10 Greatest Buyer-Impressed Valentine’s Day Advertising Campaigns

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Constructing Valentine’s Day buzz is all about realizing your viewers and discovering a robust approach to elicit buyer engagement with relatable content material.

There are a number of selling methods you may make use of to shock, delight, and drive gross sales throughout this Valentine’s Day season, from social media promotions to SMS campaigns, and extra.

Listed below are 10 Valentine’s Day advertising and marketing methods that will help you share the love together with your prospects this February.

1) Create an interactive social media marketing campaign.

Everybody likes slightly present for Valentine’s Day, and Tiffany & Co. constructed that little current into their UGC advertising and marketing marketing campaign, “The Tiffany Tattoo Store.”

Tiffany’s created a mini-site that allowed shoppers to pick and customise a “tattoo” that can be utilized as a sticker on their Instagram posts. Every design was primarily based on a traditional tattoo type, and Tiffany’s requested prospects to create their very own and share it with the “#BelieveInLove” hashtag.

Not solely did Tiffany’s get a ton of cute, stylized, and branded buyer photographs, however every buyer and fan had an interactive expertise with the model and acquired to “take dwelling” their very own little creation.

2)  Use SMS to supply prospects unique financial savings.

Present your present prospects some love by providing them a particular low cost supply on choose Valentine’s Day-themed merchandise, particular product classes, or store-wide through conversational textual content messages.

When you can ship this message in varied methods, SMS advertising and marketing is more and more the strategy of option to activate prospects with well timed gives; actually, the SMS open fee is a staggering 98%!

Undecided the place to start out? Yotpo SMSBump gives a number of completely different templates to create Valentine’s Day-themed SMS or MMS messages. And also you don’t need to focus solely on messaging for {couples} — there’s even a template to influence prospects to point out their pets some love.

Searching for extra SMS advertising and marketing inspiration? Try Yotpo SMSBump’s Valentine’s Day SMS Advertising Playbook.

3) Create a social media contest to drive engagement.

The Physique Store’s #SendingAKiss contest used Galentine’s Day as a hook by asking their Instagram followers to ship in photographs of themselves blowing a kiss to a good friend. The winner acquired a present pack of newly launched fruit-scented lip balms for them and their “Galentine’s.”

In addition they have been intelligent in asking followers to “ship” the kiss to mates, who’re more likely to be tagged within the posts. This transfer helped them attain new, related audiences with out utilizing up precious assets.

4)  Use UGC for cross-channel advertising and marketing.

Dunkin’ has constructed a status for constantly creating nice UGC advertising and marketing campaigns. They perceive how loyal and passionate their buyer base is, and use that to their benefit time and time once more.

For Valentine’s Day, the model utilized their social attain by getting prospects to compete in a “Dunkin’ Love” Instagram contest, streaming on Fb Dwell, and having Snapchat Geofilters at sure Dunkin’ places.

Dunkin Donuts' delicious Valentine's day marketing campaign

This technique allowed Dunkin’ to leverage user-generated content material on varied channels on the large day.

5) Faucet into client feelings with heartwarming video content material.

For on-line relationship platforms reminiscent of eHarmony, Valentine’s season could also be their largest income generator. Individuals internationally are searching for love, and relationship websites have gone from taboo to the social norm of millennial relationship.

eHarmony Australia went with an cute tackle their UGC Valentine’s Day advertising and marketing technique. Watch the video under and also you’ll rapidly notice precisely what we’re speaking about.

As you may see, eHarmony requested youngsters what Valentine’s day meant to them. They brilliantly acquired to the core of what it really means, spending high quality time with the individuals you care about most. They requested their ‘little ambassadors’ to create Valentine’s Day playing cards, which the children can then ship to mates and family members on-line.

6) Have fun completely different varieties of affection on social media.

Realizing the ability of ladies celebrating the day collectively as a substitute of the standard stress of discovering a date, Nina Ricci created the #MyBestValentine marketing campaign.

Valentine's Day marketing campaign from Nina Ricci

Nina Ricci is encouraging their prospects to ship in photographs and movies of greatest mates and their fragrance, after which that includes them throughout their social media platforms. Manufacturers can create campaigns by gathering influential UGC round friendship, household, pets, and even celebrating self-love.

7) Enhance authenticity by showcasing buyer photographs.

MeUndies launched an Instagram marketing campaign asking {couples} to share photographs of themselves sporting their matching underwear units with the branded hashtag #MatchMeUndies. All the lovable prints and the various, humorous, and romantic pictures made for an entertaining and candy photograph marketing campaign.

As a way to take part, {couples} wanted to be sporting MeUndies units — rising demand for buy and making a collection of aspirational and genuine buyer photographs.

You may then take these buyer photographs and switch them right into a gallery in your website.

8) Present prospects some further love by your loyalty program.

Thank your loyal prospects for the love they’ve proven you and return the favor with unique gives for loyalty program members. Listed below are some concepts:

  • Provide double factors for purchases earlier than Valentine’s Day
  • Give a free Valentine’s Day-themed present with buy
  • Waive delivery prices for a time frame earlier than the vacation

By stressing urgency and exclusivity, your loyalty members will really feel appreciated and valued, which is how most individuals need to really feel on Valentine’s Day.

9) Urge prospects to unfold the love with referrals.

Your loyal prospects are your greatest advertising and marketing software, so leverage that energy in your Valentine’s Day advertising and marketing. Give shoppers the present of additional referral factors, merchandise, bonuses, or reductions for sharing gives with family and friends.

The extra channels you permit shoppers to make use of to unfold the love, the extra new prospects you’ll attain. Yotpo Loyalty & Referrals gives prospects the chance to share referrals throughout a number of platforms, like electronic mail, social media, and extra.

10) Use visible advertising and marketing to inform a narrative.

 

Google demonstrated the ability of storytelling photos, monitoring a romantic story from begin to end with nothing greater than a Google search bar and extremely standard search phrases from customers. Valentine’s Day campaigns that inform a narrative are inclined to do effectively as a result of they elicit emotional responses from customers.

Conclusion

By using robust visuals, rewards, and UGC throughout your advertising and marketing channels, you can provide extra like to your loyal prospects round Valentine’s Day, and faucet into new client segments by referrals and social media buzz.

And bear in mind: Valentine’s Day is about love nevertheless it’s not relegated to {couples}. Shoppers love their mates, their youngsters, their pets, and themselves, which supplies manufacturers ample alternative to leverage the ability of feelings to attach with prospects, it doesn’t matter what their relationship standing is.

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