100+ Trusted Video Advertising and marketing Statistics for 2022



There are quite a lot of video coaching and video advertising statistics floating round on-line, and we’ve got compiled essentially the most reliable, present, related, and/or helpful to assist inform your inner coaching and exterior video advertising methods. The stats beneath are sourced from well-respected firms within the video and advertising industries, so you may really feel assured about utilizing them.

Why video?

Video advertising was topped ‘King of Content material‘ as early as 2015 and it nonetheless holds the title in 2022. Over the subsequent few years, on-line video viewing is predicted to develop at a compound annual progress fee (CAGR) of 21% from 2021 and 2028. Lots of of hours of video are uploaded each second, 3.1 billion customers worldwide eat video, and billions of video views are occurring every day. And to high it off, video consumption is not only for leisure functions, as extra persons are watching movies for studying new abilities and fostering a way of group.

Why video for enterprise?

Shoppers are utilizing video to analysis merchandise earlier than they purchase them. Manufacturers are utilizing video to enhance their advertising outcomes. And companies are creating video content material to higher prepare and onboard their workers. Indubitably, video is right here to remain, and the next statistics function proof of its recognition and significance.

Demand and Recognition of Video is Growing

Persons are watching extra video content material and paying extra consideration to video than different varieties of media.

  • By 2021, video will symbolize 82% of all IP web site visitors. (Cisco, 2017)
  • 79% of the worldwide cell information site visitors will probably be video in 2022. (Cisco, 2019)
  • Folks watch on common 19 hours of on-line video per week, and a median of two.5 hrs per day — this can be a 5.56% improve in comparison with 2021. (Wyzowl, 2022)
  • In 2019, there have been over 2.6 billion digital video viewers worldwide. That quantity is projected to achieve over 3.1 billion by 2023 (Statista, 2021)
  • In 2017, 81.1 p.c of U.S. on-line customers accessed digital video content material. In 2020, this quantity is projected to be 83.3 p.c. (Statista, 2018)
  • Folks take note of video content material, however they skim or multitask with written content material and podcasts. (HubSpot, 2017)
  • Folks spend a median of two.6x extra time on pages with video than with out. (Wistia, 2018)

Animated GIF that reads "People spend on average of 2.6x more time on pages with video than without." Visual example of a woman at her laptop with video play button and graph icons behind her.

Advertising and marketing Movies Are a Nice Option to Attain Shoppers

“In right this moment’s fast-paced world, video advertising is likely one of the few varieties of on-line materials that gives the worth, relevance, and suppleness shoppers want, all whereas catering to the on-the-go life-style they need.” (Forbes)

Sorts of Advertising and marketing Movies

Advertising and marketing movies are available many kinds, together with explainers, social media movies, product demos, user-generated content material or buyer movies, and extra. In accordance with a 2021 report from Vidyard, essentially the most generally used enterprise video varieties are:

Product Demos (63%) Coaching Movies (47%) Reside streams (32%)
How-To’s (51%) Social Video (41%) Thought Management (29%)
Explainers (51%) 1:1 Video (40%) Inside Communications (29%)
Webinars (51%) Buyer Testimonials (38%) Tradition Movies (26%)


The Advantages of Video for Companies and Shoppers

As video has change into more and more in style, shoppers and companies have discovered many advantages. 84% of Enterprise organizations report utilizing video for 5 or extra functions and 28% use video for 9 or extra (Kaltura, 2018).

Salesforce experiences 90% of selling organizations use video. Furthermore, they deemed video because the star channel of 2021. (Salesforce, 2021)


Shoppers desire to study a model and its merchandise By way of Video 

In terms of receiving branded content material or studying a couple of enterprise’s services, shoppers desire video over different varieties of content material.

  • 85% of individuals wish to see extra video from manufacturers in 2021. (Wyzowl, 2021)
  • Newer generations eat extra video than the earlier ones. 1 in 2 Gen Z and Millenials report not figuring out how they’d “get via life with out video” (Google, 2019)
  • From the identical Google report, we be taught that 46% of worldwide viewers use video content material to be taught one thing new. (Google, 2019)
  • Greater than half (54%) of shoppers desire to see video content material from a model than different varieties of content material. (Hubspot, 2017)
  • Two-thirds of individuals (66%) mentioned they’d desire to observe a brief video to study a services or products slightly than learn a text-based article, web site, or put up (18%); view an infographic (4%); obtain an e-book or guide (3%); attend a webinar (3%); obtain a gross sales name or demo (2%). (Wyzowl, 2020)
  • 43% of survey respondents say that branded video is essentially the most memorable sort of content material shared by firms. (HubSpot, 2017)
  • 94% of individuals have watched an explainer video to be taught extra a couple of services or products. (Wyzowl, 2021)
  • When researching new services to make B2B buying selections, millennials desire video-based content material (29%) greater than a case research (19%), white paper (16%), brochure (15%), webinar (11%), or infographic (11%). (Benefit, 2017)
  • 84% of individuals say that they’ve been satisfied to purchase a services or products by watching a model’s video. (Wyzowl, 2021)
  • 79% of individuals say they’ve been satisfied to purchase or obtain a chunk of software program or app by watching a video. (Wyzowl, 2021)

Animated GIF reading "74% of people say they’ve been convinced to buy or download a piece of software or app by watching a video"

Shoppers hunt down video to assist them make buying selections

Many shoppers have looked for movies on Google or YouTube to assist them determine what merchandise to purchase.

  • Greater than 55% of individuals seek for a product on Google after which be taught extra by going to YouTube earlier than they purchase it. (Google, 2018)
  • Prime three causes individuals watch a video after utilizing search when researching merchandise to purchase: 1. To see a product earlier than they purchase it or to see how others have used it; 2. To be taught extra a couple of product they take into consideration; 3. To see credible or genuine opinions from others. (Google, 2018)
  • Almost 50% of web customers search for movies associated to a services or products earlier than visiting a retailer. (Google, 2016)
  • Over 70% of customers say on-line video has helped them be taught extra about an auto product they supposed to purchase. (Google, 2019)
  • 50% of electronics customers say they bought merchandise they found on YouTube. (Google, 2018)
  • Video searches for ‘which [product] ought to I purchase’ doubled from 2017 to 2018.  (Google, 2018)

Video Helps with Studying, Coaching, and onboarding

  • Almost 75% of enterprise firms are utilizing video for inner studying and growth and 98% see video use of their group as regular or rising. (Kaltura, 2018)
  • Workers largely desire self-led on-line coaching [like video] (51%), adopted by instructor-led coaching (47%). (Vyond, 2020).
    • The commonest trainings workers have at work are information safety (58%), ethics (58%), and discrimination and guarded lessons (57%). (Vyond, 2020)
    • The trainings workers would discover most useful are ethics (49%), administration (45%), and information safety (44%). (Vyond, 2020)
  • “Enterprises see a excessive worth for video, particularly for video communication and studying. 98% say video is effective for enhancing communication and for coaching workers higher and quicker. Different areas wherein video is believed to have a optimistic impression embody connecting geographically-dispersed workers (95%), rising model consciousness and lead era (93%), and empowering workers to share data (93%).” (Kaltura, 2018)
  • In accordance with a survey by the Affiliation for Expertise Improvement (ATD), 72% of organizations plan to create microlearning movies within the close to future, in the event that they aren’t already. (ATD, 2017)
  • Psychologist Richard Wiseman’s analysis exhibits that whiteboard animation results in larger retention. His research decided an astounding 15% improve in recall within the take a look at takers who considered a whiteboard animation versus those that didn’t. (Wiseman, 2013)

Animated GIF reads "Whiteboard animation can increase retention by 15%"

  • 98% of enterprise organizations website video as being beneficial for “Enhancing communication” and “Coaching workers higher/quicker. (Kaltura, 2018)
  • 4 in 5 individuals mentioned digital video helps them be taught new issues. (YouTube Information, 2017-1018)
  • Google searches for on-line programs grew by over 70% globally between the final week of March and the primary week of April 2020, whereas world YouTube watch time for lectures on spoken languages have grown greater than 6X yr over yr. (Google, 2020)
  • Google requested 12K viewers aged 13-64 the primary purpose why they watched what they watched up to now 24 hours.‘Teaches me one thing new’ was the second-most in style selection. (Google, 2020)
  • In a single 2014 research, 80% of respondents believed that video would have a optimistic impression on making the onboarding course of smoother for brand new workers. 87% additionally believed that video would have a optimistic impression on coaching workers quicker, and extra cost-effectively (Kaltura, 2014)

Video provides entrepreneurs a major return on funding

With video rising in recognition and shoppers utilizing video to make buying selections, it’s not shocking that entrepreneurs are discovering vital ROI from advertising movies.

  • 95% of video entrepreneurs say video has helped improve person understanding of their services or products. (Wyzowl, 2020)
  • 87% of video entrepreneurs say video has elevated site visitors to their web site. (Wyzowl, 2020)
  • 83% of video entrepreneurs say video has helped them generate leads. (Wyzowl, 2020)
  • 81% of video entrepreneurs say video has helped improve the common time their guests spend on a web page. (Wyzowl, 2020)
  • 80% of video entrepreneurs say video has instantly helped improve gross sales. (Wyzowl, 2020)
  • 43% of video entrepreneurs say video has lowered the variety of help calls they’ve acquired. (Wyzowl, 2020)

Animated GIF that reads "43% of video marketers say video has reduced the number of support calls they’ve received."

  • 89% of video entrepreneurs say video, generally, provides them an excellent return on their funding. (Wyzowl, 2020)
  • 99% of people that use video for advertising say they’ll proceed utilizing video in 2020. (Wyzowl, 2020)
  • 18% of first-time video entrepreneurs began utilizing video in 2019 as a result of they really feel clearer in regards to the ROI of video. (Wyzowl, 2020)
  • 92% of entrepreneurs who use video say that it’s an necessary a part of their advertising technique. (Wyzowl, 2020)
  • 95% of video entrepreneurs plan to extend or keep their spend on video in 2020. (Wyzowl, 2020)
  • The typical success fee of video entrepreneurs, throughout all platforms, is extremely excessive. On common, the place entrepreneurs use video channels, 79% of them report success—though this quantity differs throughout platforms. (Wyzowl, 2020)

Advertising and marketing movies have change into simpler and cheaper to make

Many non-video entrepreneurs have not too long ago added video to their advertising technique as a result of they imagine they’re simpler and extra reasonably priced to create.

  • 47% of first-time video entrepreneurs began utilizing video in 2019 as a result of they imagine it’s change into faster and fewer time-consuming to create video content material. (Wyzowl, 2020)

Animated GIF reading "47% of first-time video marketers started using video in 209 because they believe it's become quicker and less time-consuming to create.""

  • 48% of first-time video entrepreneurs received began with video as a result of they discovered it simpler to persuade others within the enterprise of its worth. (Wyzowl, 2020)
  • 46% of first-time video entrepreneurs began utilizing video in 2019 as a result of they imagine video is turning into extra reasonably priced and since it’s simpler to create video content material in-house. (Wyzowl, 2020)

Video Improves E mail Advertising and marketing Outcomes

Together with video in your advertising emails can improve your click-through fee.

  • Together with video thumbnails as a substitute of photos in your electronic mail can improve clicks by over 21%. (Wistia, 2017)
  • In a single quarter, one Vyond buyer skilled a 130% improve in click-through fee (CTR) for emails with animated video in comparison with the CTR for emails with out animated video. (Vyond, 2017)

Social Media is a Prime Vacation spot for Video Advertising and marketing

With so many platforms to select from — Fb, YouTube, Instagram, Twitter, and many others. — and billions of customers amongst them, social media is a first-rate vacation spot for manufacturers to put their advertising movies.

  • Movies are shoppers’ favourite varieties of content material to see from a model on social media. (Animoto, 2018)
  • On social media, video advertisements are the primary manner shoppers have discovered a couple of new model/product earlier than buying. (Animoto, 2018)
  • 93% of entrepreneurs say they’ve landed a brand new buyer due to a video on social media. (Animoto, 2018)

Animated GIF reads "93% of marketers say they’ve landed a new customer thanks to a video on social media"

  • 88% of entrepreneurs are happy with the ROI of their video advertising efforts on social media. (Animoto, 2018)
  • 80% of entrepreneurs be ok with the ROI of video advertisements posted on social media. (Animoto, 2018)
  • Fb, YouTube, and Instagram are the highest three platforms for entrepreneurs posting social advertising movies and video advertisements. (Animoto, 2018)
  • Social media is the primary purpose entrepreneurs named for creating movies within the final 12 months. (Animoto, 2018)
  • 73% of entrepreneurs create not less than two movies a month for social media. (Animoto, 2018)

YouTube Video

With tons of of hours of video uploaded each minute and its recognition amongst customers 18-34, YouTube has change into a key platform for video advertising.

  • Folks add 500 hours of video to YouTube each minute. (Statista, 2020)
  • The typical YouTube watch session on cell lasts greater than 60 minutes. (CNET, 2018)
  • Greater than 70% of what customers watch on YouTube is pushed by its advice algorithm. (CNET, 2018)
  • On cell in a median week, YouTube reaches extra 18+ year-olds throughout prime-time TV hours than any cable TV community. (Google, 2017)
  • Two-thirds of YouTube customers watch YouTube on a second display screen whereas watching TV at residence. (Google, 2017)
  • 50% of viewers aged 18-34 mentioned they might cease what they had been doing to observe a video from their favourite creator. (Google, 2017)
  • 65% of individuals use YouTube to assist them remedy an issue. (Google, 2018).
  • 88% of video entrepreneurs plan to incorporate YouTube of their 2020 video advertising technique. (Wyzowl, 2020)
  • YouTube stays essentially the most broadly used platform for video entrepreneurs, with 85% of video entrepreneurs utilizing it in 2019. (Wyzowl, 2020)
  • 83% of video entrepreneurs which have used YouTube mentioned it had been profitable for them. (Wyzowl, 2020)
  • The variety of channels reaching 1+ million subscribers rising by greater than 65% yr over yr. (YouTube, 2020)

Fb Video

Whereas YouTube is the social vacation spot for video, Fb has gained traction as a video vacation spot for customers and entrepreneurs.

  • Movies have gotten more and more in style put up varieties, accounting for about 11% of Fb posts. (Quintly, 2019)
  • Sq. Fb movies get 35% extra views than panorama movies. (Buffer, 2017)
  • It prices 7.5% much less to get somebody to have interaction with sq. video on Fb. (Buffer, 2017)
  • 65% of individuals surveyed say they watch writer video on Fb day-after-day, whereas 35% watch a number of instances per day. (Fb, 2019
  • 94% of survey respondents who watch a writer video report sharing it. (Fb, 2019)
  • 62% of individuals mentioned they had been extra involved in a product after seeing it in a Fb story. (Fb, 2018)
  • Fb has change into more practical as a video advertising channel than YouTube, with 79% of video entrepreneurs utilizing it — and 85% of these individuals say it’s been successful. (Wyzowl, 2020)
  • 76% of video entrepreneurs plan to incorporate Fb of their 2020 video advertising technique. (Wyzowl, 2020)
  • 32% of video entrepreneurs plan to incorporate Fb Reside of their 2020 video advertising technique. (Wyzowl, 2020)
  • 81% of entrepreneurs have positioned spend towards a video on Fb. (Animoto, 2018)
  • Fb is the highest natural and paid social media platform B2C entrepreneurs use. (Content material Advertising and marketing Institute, 2019)

Instagram Video

Many shoppers are watching branded video on Instagram via its feed, IGTV, and Tales, making it a key platform for entrepreneurs’ video advertising technique.

  • 49% of shoppers have watched video on IGTV; of these, 70% have watched an IGTV video from a model. (Animoto, 2018)
  • 28% of video entrepreneurs plan to incorporate Instagram TV of their 2020 video advertising technique. (Wyzowl, 2020)
  • 47% of shoppers take pleasure in watching advertisements on Instagram Tales. (Animoto, 2018)
  • 74% of entrepreneurs have posted not less than two movies on Instagram Tales a month. (Animoto, 2018)
  • 65% of video entrepreneurs plan to incorporate Instagram of their 2020 video advertising technique. (Wyzowl, 2020)

Twitter Video

Although not as in style for video advertising as Fb, YouTube, or Instagram, Twitter continues to be an necessary a part of many entrepreneurs’ plans.

  • There are over 2 billion video views on Twitter every day, which is 67% YoY progress, in keeping with Twitter’s inner information. (Twitter, 2020)
  • Tweets with video attracted 10x extra engagements than Tweets with out video. (Twitter, 2020)

Animated GIF reads "Tweets with video attracted 10x more engagements than Tweets without video"

  • Promoted Tweets with movies save greater than 50% on cost-per-engagement. (Twitter, 2020)
  • 93% of video views occur on cell. (Twitter, 2020)
  • Hold your Tweets brief: Movies with minimal Tweet copy vs. longer Tweet copy have a 13% greater model and message recall and total view time. (Twitter, 2020)

Able to Get Began with Video?

Now that you just’ve learn how advertising movies can profit your corporation, if you happen to’re able to get began making movies, listed here are some finest practices.

Hold it brief, however not too brief

  • Video engagement stays at 51% for movies lower than a minute lengthy. The engagement slowly decreases because the video size is elevated. To a minimal engagement of 16% at 60+ minutes. (Wistia, 2022)
  • The video completion fee for 15-second clips sits at almost 90%. (KoMarketing, 2020)
  • 60% of movies are lower than 2 minutes lengthy. (Vidyard, 2021)
  • In a single experiment, 30-second advertisements had a 30% greater view-through fee (VTR) than 15-second advertisements. (Google, 2016)
  • 45% of viewers watch a video all over no matter its size. This can be a lower in comparison with 2019 (52%). Simply over half (58%) of viewers watch a video to the top if it’s lower than 60 seconds, however solely 24% will end a video if it’s greater than 20 minutes. (Vidyard, 2021)
  • Youthful generations usually tend to hunt down short-form content material akin to webisodes, tutorials, and brief video clips produced by skilled and novice creators. Consumer-generated content material is commonly brief type, and youthful viewers usually tend to watch each. (Google, 2020)
  • Movies which are longer than 20 minutes solely get about 24% viewers engagement. Whereas Movies which are lower than a minute lengthy get 58%. (Vidyard, 2021)
  • A Vyond buyer experiences that 75% of viewers watched as much as two minutes of a job support coaching video. The proportion of viewers dropped off considerably after the two-minute level. (Vyond, 2019)

Have a distribution technique

  • Nearly all of business-related video views (87%) nonetheless happen on desktop computer systems. (Vidyard, 2019)
  • Chrome is the highest browser by a large margin, with almost two-thirds (61%) of video watchers utilizing the browser. That is adopted by Web Explorer, which, at 15%, has fallen considerably year-over-year. (Vidyard, 2019)
  • Audiences watch enterprise video content material extra on Thursdays than every other day of the week — 22% of views occur then. (Vidyard, 2019)
  • Web sites, social media, and touchdown pages are three of the preferred locations to embed video content material. (Vidyard, 2019)

Use captions

  • 92% of shoppers view movies with the hold forth on cell. (Verizon, 2019)
  • 80% of shoppers usually tend to watch a whole video when captions can be found. (Verizon, 2019)

Animated GIF reads "0% of consumers are more likely to watch an entire video when captions are available"

  • When captions can be found, 37% of viewers mentioned they’re inspired to show the sound on as a result of the movies appear extra attention-grabbing, and 29% mentioned that even with the hold forth, they had been higher in a position to perceive the video due to the captioning. (Verizon, 2019)

Contemplate Animated Video

  • By switching to animated video, a Vyond buyer skilled a 67% discount in onboarding time for a bunch of recent workers. (Vyond, 2017)
  • In a single quarter, a Vyond buyer noticed a 130% improve within the click-through fee (CTR) for emails with animated video in comparison with the CTR for emails with out animated video. (Vyond, 2017)
  • One other buyer skilled a 375% enhance in video shares on social media and a 21% improve in YouTube views by including animated video. (Vyond, 2015)
  • By utilizing Vyond to create greater than 200 animated movies, one buyer saved between $600,000 and $1.4 million in manufacturing prices and saved their purchasers’ HR crew greater than 2,000 hours in unproductive conferences. (Vyond, 2016)
  • Conversion charges jumped 67% when MailLift added an animated explainer video to their homepage. (Vyond, 2015)
  • A Vyond buyer experiences saving eight hours per week on video content material manufacturing by including animated video to their beforehand Adobe-only toolkit. (Vyond, 2016)

Coaching & Video Advertising and marketing Statistics Present the Advantages of Video

Whether or not you’re seeking to assist prospects be taught extra about your merchandise, enhance your advertising ROI, or improve your electronic mail click-through fee, these statistics present the advantages of incorporating video into your advertising technique.

Create your individual animated movies. Begin a 14-day free trial of Vyond. 



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