21 Small Enterprise Manufacturers We Love


At Buffer, we’re decided to assist small enterprise house owners develop their manufacturers on social media and past. In consequence, we’ve come throughout so many corporations doing unbelievable issues. As we end off this 12 months, we needed to share a few of our favorites.

Questioning how we selected them? We notably admire manufacturers that:

  • Have established a stable model identification: The very best manufacturers be sure that every part from their merchandise to their web site and social content material to their group engagement is in line with an overarching model technique. This contains visuals like logos, packaging, and product pictures, in addition to the enterprise’ values and voice. (Right here’s our recommendation for creating your personal impactful model.)
  • Pursue the next objective: At Buffer, we love companies which have a mission to positively contribute to their communities and the world not directly. Because it seems, shoppers like this, too. One research exhibits clients are 4 instances extra doubtless to purchase one thing from a mission-driven model. The manufacturers under all give again not directly, corresponding to donating with every buy, offering free schooling and job coaching, and elevating marginalized voices.
  • Preserve a powerful social presence: Common social media exercise is vital to turning into a top-of-mind model, and these corporations maintain the nice content material coming. (We all know creating constant, high-quality content material could be intimidating, so we put collectively some suggestions for doing so.)

Should you’re trying to create a memorable model and develop your enterprise in 2022, take a cue from these 21 manufacturers which have actually impressed us (in no specific order).

21 Small Enterprise Manufacturers We Love

1. The Peony Collective

Supply: https://www.instagram.com/p/CWOUATqgsW2/

This woman-owned enterprise goals to assist feminine entrepreneurs hone their Instagram expertise and develop their companies. To that finish, The Peony Collective’s Instagram account is stuffed with inspiring recommendation that helps feminine founders push by means of tough entrepreneurial instances and keep targeted on their targets.

2. Fréres Branchiaux

Supply: https://www.instagram.com/p/CSK6DP9rCwv/

Began and managed by three brothers, Fréres Branchiaux makes eco-friendly candles. They’ve a buyer recycling program, donate 10% of earnings to homeless shelters, and have a significant, joyful social presence.

3. Made with Native

Supply: https://www.instagram.com/p/CU-tBW3pimK/

This meals supplier sources substances from native farmers and companions with a corporation that helps these with mental disabilities discover employment. Additionally they have among the finest meals pictures we’ve seen.

4. Askinosie Chocolate

Supply: https://www.instagram.com/p/CVTObYqJutR/

Askinosie needs to make the most effective craft chocolate on this planet. However that’s simply the tip of the iceberg. On Instagram, they supply followers with a behind-the-scenes have a look at their farming and direct commerce practices, along with exhibiting how they offer again to communities all over the world with Chocolate College.

5. Paynter Jacket Co

Supply: https://www.instagram.com/p/CWn4y-kIf0V/

Paynter’s founders are adamant about not producing any extra waste. That’s why, regardless of more and more excessive demand (which they achieved by constructing in public) they solely launch a restricted variety of jackets 4 instances a 12 months and recycle the leftover material and water used to make them.

6. Partake

Supply: https://www.instagram.com/p/CVnknicNAQa/

Partake presents scrumptious snacks each baby can take pleasure in as a result of they don’t comprise the highest eight meals allergens, GMOs, or preservatives. By way of their partnership with the Meals Equality Initiative, Partake additionally helps guarantee households in want have entry to wholesome meals.

7. Hiki

Supply: https://www.instagram.com/p/CUFoMm5rzoe/

This private care firm helps folks handle their sweat. Along with partnering with Unhappy Women Membership and Unhappy Boys Membership in an effort to destigmatize psychological well being, Hiki makes positive to infuse optimistic psychological well being messaging all through their social media feeds.

8. Omsom

Supply: https://www.instagram.com/p/CR1qG3bsX0E/

By bringing scrumptious and genuine Southeast Asian and East Asian flavors to each kitchen, the Vietnamese-American sisters who began Omson are elevating and celebrating Asian American communities. And their brilliant, daring branding, which pops out on their packaging and throughout their Instagram account, makes attempting these taste packets even more durable to withstand.

9. Wonderpuff

Supply: https://www.instagram.com/p/CM7FPxJn3dv/

The Morins began Wonderpuff throughout a interval of heightened social unrest within the U.S. They needed to guide with love and produce extra pleasure (and glitter) to the world. Wonderpuff’s platform additionally goals to advertise and assist others, particularly Black, Muslim, and feminine voices.


Supply: https://www.instagram.com/p/CVv6y8sIbvx/

KANKAN places cleaning soap (and different private hygiene merchandise) in a can within the hopes that their refillable mannequin will assist scale back using single-use plastics on this planet. Virtually as inspiring as this mission: the fantastically designed Instagram grid.

11. Mattress Threads

Supply: https://www.instagram.com/p/CRw7TxKBQ9P/

All we are able to say is, wow. Mattress Threads has probably the most breathtakingly stunning social media feeds we’ve ever come throughout.

12. Uncle Bobbie’s Espresso & Books

Supply: https://www.instagram.com/p/CW6OEhvrXRL/

The house owners of this bookstore and cafe needed to create an area for underserved communities. Their social media is the right mixture of selling books, their group, and the causes they’re enthusiastic about (and occasional, too, in fact).

13. Kido

Supply: https://www.instagram.com/p/CWIyofALO9y/

This kids’s boutique focuses on making youngsters of all colours, talents, cultures, and backgrounds really feel like they belong. Their occasions, like story time and dance lessons, permit dad and mom and children from all around the world to attach in a secure area.

14. Sh*t That I Knit

Supply: https://www.instagram.com/p/CKWf9AZjSwF/

Their merchandise are heat, cozy, and look good. They’re handmade by working mothers in Peru, and the corporate donates “Knit Kits” to younger adults going by means of most cancers therapy.

15. Floor Up Nut Butters

Supply: https://www.instagram.com/p/CWUKL67P5r5/

Every adorably packed nut butter is made by a womxn overcoming adversity. Floor Up offers a six- to nine-month employment coaching program to assist them develop expertise and transfer onto the subsequent step of their job journey.

16. AfroPick

Supply: https://www.instagram.com/p/CHOH5pvlT48/

These beautifully-designed combs aren’t only a hair styling instrument. They’re an emblem and celebration of Black tales, tradition, and solidarity—and that is precisely what you’ll find on their social platforms, as nicely.

17. Kiramoon

Supply: https://www.instagram.com/p/CWizfwmBYS8/

Kiramoon’s skincare merchandise exclude dangerous substances and assist scale back the psychological well being stigma. A portion of each order is donated to a non-profit known as Carry Change to Thoughts.

18. Jungalow

Supply: https://www.instagram.com/p/CTpiUUVprZ-/

Buying dwelling decor from Jungalow can add some pleasure and colour to your life, in addition to add new bushes to the planet. (Up to now, the corporate has planted virtually 77,000 bushes!) Jungalow’s daring, colourful patterns and designs make them an immediately recognizable and unforgettable model.

19. Purple Bay Espresso

Supply: https://www.instagram.com/p/CW3xZwfLBsE/

The founders of Purple Bay Espresso are equally enthusiastic about two issues: high-quality espresso and radical inclusivity. Along with ensuring their farmers obtain truthful wages, in addition they concentrate on hiring folks of colour, these with disabilities, and the previously incarcerated.

20. inkWELL Press

Supply: https://www.instagram.com/p/CSW5BI2ldOY/

inkWELL’s planners and equipment assist folks keep organized. The corporate additionally repeatedly donates their merchandise to academics, ladies’s shelters, and residential therapy facilities.

21. Raven Reads

Supply: https://www.instagram.com/p/CUunRHjL4vu/

The books and items included in these bins are created by Indigenous authors and entrepreneurs. The objective is to raise Indigenous voices, cultures, and histories, each within the merchandise they promote and the content material they publish on-line.

Need much more inspiration for rising your enterprise in 2022? Take a look at the most recent episode of Buffer’s Small Enterprise, Huge Classes podcast.


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