5 Content material Advertising and marketing Matters for August 2022

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Producing content material advertising subjects doesn’t should be daunting. Typically you may choose a theme and riff on it.

Content material advertising is the act of making content material, publishing it, and selling it with the intention of attracting, participating, and retaining prospects. Content material advertising is usually paired with SEO to assist deliver potential prospects to a enterprise’s web site.

Every month since 2014 I’ve created an inventory of content material concepts to encourage retailers. For August 2022, I’m exhibiting how a single idea or theme can generate many extra concepts.

As I sat down to jot down, one thing concerning the 12 months 2022 attracted me. It was all of the quantity twos, particularly the 22 on the finish. So I began serious about content material concepts not just for August however, extra particularly, for August 22, 2022. This date gave me a path to comply with, making it simple to generate this listing.

I hope you discover these subject recommendations — and the notion of operating down an idea — useful.

1. August 22: Loch Ness Monster Sighted

The Loch Ness Monster — typically referred to as Nessie — is a creature stated to reside in a comparatively giant lake (Loch Ness) within the north of Scotland. Loch Ness is about 23 miles lengthy and as a lot as 788 toes deep.

The primary sighting of this sea monster goes again to the 12 months 564 and the twenty second day of August.

Image from Wikipedia of (supposedly) the Loch Ness monster.

This alleged photograph of the Loch Ness monster was taken in 1934. The picture is basically believed to be a hoax. Supply: Wikipedia.

Saint Columba was a monk, missionary, and abbot credited with spreading Christianity in Scotland. He was born in 521 AD in Eire, and, after coaching, he got down to convert the pagans.

A biography of Saint Columba written whereas he was alive claimed Nessie was about to assault one other when Columba shouted for the beast to cease and ordered it again into the water.

There have been quite a few sightings of the monster since Columba, however there is no such thing as a definitive proof that it exists. Some consider Nessie is a fantasy, whereas others suppose it may very well be actual.

To your firm’s content material advertising efforts this August, think about using Nessie as inspiration. You can write concerning the Loch Ness Monster itself — becoming for a web-based retailer that sells journey guides or baggage. A pictures or digicam store would possibly write an article concerning the numerous Nessie pictures or movies — and even create one in every of its personal.

Otherwise you would possibly discover different myths that make sense for your enterprise or prospects.

2. August 22: Eat a Peach Day

To a botanist, peaches are a stone fruit associated to plums, apricots, and nectarines. To an economist, peaches are a preferred meals commodity grown worldwide, with China, Italy, Spain, and the U.S. being the highest producers.

A nutritionist would possibly say that peaches are a superb supply of dietary fiber and nutritional vitamins A and C and that peaches may be eaten contemporary, canned, or baked.

Photos of peaches in a wooden crate.

Make the pleasant peach a content material subject in August. Photograph: LuAnn Hunt.

However for everybody else, peaches merely style good.

To include peaches and Nationwide Eat a Peach Day into your organization’s content material advertising, write about recipes that characteristic this fruit, describe its well being advantages, or focus on storage and preservation ideas.

You can additionally write concerning the historical past of peaches and their completely different varieties.

Whereas they’re a pure subject for culinary shops, peaches is likely to be a refreshing content material concept for a lot of different companies.

3. August 22: Tooth Fairy Day

The tooth fairy is a legendary creature — not not like Nessie — who leaves cash underneath a baby’s pillow when that little fellow or misses loses a tooth.

Some argue that the tooth fairy story originated in Europe and was delivered to America by immigrants. There are various completely different variations of the story, however all of them share the identical premise: a creature comes to gather tooth in change for a reward.

Others counsel that the story is a kind of well being schooling propaganda created within the early twentieth century to assist promote good dental hygiene. The American Dental Affiliation, for instance, recommends that all of us get at the very least two tooth cleanings per 12 months. For that reason, there are two nationwide Tooth Fairy Days in america, February 28 and August 22.

Photo a two tooth brushes with other tooth cleaning supplies

May the tooth fairy be a technique to get youngsters to care about their tooth? Photograph: Toa Heftiba.

Content material entrepreneurs might inform the origin of the tooth fairy (a factual model or a brand new made-up one), concentrate on recommendation for fogeys, or characteristic dental merchandise. The subject might work for on-line shops that promote something from toys to toothpaste.

4. August 22: Invoice Parcells’ Birthday

Invoice Parcells is a retired American soccer coach who labored within the Nationwide Soccer League for greater than 30 years, together with serving as an NFL head coach for 19 seasons.

Photo from 1978 of Bill Parcels holding a falcon

A comparatively younger Invoice Parcells poses with a falcon in 1978 when he coached on the U.S. Air Power Academy. Supply: Wikipedia.

Parcells led 5 groups to the playoffs and gained two Tremendous Bowl titles with the Giants in 1987 and 1991. He’s thought of among the best coaches in NFL historical past and in 2013 was inducted into the Professional Soccer Corridor of Fame.

On August 22, 2022, Parcell turns 81.

For content material entrepreneurs at retail sporting items or memorabilia outlets, Parcells’ birthday is a wonderful time to jot down about his life and profession, spotlight a few of his well-known quotes, or focus on his teaching model and the way it has influenced others. You can additionally profile some gamers he coached who had profitable NFL careers.

5. August 22: Liquid Cleaning soap Patented

The writers and video creators answerable for content material advertising at cleaning soap producers and retailers are undoubtedly consultants at stain removing, deodorizing, and normal family upkeep.

However the idea of cleansing extends past cleaning soap. For instance, eradicating the odor of smoke or sweat from garments may be difficult. Three well-liked ideas don’t contain conventional detergent.

  • Use white vinegar.
  • Soak in baking soda and water.
  • Add lemon juice to your load of laundry.
Photo of a hand with liquid soap on it

Liquid cleaning soap was first patented on August 22, 1865. Photograph: Matthew Tkocz.

The primary U.S. patent for liquid cleaning soap (No. 49,561) was awarded on August 22, 1865, to at least one William Sheppard of New York.

Therefore entrepreneurs might create content material about Sheppard’s authentic invention or broaden into non-traditional cleansing options.

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