7 Efficient Methods To Promote Your Product On Social Media


Wish to promote your product on social media however don’t know the place to begin? 

You’re not alone. 

Social media is highly effective. And there are quite a lot of alternative ways to advertise your merchandise on every of the totally different platforms. Determining the place to begin is half the battle. 

On this publish, we’ll share 7 of the simplest methods we all know of for selling your merchandise on social media. 

We’ll even share real-life examples and skilled recommendation. 

Let’s dive in!

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1. Work With Influencers

Influencer advertising is likely one of the only methods to advertise your product on social media. 


As a result of it’s all about getting different reliable individuals in your area of interest (i.e. influencers) to advertise your product for you. 

Your clients usually tend to purchase a product that’s been really helpful by somebody they belief than they’re to purchase one thing from an entire stranger. 

The secret is to seek out influencers who’ve an viewers that overlaps along with your goal market. These individuals could be extraordinarily highly effective in serving to you enhance gross sales and develop your corporation. 

Let’s have a look at an instance. 

I’ve a digital product that I promote to freelance writers referred to as The Freelance Author’s Survival Package

Work With Influencers, Blankenship example.

I used to be searching for methods to promote this product via influencers in that house and so I did some analysis on Twitter and reached out. Right here’s the message I despatched…

Hey [Name]! 

Fast proposal for you since I do know you might have quite a lot of affect within the freelance writing house.

I’ve created a product I name “The Freelance Author’s Survival Package” and I’d be completely satisfied to give you 75% fee for selling it, and that doesn’t change even when individuals ask for a refund. 

Right here’s the gross sales web page – [LINK]

It’s $47 with a 60-day assure. 

I’m additionally completely satisfied to ship over the product so you may have a look earlier than making a call!

Any curiosity? 🙂

Who would say no to that?

In truth, many individuals agreed and I used to be in a position to make fairly a number of gross sales by working with varied influencers. 

One, for instance, was named Kaleigh Moore and he or she shared my product on Twitter…

Work With Influencers, Kaleigh Moore example.

This resulted in a spike of about 12 gross sales — not unhealthy for only one influencer sharing my product on their social channels! 

Work With Influencers, sales example.

However how do you discover these influencers and persuade them to work with you? 

You should utilize our Dream 100 course of.

2. Host a Free Coaching or Webinar

Coaching and webinars are extraordinarily common… and for good cause. 

They’re an efficient solution to construct belief along with your viewers, set up your self as an skilled in your discipline, and promote your services or products. 

That’s why 85% of entrepreneurs, who use webinars as a advertising software, say that webinars are essential for his or her advertising efforts.

Now, you don’t need to exit and host a stay occasion (though you could possibly try this, too). You’ll be able to host a webinar or coaching proper out of your pc.

Construct a easy webinar gross sales funnel to get individuals registered, then promote your upcoming free coaching to your followers on social media. 

As long as the subject is interesting to your goal market (that is KEY), you’ll get lots of people registered. 

Right here’s an instance of a webinar that Russell ran a very long time in the past with a ton of success…

Host a Free Training or Webinar, CLickFunnels example.

Discover how interesting that title and matter are to our goal market? 

That’s what you’re going for. 

Your title ought to make your goal market salivate with anticipation. 

The secret is to make it priceless and useful. Folks ought to stroll away from the expertise feeling like they’ve discovered one thing new that they’ll apply to their enterprise. 

And naturally, you’ll need to promote your merchandise on the finish of the webinar or coaching (which suggests you’ll generate leads on the front-end and gross sales on the back-end… a double whammy of success). However don’t make it the main target. The main focus ought to be on serving to individuals.

When you try this, you’ll discover that the gross sales will maintain themselves. 

3. Use Retargeting Advertisements

Heard of retargeting advertisements? 

Retargeting advertisements are a incredible solution to get your merchandise in entrance of people that have already proven an curiosity in what you’re promoting. 

You’ll be able to create retargeting advertisements on most main social media platforms, together with Fb, Instagram, and Twitter.

To create a retargeting advert on Fb, for instance, you’ll first must create a customized viewers full of people that have already visited your web site or taken another desired motion. 

The advertisements will goal solely these individuals.

This can be a tremendous highly effective promoting technique for mitigating cart abandonment and following up with individuals not directly. 

Simply try a few of these stats (from Truelist)…

  • Model consciousness is the rationale 70% of entrepreneurs go for retargeting.
  • Retargeting reduces cart abandonment by 6.5%.
  • 68% of selling businesses now have an allocation for remarketing.
  • 17.5% of apps working retargeting see a 25% conversion charge.
  • Retargeting beats all different advert placement methods with a 1,046% effectivity charge.
  • The attraction of a product is the primary cause for 37% of shoppers to click on a retargeted advert.
  • 67% of retargeters use Fb Alternate for internet advertising.
  • LinkedIn retargeting advertisements can improve CTR by 30%.

Right here’s an instance of a retargeting advert that gives a 40% low cost as a solution to get the cart abandoner again via their digital door. 

Use Retargeting Ads, Facebook example.

4. Host a Giveaway

Folks love free stuff. 

That’s only a truth of life. 

And among the best methods to get individuals fascinated about your product is by giving it away free of charge. 

You are able to do this by internet hosting a contest or giveaway on social media. 

That is an efficient solution to develop your social media following and e mail listing whereas additionally selling your product. 

For instance, let’s say you personal a house decor retailer and also you’re seeking to improve gross sales of your new line of candles. 

You may host a contest on Instagram the place individuals need to take an image of the candles of their properties and tag your retailer within the picture. 

The prize may very well be a free candle for everybody who enters, plus a grand prize of a $100 present card for the perfect picture. 

Not solely will this get individuals fascinated about your candles, however it should additionally get them posting about your product on social media — which is free promoting for your corporation!

Right here’s a real-life instance of a giveaway on Instagram… 

Host a Giveaway

5. Keep Energetic

This one may appear to be a no brainer, however it’s value mentioning. 

As a result of quite a lot of companies and entrepreneurs don’t do it. 

The extra energetic you’re on social media, the extra doubtless it’s that your target market will see your content material and finally purchase your merchandise. 

It’s so simple as that. 

If you wish to get critical about selling your merchandise on social media, your model must be energetic daily. Meaning posting content material, partaking with others, and usually simply being current. 

Consistency creates belief. And belief creates gross sales. 

How a lot must you publish, although? 

Right here’s what we suggest for every of the primary platforms…

Stay Active on social media graphic.

The excellent news is that you just don’t need to spend hours upon hours on social media to see outcomes. 

Even spending simply half-hour a day could make an enormous distinction. 

And in the event you use a software like Buffer or Hootsuite, you may schedule your content material upfront, which is able to release much more of your time. 

6. Accumulate Evaluations

Perhaps you’re being constant and also you’re posting on social media lots. You may even be garnering some curiosity from potential clients. 

So what do they do? 

They go to your social media profile to be taught extra. 

And what you need them to see is one thing like this…

Collect Reviews, Carrot example.

That is referred to as social proof (similar as case research, testimonials, and so forth).

And it’s probably the most highly effective psychological triggers there may be in relation to growing conversion charge and getting individuals to purchase. 

If different persons are utilizing and having fun with your merchandise, your target market is extra more likely to need to use them as properly. 

Simply try a few of these stats (from Optinmonster)…

  • 87% of shopping for choices start with analysis performed on-line earlier than the acquisition is made.
  • 92% of customers usually tend to belief non-paid suggestions than another kind of promoting.
  • The typical shopper reads 10 on-line critiques earlier than making a purchase order resolution.
  • 88% of customers belief person critiques as a lot as private suggestions.
  • 82% of People say they search suggestions from family and friends earlier than making a purchase order.

Loopy, proper? 

That’s why it’s so essential to gather critiques on social media. 

One of the best ways to do that is to ship follow-up emails after somebody has made a purchase order and ask them to overview their expertise. Give them the hyperlink to take action and make it as simple as attainable. 

Right here’s a easy instance…

Collect Reviews, Papier example.

The extra constructive critiques you acquire in your social media enterprise profiles, the extra persons are going to belief shopping for from you.

7. Deal with Getting Emails

It’s essential to recollect the place social media advertising lies on all the advertising funnel. 

Primarily, it lies close to the highest, across the consciousness, curiosity, and consideration phases…

Focus on Getting Emails, the marketing funnel diagram.

If all you’re doing on social media is asking individuals to purchase your merchandise, you’re going to harass your followers. 

And plus, it’s at all times tough to get individuals who’ve simply heard about your corporation to purchase your merchandise.

What’s the answer? 

Deal with constructing an e mail listing. 

As an alternative of making an attempt to promote on to individuals on social media (you are able to do a little bit little bit of this… simply don’t overdo it)… give these individuals one thing free and get them in your e mail listing. 

When you’ve acquired their e mail, you may slowly attempt to flip them right into a buyer utilizing a Cleaning soap Opera E mail Sequence

E mail advertising has been round for a very long time and it’s not going wherever. It’s probably the most efficient methods to attach along with your target market and promote your merchandise. 

And, it permits you to construct a deeper relationship with the people who find themselves fascinated about what you do. 

However how will you get extra e mail subscribers utilizing social media? 

First, you’ll need to create a “lead magnet”. 

A lead magnet is one thing that you just give away free of charge in trade for an e mail deal with. It may be an e book, a video course, a cheat sheet, or anything that will be priceless to your target market. 

Upon getting your lead magnet created, you should utilize social media to drive site visitors to the gross sales funnel (use ClickFunnels to construct it) the place individuals can join it. 

Right here’s an instance of a lead magnet from SmartBlogger…

Focus on Getting Emails

One other nice solution to get extra e mail subscribers is by working a contest or giveaway on social media (as we talked about earlier).

Nonetheless, you do it, rising your e mail listing can be among the best issues you are able to do for your corporation. 

Ultimate Ideas

Social media advertising is a large alternative for companies of all sizes.

By following the information on this article, you can begin to see some actual outcomes out of your social media advertising efforts.

However it’s essential to keep in mind that social media is only one piece of the puzzle. 

To actually see success with your corporation, you’ll want to have a well-rounded advertising technique that features different channels like e mail advertising, content material advertising, and paid promoting. 

Don’t put all of your eggs in a single basket.

And eventually, don’t neglect to trace your outcomes so you may see what’s working and what’s not. Use a software like Google Analytics to trace site visitors from social media to your web site. 

You must also use a software like Hootsuite Insights to trace engagement and attain in your social media posts. 

By monitoring your outcomes, you’ll have the ability to fine-tune your social media advertising technique and get even higher outcomes.

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