Your web site inspiration journey begins right here.
Deciding to create an internet presence is a giant resolution, however the perfect web sites are a fruits of many small selections. However one main resolution that takes time, diligence, and a substantial amount of inspiration is the design of your web site.
On this article, we’re sharing a number of dozen of the perfect web site designs we’ve seen. Click on the hyperlinks under to leap to discover web site designs that crushed it within the final a number of years. We’ve additionally included a bonus part of designs which can be simply plain cool — so test them out, too!
The place to Get Your Design Inspiration
In order for you some design inspo, the excellent news is that you could find it nearly in all places.
Top-of-the-line methods to get inspiration for design is thru journey. While you go to new locations, you’re compelled to get out of your consolation zone and expertise one thing overseas.
What makes design so attention-grabbing is that everybody sees it in another way and so, there’s all the time extra to find.
One other method to get design inspiration IRL is thru the media. Day-after-day, we’re inundated with visible content material. We make selections about what we like, what we don’t like, and proceed on our day.
However what in the event you have been extra intentional about the way you considered these interactions? You possibly can come out of it with helpful insights.
You can also’t overlook to leverage design communities. From design conferences to Reddit boards, there are a whole bunch of teams on the market that may provide inspiration in addition to recommendation.
Now that we’ve coated some IRL design inspiration sources, let’s cowl the digital ones.
Web site Design Inspiration Sources
1. HubSpot’s Asset Market
HubSpot’s Asset Market homes a whole bunch of web site templates you can sift by to get impressed to your personal web site.
The most effective a part of {the marketplace} is you can slim down by business and have, permitting you to see the templates which can be most related.
When you discover a template you want, you’ll be able to view a stay preview of the location to get a full expertise then obtain it in the event you determine to make use of it.
2. Dribble
Dribble is the place designers go to get impressed and to share their work. The web site has the whole lot from animation and branding to illustration and cell.
When you navigate to the “Net Design” tab on the homepage, you’ll be able to filter outcomes by shade scheme, modifying software program, timeframe, and tags.
Moreover, in the event you discover a designer whose work you want, it can save you the design for future reference and observe their work to see different designs on their profile.
That is an unimaginable useful resource to make use of whether or not you’re ranging from scratch or have already got a strong plan in thoughts.
3. Bēhance
That is one other digital platform stuffed with artistic inspiration to leverage forward of your web site design venture.
Top-of-the-line options on this web site is the power to filter by location. This lets you see how designers in several areas differ in approach and elegance.
This may be significantly useful in case you are designing an internet site for a overseas, unfamiliar market. You possibly can achieve attention-grabbing insights by evaluating the selections made by Behance designers.
4. Pttrns
Wish to deal with cell internet design? Pttrns is the place to go.
This subscription-based platform means that you can achieve entry to 1000’s of cell design templates and get recommendation from high designers all around the world.
Extra options on this platform embrace:
- A favorites and collections folder to retailer your favourite designs.
- A studio to work together with different designers and get recommendation.
- A design information to know the technique behind the designs.
Greatest Web site Designs to Encourage You in 2022
- IBM
- Superlist
- Hyer
- Swab the World
- Latest Individuals
- Spotify Design
- Andy Warhol
- Human Interplay Firm
- Garoa Skincare
- 1917: Within the Trenches
- The Octopus
- Nomadic Tribe
- Diana Danieli
- George Nakashima Woodworkers
- crypton.buying and selling
- Southwest: Coronary heart of Journey
- Overflow
- Frans Hals Museum
- Merely Chocolate
- NOWNESS
- Rainforest Guardians
- Protest Sportswear
- The Instructor’s Guild
- Virgin America
- Feed
- ETQ
- Mikiya Kobayashi
- Woven Journal
- JOHO’s Bean
- World of SWISS
- Guillaume Tomasi
- The District
- Tej Chauhan
- Amanda Martocchio Structure
From acquainted firms to small companies, to worldwide organizations, the next websites push the established order on the net. Whether or not it is the design aesthetic, usability, interactivity, sound design, or worth that the location offers, every one is a masterpiece in its respective business and one thing to aspire to.
Not surprisingly, many organizations exist to focus on these websites and the contributions they make to the net. To assist floor a few of the most inspirational designs, I gathered a number of award-winners which have made their method by a number of key awards organizations — together with Purple Dot, Awwwards, UX Awards, The Webby Awards, SiteInspire, Greatest Web site Gallery, and FWA.
As you flick through the record, know that every web site excels in its personal method and seeks to serve a singular goal. Whereas one web site could also be a wonderful instance of visible design, one other could also be a wonderful instance of interactivity.
Which means not all of those websites could also be “conversion machines” or blueprint concepts you can simply copy over to your web site. Somewhat, they’re nice methods to achieve some web site design inspiration and see the cutting-edge advertising and marketing that is taking place within the completely different corners of the net.
Take into account that internet designs are fluid and alter usually. Among the designs on this record have modified since they have been awarded, however we do our greatest to maintain them up-to-date. We’re assured you’ll discover a design right here that sparks your creativity.
Learn Extra: 77 Examples of Unbelievable Web site Design
Obtain this free information to see much more examples of web site weblog, homepage, and touchdown web page designs.
Lovely Award-Successful Web sites
Greatest Web site Designs from 2021
IBM’s The Harmonic State
Award: Website of the Month (July 2021), Awwwards
While you land on this IBM internet web page, it’s clear to see why the design received an award.
One of the simplest ways to explain the web site is as an immersive expertise. The truth is, IBM makes use of each visible and auditory parts to attract the customer in and maintain them engaged.
While you first land on the net web page, you’re prompted to placed on headphones to get the total expertise. Even in the event you skip this step, you’re drawn in by the interactive background that reacts as your mouse navigates on the web page.
As well as, the web page is effectively balanced with a big title that grabs your consideration throughout from a small description with a daring blue CTA.
With a subject as complicated as AI, IBM then makes use of visible storytelling to elucidate how its Watson device works in the true world. Guests can discover three tales by video game-like features and be taught extra in regards to the device.
It’s a enjoyable and efficient method to get customers engaged in a subject that may be sophisticated and dry.
Superlist
Award: Website of the Month (April 2021), Awwwards
Superlist is a productiveness app that helps groups and people change the way in which they work.
Too usually, you land on an internet site and have to determine what the model is about. With Superlist, precisely what to anticipate as quickly as you get to the homepage.
The interactive homepage exhibits widespread work equipment, like headphones and keyboard with clear, to-the-point copy.
Superlist successfully makes use of white house to maintain the deal with its copy. Nevertheless, to facilitate navigation, they embrace a small button with an arrow icon to point that there’s extra to see on the web page when you scroll.
From there, the enjoyable visuals proceed – holding you engaged as you be taught extra in regards to the model.
Hyer
Award: Web site of the Month (2022), CSS Design Awards
Wish to make a robust impression in your web site guests? Take a web page out of Hyer’s ebook.
This placing illustration of the airplane, because it slowly strikes throughout the display, is bound to seize web site guests’ consideration.
This web page has the whole lot you want in an efficient homepage: A picture that tells a narrative however isn’t too distracting, use of white house, simple nav bar, a tagline or slogan, and a transparent CTA.
It’s a clear design that’s freed from any distractions and invitations guests to be taught extra in regards to the model.
Greatest Web site Designs from 2020
Swab the World
Award: Website of the Day (2020), Awwwards
Parallax, daring colours, and adverse house form the design and expertise of Swab the World’s web site. The group brings consciousness to stem cell donations. Their mission is to “Make sure that each single affected person finds their match. Interval.” Images of {couples} exhibiting love and feelings deliver a human ingredient to a traditionally complicated and scientific course of.
From a technical perspective, the design makes shifting down the web page really feel pure, guaranteeing the readers attain every level of copy and each CTA on the homepage.
Latest Individuals
Award: Honorable Point out (2020), Awwwards
A company with a accountability as massive as honoring previous, current, and future migrating identities wants a phenomenal and purposeful web site to assist unfold the phrase. Latest Individuals champion immigrant experiences in cities throughout the state of New Jersey. The web site makes use of lovely imagery of individuals, locations, and objects that characterize this expertise in a method that flows cohesively down the homepage, telling the story of this group of America’s latest residents.
The web site is each visually interesting and purposeful with a easy navigation menu, tales organized by photographs, and a clear press web page that places the newest articles entrance and heart.
Spotify Design
Award: Honorable Point out (2020), Awwwards
Spotify is thought for undertaking its justifiable share of wonderful feats, and its newest iteration of Spotify.Design is not any completely different. Serving because the hub for all issues visible and artistic for Spotify, the music and podcast big offers listeners a glance into the who, what, why, and the way of what makes the app so sensational.
Vibrant colours, drop shadows, and easy animations give this web site character and depth. The flat geometric designs with summary accents make albums and artists virtually bounce off of the display.
Andy Warhol
Award: Honorable Point out (2020), Awwwards
Artist, movie director, and producer Andy Warhol’s life will perpetually be encapsulated in a splendidly designed web site that captures his artwork type in a digital format. As you peruse the web page, your cursor turns into a highlight that converts each picture you hover over right into a adverse picture or inverses the colours of the textual content you’re studying.
The massive, daring textual content makes an announcement and emphasizes simply how necessary copy is to web site design. Refined animations assist tempo the location and set the tone for every part as you peruse the house web page.
Human Interplay Firm
Award: Company Web site (2020), Purple Dot
To see video performed proper on an internet site, look no additional than the Human Interplay Firm. From the second you click on on the location, the expertise is lightning quick. You’re dropped immediately into the motion — the why, what, and the way of Human Interplay and precisely what the staff does.
This Purple Dot Design Award winner goals to deliver the research of human interplay to the lots, and within the course of, present us simply how participating it may be to study it. Don’t get discouraged by their award standing although — not one of the photographs on this web site are photoshopped, so it’s a sensible instance of constructing high quality with the assets you will have obtainable.
Garoa Skincare
Award: Website of the Day (2020), Awwwards
How do you remodel the sensation of luxurious and practicality into an internet site? Garoa Skincare offers a blueprint. Whether or not your product prices half the worth of your closest competitor or twice the worth, your web site can deliver a way of extravagance to only about any product you promote.
Excessive-quality visuals, typefaces that complement one another, and a stability of adverse house with helpful copy can deliver a simplistic magnificence to your web site.
Greatest Web site Designs from 2019
1917: Within the Trenches
Award: Awwwards’ Greatest Web site of the Day (2019)
This web site, made to advertise the movie 1917, means that you can stroll across the trenches and carry out the identical mission that the characters did within the movie. You can too see their maps or entry different instruments.
This can be a nice instance of a web site that went above and past with interactivity in addition to a web site that leverages its content material and prewritten storyline to market its movie. This web site received Website of the Day by Awwwards, which permits designers to vote and nominate nice web sites they see each day.
Picture Supply
The Octopus: A design weblog by IDEO
Award: Enterprise Weblog/Web site 2019 Webby award
IDEO, a worldwide design firm, received the Enterprise Weblog/Web site 2019 Webby award for its Octopus weblog, and for good cause. The weblog encompasses a modern, black-and-white Octopus drawing as its homepage design, and makes use of yellow, black, and white to create a cohesive theme as you scroll.
When you hover over a weblog submit, the title is highlighted in yellow. When you hover over a picture, the picture is pulled in direction of you — two small options that make a giant distinction when it comes to creating a singular and interesting consumer expertise.
Nomadic Tribe
Award: Awwwards’ Website of the 12 months nomination (2019)
This web site, which was nominated for Awwards’ Website of the 12 months, is likely one of the extra participating websites I’ve seen.
The homepage instantly begins taking part in a surprising video that includes a person strolling throughout a desert, adopted by beautiful panorama scenes and textual content like, “Are you fortunate sufficient to name your self an adventurer?”
The textual content all through the web site is playful, with colourful pinks and oranges and yellows, and the homepage is logically designed, with CTAs positioned all through that vary in commitment-level from “Learn Extra” to “Watch Now” and, lastly, “Obtain the App”.
Finally, the web site is superbly designed with sturdy consideration to element, and tells a compelling story all through.
Picture Supply
Diana Danieli
Award: Webby 2019
This 2019 Webby-winning web site exhibits off imagery of artwork and structure with both excessive distinction or heavy publicity. As an internet site customer, you’ll be able to click on and drag your mouse to alter the photographs and variations. Every picture exhibits a chunk of labor that highlights the artist who owns the web site.
A cool plus about this web site is its incorporation of audio and music. Clicking on sure buttons on the screenplays a piano be aware and actually immerses you within the Diana Danieli expertise.
George Nakashima Woodworkers
Award: Webby 2019
This woodworking web site emphasizes nature and look after the woodworking commerce. It is basically a slideshow of gorgeous forestry and farming photographs. As a brand new picture comes on the display, a brand new quote associated to wooden or timber additionally comes up.
That is extremely stress-free to the customer and exhibits that the woodworkers acknowledge the great thing about timber and the atmosphere. This web site additionally received a Webbie in 2019.
Greatest Web site Designs from 2018
crypton.buying and selling
Award: Website of the Day (4/3/2018), Awwwards
Meet crypton.buying and selling, your robotic accountant.
Crypton.buying and selling is a buying and selling hub for cryptocurrencies comparable to Bitcoin, utilizing synthetic intelligence to foretell adjustments in a foreign money’s worth and determine key shopping for and promoting alternatives. The web site was rated excessive for its improvement and design, because it step by step explains extra of the developer’s strategies the additional down guests scroll.
This award-winning web site makes tech-savvy guests really feel proper at residence the second Crypton’s greeting seems throughout the homepage, one letter at a time.
Southwest: Coronary heart of Journey
Award: Greatest Visible Design – Aesthetic, 2018 Webby Awards
When Southwest Airways needed to show that its clients have been “greater than only a greenback signal,” the corporate created an internet site the place the design was assembled utilizing the shapes of their clients’ flight paths.
The web site, referred to as Coronary heart of Journey, even permits guests to create their very own paintings out of a visit they may plan on taking. On this method, Southwest’s web site is a product of their most loyal passengers.
Overflow
Award: Website of the Day (3/20/2018), Greatest Web site Gallery
Overflow is a design device that permits folks and companies to create story-like circulate diagrams of their concepts so that they’re simpler for others to know. Except for this being only a good service, the Overflow web site practices what it preaches: Together with vibrant purple call-to-action buttons for downloading the device, this web site promotes its product the easiest way it is aware of how — utilizing a circulate diagram.
The web site delivers this circulate diagram within the type of a video. Whereas embedded movies can look relatively clunky sitting in the course of an internet site’s different design parts, Overflow’s is completely positioned and precisely what you’d wish to see when touchdown on the location for the primary time.
Frans Hals Museum
Award: Website of the 12 months (2018), Awwwards
It may be powerful for a museum to current all of its paintings collectively on a cohesive web site. That is what makes the web site of the Frans Hals Museum so spectacular.
Positioned within the Netherlands, this museum has created an internet site that makes use of a mix of digital design parts and its personal reveals. This combination helps guests perceive what they’re going to see, once they can see it, and the place else they will get a style of what this museum has to supply.
Greatest Web site Designs from 2017
Merely Chocolate
Award: Website of the 12 months (2017), Awwwards
You will get a yearning for chocolate simply this web site — and in a method, that is Merely Chocolate‘s web site working as designed.
This appetizing web site is that of a Denmark chocolate maker Merely Chocolate. Its web site makes use of a wide range of colours (and artistic product names) to advertise every chocolate bar. And as you scroll from one product to the following, all of them appear to stay constant in model.
The three-dimensional look of every chocolate bar makes you are feeling like you’ll be able to seize it off of your pc display, whereas the “Add to Field” CTA to the top-left is ideally positioned for customers to pick out the merchandise they need whereas looking.
NOWNESS
Award: Greatest Cultural Weblog/Web site, 2017 Webby Awards
NOWNESS is maybe the good crowdsourced video weblog on the web. That was a mouthful…what does all of it imply?
NOWNESS‘ crowdsourcing is a part of what makes it an award-winner. This implies most of its content material comes from impartial creatives — an more and more widespread method for companies to publish content material.
NOWNESS can be a video channel, that means all of its weblog content material is in video format. Collectively, these qualities assist make Nowness a charming hub for the tales that manufacturers in all places try to inform.
Greatest Web site Designs from 2016
Rainforest Guardians
Award: Greatest Activism Web site, 2016 Webby Awards
Rainforest Guardians grew to become one of the crucial immersive nonprofit web sites of 2016. In search of to construct consciousness round deforestation, the location permits customers to “go to” the varied villages, natives, and waterways that make up the Amazon Rainforest.
The positioning places interactivity on the heart of its consumer expertise — a sensible selection in case your aim is to get folks to attach together with your trigger and convert into volunteers.
Protest Sportswear
Award: Website of the 12 months (2016), Awwwards
The Awwwards calls Protest Sportswear a “shoppable lookbook,” and that is precisely what this web site is. As a clothes clothing store, this firm has reinvented the way in which they market its product: Somewhat than selling clothes of clothes, Protest Sportswear promotes “seems to be.”
This makes the corporate’s product essentially the most interesting a part of the web site itself, utilizing a collage of types to design a homepage that adjustments as usually as its buyer’s types do.
The Instructor’s Guild
Award: Greatest Affiliation Web site, 2016 Webby Awards
The Instructor’s Guild is an expert group of educators that addresses a few of the most crucial challenges in schooling. What makes this web site award-winning is the way it balances numerous content material varieties — packages, options, approaches, and collaborations — with out overwhelming guests.
Not solely are the background visuals prominently positioned, however additionally they use white house to emphasise the written calls to motion on the heart, as proven within the screenshot under.
Greatest Web site Designs from 2015 – 2014
Virgin America
Award: Most Vital Trade Evolution, 2014 UX Awards
In a world the place airline web sites are recognized to be riddled with main usability points, Virgin America has probably the greatest web sites that pushes usability, accessibility, and responsive design ahead.
Feed
Award: Website of the Day (6/6/2015), Awwwards
Not solely is Feed an attention-grabbing idea, however it additionally has a surprising execution that challenges our understanding of what’s potential on the net. By way of a artistic mix of animation and video, the location immerses the consumer in an attractive expertise.
As an atypical web site, it comprises a number of distinctive usability parts, together with navigation that doubles as a scroll progress bar.
ETQ
Award: Website of the Day (5/19/2015), Awwwards
ETQ takes a minimalistic method to ecommerce with a stripped-down web site. Massive, compelling visuals of their product lay in opposition to easy, flat backgrounds accompanied by sturdy typography that retains the deal with precisely what the consumer got here there to see: footwear.
Mikiya Kobayashi
Award: Website of the Day (7/4/2015), Awwwards
Mikiya is a Product Designer with a minimalistic portfolio that showcases his work by sturdy pictures and refined animations. His full web site was initially created in Japanese after which translated into English, serving to exhibit the worldwide scalability of his design.
Woven Journal
Award: Website of the Day (4/4/2015), Greatest Web site Gallery
Woven is a web-based publication that celebrates artists, crafters, and creators alike. They verify that publications can (and will) have lovely, participating websites with easy-to-read content material. Freed from distractions like pop-ups and intrusive adverts, this web site is all in regards to the expertise of the content material itself.
JOHO’s Bean
Award: FWA of the Day (8/7/2015), Favourite Web site Awards
The web site for JOHO’s Bean has unimaginable imagery, interactivity, storytelling, visible design, and most of all, sound engineering. These all come collectively to create a compelling, emotional, and interesting web site that tells the story of a espresso bean’s journey.
World of SWISS
Award: Greatest Person Interface, 2015 Webby Awards
One other airline? Yep. SWISS airways constructed an extremely immersive web site that tells the story of what it is prefer to fly with them — they usually did too nice of a job to be ignored. Robust visuals and animations introduce the consumer to completely different sections of the location which can be full of data past the standard gross sales and advertising and marketing pitch.
Different Cool Web site Designs
Guillaume Tomasi
As a Photographer in Montreal, Guillaume Tomasi has constructed a portfolio that is actually match to deal with his distinctive and awe-inspiring pictures. His surreal photograph type is juxtaposed by his easy, flat, empty, and minimalistic portfolio design that locations the entire deal with the work itself.
His distinctive collection navigation coupled with art-gallery-inspired work introductions and excellent scrolling interactions yield an expertise paying homage to that of an actual gallery.
Picture Supply
The District
This branding company takes its imagery significantly, and it ought to — it handles all channels of media for its purchasers. The District’s web site alone is a journey by a few of the most lovely paintings and pictures you have ever seen.
These provocative tiles change quickly as you discover the web site, and the wackier they appear, the extra you turn into in studying about their previous work.
Picture Supply
Tej Chauhan
Tej Chauhan has turned impressionist paintings right into a enterprise mannequin with this intriguing web site. Every picture on this product developer’s homepage slides out to cowl the earlier picture, providing little context across the object you now see in entrance of you. However it’s that lack of context that makes you wish to be taught extra.
Plus, the tagline, “Souvenirs of The Close to Future,” suggests these objects are part of their product line — and a chance so that you can deliver these revolutionary objects into your life.
Picture Supply
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Amanda Martocchio Structure
An structure agency may not focus on internet improvement, however its web site ought to nonetheless exhibit its dedication to visually pleasing design. Amanda Martocchio took that to coronary heart with this beautiful web site.
It is no secret that Amanda Martocchio Structure loves its work — every image on the homepage of its web site is a fascinating shot of the homes the corporate designs. The web site labels each home you scroll by with the kind of design that was meant, together with quite a few angles to every constructing.
Web site Design Concepts
Now that you’ve got seen a variety of superbly designed and award-winning platforms, maintain these potential concepts in thoughts as you create your personal.
- Take into account methods you can make your web site interactive, just like the 1917 instance.
- Make an internet site that emphasizes the cell expertise, even whereas it nonetheless has a great UX on desktops.
- Create an internet site that tells a narrative about your model with photographs, textual content, or video.
- If you cannot create a closely interactive web site, think about drawing in eyes with a web site that presents a slideshow of your photographs.
- Guarantee your call-to-actions are simple to see and encourage guests to proceed exploring your web site
- Preserve navigation clear. Guarantee your guests all the time know learn how to get again to the homepage.
- Combine your social media websites through social embed buttons, so web site guests can simply observe you in your numerous social channels.
- Preserve every of your internet pages constant in design — together with font, colours, photographs, and messaging.
- Check your web site’s usability with a warmth map, which can present you on which internet pages your guests are probably to bounce.
- Embrace a stay chat or chatbot to provide guests the choice to interact with you immediately in your web site if they like stay chat to telephone calls. Reside chat can automate features to your gross sales and repair reps and create a greater communication expertise for the client.
- Get an SSL certificates to make sure your web site is safe. SSL is a part of Google’s search rating algorithm, so an SSL certificates may also help you rank increased in search.
Construct a Lovely Web site to your Enterprise
Designing an internet site may be easy after getting a feel and look in thoughts. Use these examples as a springboard to develop the structure, shade palette, imagery, and animations in your web site.
When you’re prepared to start out coding or dragging and dropping, you’ll have a phenomenal web site that your guests will take pleasure in.
Editor’s be aware: This submit was initially revealed in January 2021 and has been up to date for comprehensiveness.