15 TikTok Content material Concepts for Companies



A leaked TikTok for Enterprise decksaid that the common consumer spends 89 minutes per day on the platform.

Eighty-nine minutes is, inarguably, a very long time to spend on an utility. Nonetheless, eighty-nine minutes implies that companies have invaluable alternatives to seize viewers consideration and generate curiosity.

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In the event you’re hoping to get in on the motion, learn on to find high-quality concepts for content material to put up on TikTok.

What’s TikTok?

As a refresher, TikTok is a social media platform the place customers can file, edit, and share video content material. These movies could be anyplace between 15 seconds to a few minutes lengthy, creating ample alternative for every type of content material to take heart stage.

What to Submit on TikTok

Let’s go over some high-quality concepts and examples of content material you possibly can put up on TikTok.

1. Day-to-day routine movies.

Each day routine movies give viewers perception into how work occurs at your online business.

It shares the processes that convey your product or companies to life, and it may be a enjoyable method to construct a connection by means of a behind-the-scenes look. In the event you leverage this tip, it’s a greatest observe to create a day by day routine video that options on a regular basis duties most associated to your online business.

Glass Half Full is a small enterprise in Louisiana that diverts glass merchandise from landfills by accumulating used glassware and recycling it into sand and glass cullet. It makes use of TikTok to generate consciousness and curiosity in its enterprise, and the video beneath demonstrates what a day of glass assortment and recycling seems to be like.

2. Share content material that displays your model values.

Content material that displays a model or enterprise’ values performs greatest on social media and has the third highest ROI of any content material sort. Prospects additionally care now, greater than ever, in regards to the causes that their favourite companies stand for and use them as an element of their buying selections.

As such, sharing your model values on TikTok is a helpful method to join along with your viewers. Those that stand for a similar causes as you’ll take discover, and you’ve got the potential to attract them in as a buyer.

Be sure that you’re real with this observe, although, as customers see companies that make false claims as exploitative and opportunistic.

3. Highlight your staff.

Spotlighting staff places a face to your model and reveals audiences the individuals behind the services they love. It additionally humanizes your online business and shares an thrilling and unique peek into your operation.

4. Educate your viewers on related subjects.

You may share info along with your viewers on TikTok that can educate them on issues associated to your trade or area of interest. In the event you’re dedicated to at all times educating and serving to, you’ll construct authority, and folks will return to you as a supply of fact to proceed studying extra.  

Jeeves is a dry cleansing service that shares useful, academic content material with its viewers. Within the video beneath, an worker explains the significance of separating gentle and darkish colours when doing laundry.

5. Create product campaigns and tease new launches.

Working product campaigns or teasing upcoming launches on TikTok may also help you generate pleasure. Viewers know that they will count on an enormous reveal in your web page, they usually’ll be ready on the sting of their seats and returning to your profile to see for those who’ve launched extra info.

A professional tip is to mix a product marketing campaign or launch with a associated and related sound or hashtag to get extra visibility from customers scrolling by means of present developments.

6. Share a singular enterprise story.

Sharing a story story about your online business is a fascinating method to join along with your viewers, as these movies symbolize one thing that they will solely discover in your online business. For instance, buyer spotlights or success tales, explaining the lifecycle of your services or products, or an thrilling story about associated trade information all uniquely relate to your online business and what you supply.

One of many nice issues about TikTok is that audiences don’t count on high-production-value from movies, so you possibly can merely generate an thought and activate the digital camera and begin filming.

7. Reply viewers questions.

Answering questions is an effective way to attach along with your viewers and construct relationships. TikTokers usually ask questions with out being prompted, so you possibly can browse your feedback and create video replies to questions or leverage TikTok’s native Q&A characteristic.

A bonus is that answering questions offers you perception into prospects’ troubles with your online business. In the event you see the identical asks repeatedly, you may study that you must replace your FAQ web page or present further details about particular subjects in your web site.

Within the TikTok beneath, Franziska, founding father of Glass Half Full, solutions a remark in a video reply in regards to the enterprise’ practices on the subject of throwing merchandise away.

8. Product Demonstrations

Product demonstrations assist your viewers learn to use your merchandise in a digestible manner. As an alternative of studying an instruction guide and deciphering footage or being walked by means of the method over the cellphone, they will truly watch somebody take the steps and comply with alongside.

9. Accomplice with related influencers.

Influencers have audiences that belief them and their values, so partnering with one associated to your area of interest is a helpful software for producing model consciousness and constructing your following on TikTok. These partnerships are additionally a helpful type of social proof for viewers, which is an enormous think about buying selections.

You may leverage this tip and put up influencer content material to your profile, however you can too have influencers share content material on their profiles to show you to a brand new viewers group.

Small Enterprise TikTok Concepts

As a small enterprise, you could be questioning if it’s worthwhile to create one other social media profile on one other app.

Contemplating that 92% of world TikTok customers take motion after watching a video and are 1.5x extra more likely to instantly exit and purchase one thing they found on the platform, you’ve the chance to actually construct your model for those who use the app.

The concepts talked about above are helpful for big and small companies alike, and you’ll leverage lots of them with out a big price range. Nonetheless, there are particular content material concepts which can be related for small companies, and we’ll talk about them beneath.

1. Share your origin story.

Sharing your small enterprise’ distinctive origin story humanizes your online business and helps you join along with your viewers. They’ll clearly see the way you got here to be and why you care about what you supply, and your video may also be a supply of inspiration on your followers beginning their very own enterprise endeavors.

As talked about earlier than, TikTok viewers don’t demand excessive manufacturing worth, so you possibly can inform your story nonetheless you see match.

Within the TikTok beneath, Pierce Woodward explains how his jewellery enterprise, Model Pierre, started its journey and grew into what it’s right this moment.

2. Spotlight your manufacturing course of.

Exhibiting viewers what goes into creating what you supply is thrilling as a result of they’ll see how the issues they care about come to be. It additionally reveals the exhausting work, dedication, and care that goes into creating what you supply, demonstrating your dedication to giving worth to your prospects.

Victoria Adrian is a textile artist who creates customized rugs and embroidery tasks. She often shares her manufacturing course of on TikTok, displaying the care and thought that goes into creating her merchandise.

3. Use trending sounds and hashtags.

Utilizing trending sounds and hashtags helps you construct model consciousness on your small enterprise as your movies are seen to a broad viewers. Folks searching by means of the sound or hashtag will see all the totally different movies that have been uploaded and have the potential to land in your video, click on in your profile, and study extra about what you supply.

4. Duet and sew movies.

Duets and Stitches are methods to construct on current TikTok movies. With Duets, you add on to a different consumer’s current video, and with Sew, you clip particular scenes from one other consumer’s video so as to add to your video.

As a small enterprise, utilizing these native TikTok options lets you have interaction with current associated content material and incite dialog along with your viewers. You may Sew and Duet movies from anybody on the platform with the characteristic enabled, so you possibly can even start conversations with customers that will not know you exist.

Jeeves expertly makes use of the sew characteristic to reply viewers questions. The video beneath is a sew from a video the place somebody asks the right way to maintain an merchandise of clothes.

5. Accomplice with related content material creators.

Partnering with content material creators or influencers helps you acquire publicity to a brand new viewers related to what your online business gives. By working with a content material creator, you’re additionally benefiting from the belief they’ve constructed with their viewers that the merchandise, companies, and companies they work with and use are reliable and value doing enterprise with.

about time espresso in New York Metropolis partnered with a bunch of sisters, sister snacking, who’re influencers within the New York Meals scene. The enterprise posted the video to its profile, and so did sistersnacking, that includes among the retailer’s merchandise to their viewers of 147.6K followers.

6. Showcase what makes your online business shine.

An effective way to get individuals enthusiastic about what your small enterprise gives is to showcase how nicely you do what you do. This reveals viewers precisely what they will count on from you, producing pleasure and perhaps serving to individuals resolve to work with you based mostly in your experience.

The Pool Man, Miles Laflin, is a swimming pool engineer within the UK who usually posts movies of the pool cleansing course of and the effectiveness of his work. He reveals a earlier than and after image that clearly demonstrates how he brings swimming pools from inexperienced and swampy to clear and prepared for swimming. He reveals that he’s good at his job, alerting potential prospects he can convey their pool again to life.

Over To You

TikTok was as soon as the app to observe in 2019.

Now, 52% of social media entrepreneurs who leverage the app plan to extend their investments in 2022. In the event you’re hoping to get in on the channel for the primary time or enhance your presence, the enterprise examples on this record are an awesome supply of inspiration so that you can get began.

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