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5 Highly effective Use Circumstances For Customized Objects

For those who’re searching for an answer for managing knowledge from throughout your complete tech stack, look no additional than customized objects. Customized objects supply the flexibleness to mannequin, handle, and automate your knowledge in a approach that displays your distinctive enterprise processes. As well as tags and customized fields, they assist you to assemble the proper knowledge construction by extending and amplifying the info you may file in commonplace objects like Contacts, Accounts, and Offers.

Customized objects open up new methods so that you can characterize knowledge inside ActiveCampaign by letting you file multiples of a selected knowledge set so that you’ve an entire historic file of all related touchpoints tied again to a single contact, account or deal. Additionally they allow you to create one-to-many relationships between your knowledge factors akin to contacts which might be related to a number of corporations, places, pets, or kids, amongst numerous different examples.  

Additionally they present a unified view of your most vital buyer knowledge. From customized objects you’ve created to enhanced app integrations, you should have all related data in a single place, prepared for use in automations, customized emails, customized reviews and extra.

All ActiveCampaign plans have entry to customized objects from supported third-party purposes like EventBrite, DocuSign and Calendly the place knowledge from these integrations is funneled instantly into Contact customized object data. 

For those who’re searching for one thing customizable, Enterprise prospects can outline and create their very own customized objects with out developer help instantly inside the platform or by way of the API so as to add any knowledge factors to Contact, Account, or Deal data. When the sky’s the restrict, it will possibly really feel a bit overwhelming to get began however don’t fear. Maintain studying to study how one can make the most of this highly effective characteristic with a number of easy clicks.

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Create your personal customized objects in a matter of minutes

As highly effective as customized objects are, at their basis, they’re merely groupings of knowledge fields or knowledge units that characterize a selected product, service, or course of that you simply’d like to indicate inside the context of your contact, account, or deal data.

The ActiveCampaign customized object builder enables you to create these knowledge units utilizing quite a lot of fields like textual content, numbers, dates, time, foreign money, dropdown, and multi choose fields so as to add any personalized knowledge factors that help your corporation. And as soon as the customized object, or knowledge set, is saved it’s going to robotically seem as clean fields inside your contact, account, or deal data the place you may add the data instantly or populate it by way of types that embrace customized object fields. 

Whereas the sky’s the restrict on the subject of the kinds and variety of customized objects that you might create, that doesn’t imply you want an infinite variety of them. Earlier than constructing out your customized object, create a listing of all the info factors you’d have to see alongside your buyer knowledge. For those who need assistance getting began listed here are a number of customized object examples so that you can take a look at out.



Do you require a contract for each new job you tackle? How about managing contracts that renew on an annual foundation? Whereas an integration with DocuSign or HelloSign is your only option for managing contracts – you might additionally create a customized Contracts object. This is able to assist you to handle and keep on high of a number of contracts with ease. Even higher, you may ship automated e mail affirmation messages when a Contract standing is up to date from “Issued” to “Paid” and generate month-to-month customized reviews to establish which contracts are up for renewal so you may kick off retention ways. 

Pattern customized object fields might embrace:

  • Contract Identify (Textual content subject) 
  • Contract Sort (Drop down with choices particular to your corporation that you simply decide)
  • Contract Worth (Forex subject)
  • Particular Contract Particulars (Multiselect or textual content subject)
  • Contract Situation Date (Date subject)
  • Contract Due Date (Date subject)
  • Contract Renewal Date (Date subject)
  • Contract Standing (Dropdown) 

Invoices or Cost Monitoring

Want a greater strategy to preserve monitor of excellent invoices tied to accounts or offers? How about evaluating accounts paid vs. excellent? With a customized Invoices object you may file all related bill and fee particulars associated to your prospects in a single handy place and use that data to ship fee reminders, affirmation notifications, and even notify staff members to allow them to know when fee has been obtained to allow them to transfer ahead with any related motion objects. 

Pattern customized object fields might embrace:

  • Bill Identify (Textual content subject)
  • Bill Quantity (Quantity subject)
  • Bill Quantity (Forex subject)
  • Bill Situation Date (Date subject)
  • Bill Due Date (Date subject)
  • Bill Standing (Dropdown)

Orders or Leases

ActiveCampaign integrates with in style eCommerce platforms like Shopify and WooCommerce to construct essentially the most versatile stack to develop your corporation. However if you’re an unbiased contractor or small enterprise with no point-of-sale or eCommerce software program, customized objects give you a strategy to monitor and fulfill your prospects’ orders or leases. With a customized Orders objects you may monitor order standing, ship automated affirmation emails and even construct reviews round achievement to gauge which services or products are in excessive demand. 

Pattern customized object fields might embrace:

  • Order Identify (Textual content subject)
  • Order Quantity (Quantity subject)
  • Order Quantity (Forex subject)
  • Order Date (Date subject)
  • Shipped Date (Date subject)
  • Order Standing (Dropdown)
  • Monitoring data (Textual content subject)
Support Request

Service or Help Requests

Does your corporation execute installations or supply upkeep? Would you want a greater strategy to monitor service or help requests throughout all accounts? Seeking to file efficiency of your reps out within the subject? For those who don’t already use Zendesk Help, you might create a customized Service Name object to trace service requests and ship focused emails to schedule help and even solicit suggestions following a go to. You possibly can even create service request types utilizing customized object fields to drag on this data robotically.

Pattern customized object fields might embrace:

  • Service Request Identify (Textual content subject)
  • Request Sort (Multiselect)
  • Request Particulars (Textual content)
  • Service Request Date (Date subject)
  • Service Request Standing (Dropdown)
  • Service Rep Assigned (Dropdown)
  • Service Rep Ranking (Dropdown)
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Occasions or Webinars

On the lookout for a greater strategy to monitor your occasion or webinar engagement? Do you host a number of occasions and wish to see every occasion your prospects have interacted with? One wonderful possibility could be to combine your ActiveCampaign account with EventBrite. Nonetheless, if you happen to’re searching for a extra personalized answer you might create  a customized Occasions object. An occasions object would assist to handle your occasion particulars like historic attendance and automate customized messages to spice up engagement forward of an occasion and to proceed the  dialog following.

For instance, if a Webinar Attendance Standing was up to date from “Registered” to “Did Not Attend” you might robotically ship an e mail with the webinar recording. You can even construct customized reviews utilizing your Occasions customized object knowledge to guage occasion success and return on funding. 

Pattern customized object fields might embrace:

  • Occasion/Webinar Identify (Textual content subject)
  • Occasion/Webinar Sort (Multiselect)
  • Occasion/Webinar Particulars (Textual content)
  • Occasion/Webinar Date (Date subject)
  • Occasion/Webinar Attendance Standing (Dropdown)

The extra knowledge you funnel into ActiveCampaign the extra highly effective it turns into. With customized objects and enhanced apps feeding knowledge into your ActiveCampaign account, it turns into the hub of your corporation and the management middle on your  advertising and gross sales processes. Which means ActiveCampaign may be utterly personalized to swimsuit the wants of your rising enterprise. And your prospects will profit from having extra streamlined and related touchpoints powered by your knowledge. 

For those who want a refresher on how you can create a customized object you may evaluate this beneficial step-by-step information.



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