5 Tricks to Rewrite Content material With out Sacrificing High quality



On the coronary heart of practically each skilled providers advertising division exists a unprecedented dilemma: Those that are greatest geared up to write down the sharpest and most related content material are sometimes those with the least quantity of bandwidth to sit down down and accomplish that.

It hardly issues whether or not writing comes simply or not! High quality writing takes treasured time to supply. And when a enterprise chief or subject material professional is confronted with a alternative between responding to a sizzling lead or beginning a brand new weblog submit, it’s nearly a assure that the writing will transfer to the again burner.

However skilled providers corporations who’re revitalizing their advertising efforts by producing a gradual stream of keyword-driven weblog posts, articles, and different items of content material want their consultants to contribute to the circulation of content material. So is there a greater approach to assist them?

In case your crew finds itself struggling to churn out recent content material week after week, take coronary heart. There’s a confirmed approach to get nice outcomes by doing much less work.

I’m speaking about repurposing and rewriting content material you’ve already produced. This implies utilizing present articles as a basis for priceless, new content material items – avoiding sq. one every time somebody places pen to paper.

Rewriting content material doesn’t imply that you simply change a couple of phrases in an article and republish it. (That’s a completely different technique, totally.) When rewriting content material, you’ll wish to take the fundamental concepts out of your unique article and put a brand new spin on them. Listed below are some simple methods to do this.

1. Convert a listing right into a collection of particular person items of content material.

What number of instances have you ever encountered blogs or articles which have headlines that embody a quantity? Numerous, proper? This formatting method is commonplace however it’s nonetheless efficient. Articles written with a numbered checklist assist readers set up and retain the knowledge you’re presenting.

So that you or your crew could have already written articles like these “7 Methods to…” or “7 Causes You Ought to Spend money on…” In that case, you’ve created the idea for seven new articles. Take every level in your checklist and switch it into a person article. This provides you the chance to construct on and develop your concepts, demonstrating deep information of the topic. Think about including background info or case research to make every weblog submit extra substantial.

2. Take a number of associated posts and mix them right into a single abstract submit.

Maybe you’re an accountant who has written a number of weblog posts on methods to arrange for the busy tax season. Otherwise you’re a lawyer who has been running a blog concerning the evolving developments of an necessary authorized difficulty. Take the important thing level from every article, summarize every in a paragraph and publish an all new article corresponding to “High Suggestions for Tax Season” or “What Each Enterprise Must Know In regards to the XYZ Regulation.” (You’ll have seen that this strategy turns Tip 1 on its head.)

3. Draft a Information or Whitepaper

Maybe the thought of whittling down a weblog submit to a single paragraph appears unattainable — there’s an excessive amount of related info to chop out. If that’s the case, contemplate turning a number of associated weblog posts right into a priceless information or white paper. Assessment and edit the content material you’ve, add transitional textual content to make sure that the articles circulation collectively and write an introduction. Then bundle the entire thing collectively.

If you’d like it to look nice, rent a designer to develop a canopy and a sophisticated format. You possibly can share the information with purchasers and prospects, put it in your on-line library or place it behind a registration kind and use it to construct your e-mail checklist. And you probably have an upcoming talking engagement or sponsorship occasion, you may distribute hardcopies of your information as a reminder of your experience. 

4. Revise an outdated submit for a brand new viewers

Right here at Hinge, our audience is the skilled providers. Whereas the industries we serve have a variety of distinctive points, additionally they share many challenges. Think about widespread considerations amongst your personal shopper base. In case you’ve written an article that’s geared to your non-profit purchasers, as an example, might you rewrite the article to talk to related challenges confronted by the small companies with whom you’re employed? You probably have an energetic media outreach program, additionally, you will be capable to goal a broader vary of publications with minimal further effort. Substitute tales, anecdotes, and knowledge and it is best to have a brand new weblog submit able to go very quickly.

5. Replace an outdated submit with new info

Regardless that change occurs at a fast tempo in in the present day’s world, many points confronted by skilled providers corporations, corresponding to enterprise growth and worker retention, stay the identical. That signifies that a weblog submit you wrote three years in the past should still be related. Assessment outdated posts to find out for those who can replace them with recent statistics and new case research in order that they interact readers in the present day.

High quality content material will play an necessary position in skilled providers corporations’ advertising methods for the foreseeable future. Studying the way to rewrite content material with out sacrificing high quality is a talent whose advantages will probably be realized for a few years to come back.



How Hinge Can Assist

Hinge has developed a complete plan, The Seen Agency®  to handle these points and extra. It is the main advertising program for delivering larger visibility, development, and income. This personalized program will establish essentially the most sensible offline and on-line advertising instruments your agency might want to acquire new purchasers and attain new heights.



Please enter your comment!
Please enter your name here