2021 Recap and 2022 Plans

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In 2021, ecommerce skilled one other yr of pandemic-accelerated development. We hope your corporation has navigated the modifications in our society and economic system, and that ecommerce has been a catalyst for doing so efficiently.

As a platform supplier, we try to energy success with industry-best ecommerce product, efficiency, safety, high quality and innovation. 

By way of product and repair execution, 2021 was the perfect yr in our historical past. We had been happy to see this mirrored in our collective clients’ efficiency throughout peak vacation promoting, by which our clients’ gross sales outperformed estimated {industry} averages by greater than 10%. BigCommerce additionally noticed 100% Cyber Week platform efficiency uptime, marking the eighth consecutive yr of zero reported web site downtime throughout the peak vacation interval.  

Please see beneath a number of highlights of our 2021 efforts to offer industry-leading capabilities in product innovation, worldwide growth, and omnichannel promoting.  I may even share a number of of our largest priorities for 2022. 

Product innovation

Over the course of 2021, BigCommerce launched quite a few new options designed to enhance buyer development and expertise. 

Certainly one of our most profitable launches was B2B Version, which provides next-level B2B performance from BundleB2B, together with quote administration, bill portal, cost technique visibility management and rather more. We additionally launched our free integration with Google BigQuery, which as a part of our Huge Open Knowledge Options gives our retailers industry-leading capabilities in knowledge administration and analytics. 

We launched main upgrades to our transactional e mail templates, introducing new options, choices to customise the e-mail templates with a contemporary person interface and new APIs. Promotions Supervisor now advantages from our  Superior Editor software for Enterprise plans. In a serious safety enhancement, we enabled two-factor authentication (2FA) for all retailer customers.

We additionally launched a number of new options for builders, together with Widget Builder, Product Type Order API, Tax Supplier API, Customized Templates Associations API, new knowledge obtainable in GraphQL Storefront API and a Subsequent.js pattern app. For headless particularly, we launched new partnerships with main front-end options together with Subsequent.js, Uniform, Shogun Frontend and Amplience — with many extra coming quickly. 

Multi-storefront (MSF) has additionally launched in beta, and as soon as absolutely launched in 2022, it should unlock the flexibility for retailers to create and handle a number of Stencil and/or headless storefronts inside a single BigCommerce retailer.

Worldwide growth

Worldwide promoting capabilities and geographic growth proceed to be certainly one of BigCommerce’s largest areas of funding. In Europe, we launched localized product and go-to-market operations in France, Italy and the Netherlands. Timed with these market launches had been language translation and content material customization options in our e mail templates, system messaging and onboarding flows. We additionally introduced partnerships with a number of leaders in European funds and, in France, the CMA CGM Group’s transport, achievement and New Oxatis commerce capabilities.

Within the APAC area, we expanded company and know-how partnerships in a number of Asian nations with an eye fixed towards continued development and future market entries. In Latin America, we employed our first crew members and held our first accomplice convention in preparation for formal market entry in January 2022.

Omnichannel management

 

In July, BigCommerce acquired Feedonomics, the world’s greatest answer for product feed optimization and syndication to 100+ main promoting, search, social community and marketplaces channels around the globe. On the time of acquisition, Feedonomics served 28% of the highest 1000 US retail ecommerce websites. Mixed with BigCommerce, Feedonomics gives retailers with industry-leading capabilities for third-party demand era, promoting and market promoting.

We additionally introduced new and expanded partnerships with a number of of the world’s main promoting and promoting channels, together with Google, Walmart, Amazon, TikTok, Want and Mercado Libre. These partnerships present retailers distinctive alternatives to develop their companies by way of third-party product distribution, promoting and promoting.

Business recognition

BigCommerce continued to earn widespread recognition as an industry-leading platform and employer in 2021. In its 2020-2021 evaluation, IDC MarketScape named BigCommerce a Chief amongst B2C and Headless ecommerce platforms. Paradigm honored BigCommerce with 16 medals throughout its B2B Combines (Enterprise Version and Midmarket Version). With respect to firm management, BigCommerce made Inc. Journal’s inaugural checklist of Finest-Led Corporations and earned two Austin Enterprise Journal awards for Finest CFO and CEO. 

2022 plans

BigCommerce will proceed to increase in prioritized segments all through 2022. Geographically, we plan to proceed our worldwide growth, formally launching in Latin America (together with Mexico, Chile and Argentina), Germany, Spain, the Nordics and Benelux. 

Amongst our many new enterprise product enhancements, multi-storefront performance (MSF) is predicted to be essentially the most transformational. MSF permits promoting throughout a number of manufacturers, buyer segments and/or geographies from a single account. When absolutely rolled out in 2022, MSF will fulfill a large number of high-demand use circumstances.

We plan additional roll-out of enterprise capabilities together with multi-location stock and distributed commerce. And we are going to proceed speedy innovation in partnership with our vibrant know-how and company ecosystems.

To remain up-to-date on the  thrilling product launches and  newest {industry} insights, I encourage you to attend our month-to-month City Halls and discover our Buyer Studying Sources, together with our Make it Huge Podcast which launched in 2021. 

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