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Pillar pages are high-level introductions to a subject. They then hyperlink to different pages, that are often extra detailed guides about elements of the principle subject.
Altogether, they type a content material hub.
However not all pillar pages look the similar.
On this information, we’ll have a look at eight examples of pillar pages to get your artistic juices flowing.
Key stats
Estimated natural visitors: 1,200
Backlinks: 6,900
Referring domains: 899
That is our very personal pillar web page, overlaying the broad subject of search engine marketing (website positioning).
Why I like it
Apart from the truth that I’m biased, I just like the customized design we created for this web page, which makes it completely different from the articles on our weblog.
Despite the fact that the design is customized, our pillar web page continues to be a reasonably traditional “hub and spoke” model pillar web page. We’ve damaged the subject down neatly into six completely different chapters and internally linked to guides we’ve created about them. There are additionally customized animations whenever you hover over every chapter:
We’ve additionally added a glossary part that comes with a customized illustration of the SERPs. We’ve explanations of what every component means, with inside hyperlinks to extra detailed content material:
Lastly, it hyperlinks to a different “pillar web page”: our website positioning glossary.
Takeaway
Contemplate making a customized design in your pillar web page in order that it stands out.
Key stats
Estimated natural visitors: 92,200
Backlinks: 21,600
Referring domains: 1,700
Weight-reduction plan Physician is a well being firm specializing in low-carb diets. Its pillar web page is a complete information on the keto food regimen.
Why I like it
On the floor, it doesn’t precisely seem like a pillar web page; it seems like each different submit on the Weight-reduction plan Physician website. However that’s completely nice. It’s merely a unique method—you don’t must name out the truth that it’s a pillar web page.
Weight-reduction plan Physician’s information is cut up into 10 completely different sections with hyperlinks to its personal assets. The hyperlinks deliver you to various kinds of content material (not simply weblog posts however movies too).
Not like the traditional pillar web page, Weight-reduction plan Physician’s information goes into sufficient element for anybody who’s casually researching the keto food regimen. However it additionally hyperlinks to additional assets for anybody who’s concerned with doing further analysis.
Takeaway
Pillar pages needn’t at all times simply be textual content and hyperlinks. Make it multimedia: You’ll be able to add movies and pictures and even hyperlink to your personal multimedia assets (e.g., a video course).
Key stats
Estimated natural visitors: 5,600
Backlinks: 2,800
Referring domains: 247
Wine Folly is a content material website dedicated to wine information and appreciation. Its pillar web page, as anticipated, is about wine.
Why I like it
Wine Folly’s pillar web page is a traditional instance of a “hub and spoke” model pillar web page—cut up into a number of sections, with some supporting textual content, after which inside hyperlinks to different assets that help every subsection.
This web page doesn’t simply function a pillar web page for rating functions, although. On condition that it ranks effectively and receives fairly a major quantity of search visitors, the web page additionally has a name to motion (CTA) to Wine Folly’s ebook:
Takeaway
Whereas most web sites design pillar pages for rating, it’s also possible to use them for different functions: seize e mail addresses, promote a ebook, pitch your product, and so on.
Key stats
Estimated natural visitors: 11,100
Backlinks: 3,400
Referring domains: 457
Yoga Journal is a web-based and offline journal. Its pillar web page is an A-Z listing of yoga poses.
Why I like it
Yoga Journal’s pillar web page is easy and easy. Record down all potential yoga poses (in each their English and Sanskrit names) in a desk type and hyperlink to them.
Because it’s listed in alphabetical order, it’s helpful for anybody who is aware of the title of a selected pose and is concerned with studying extra.
What I additionally like is that Yoga Journal has added an additional column on the kind of pose every yoga pose belongs to. If we click on on any of the pose varieties, we’re directed to a class web page the place you’ll find related sorts of poses:
Takeaway
The A-Z format generally is a good format in your pillar web page if the broad subject you’re concentrating on matches the model (e.g., dance strikes, freestyle soccer methods, and so on.).
Key stats
Estimated natural visitors: 115,200
Backlinks: 3,200
Referring domains: 860
Atlassian is a software program firm. You’ve most likely heard of its merchandise: Jira, Confluence, Trello, and so on. Its pillar web page is on agile improvement.
Why I like it
Atlassian’s pillar web page is cut up into completely different matters associated to agile improvement. It then has inside hyperlinks to every subject—each as a sticky desk of contents and card-style widgets after the introduction:
I additionally just like the “Up subsequent” function on the backside of the pillar web page, which makes it appear to be a web-based ebook slightly than a web page.
Takeaway
Contemplate including a desk of contents to your pillar web page.
Key stats
Estimated natural visitors: 114,400
Backlinks: 2,900
Referring domains: 592
Muscle and Energy’s pillar web page is an enormous database linking to numerous classes of exercises.
Why I like it
Calling it a pillar web page appears to be an understatement. Muscle and Energy’s free exercises web page seems to be extra like an internet site.
If you open the web page, you’ll see that it’s neatly cut up into a number of classes, resembling “exercises for males,” “exercises for girls,” “biceps,” “abs,” and so on.
Clicking via to any of them leads us to a class web page containing all types of exercises:
In comparison with the opposite pillar pages on this listing, the place they’re linking to different subpages, Muscle and Energy’s pillar web page hyperlinks to different class pages, which then hyperlink to their subpages, i.e., its large archive of free exercises.
Takeaway
Content material databases, such because the one above, are an enormous endeavor for a pillar web page however may be price it if the broad subject you’re concentrating on matches a format like this. Ideally, the subject ought to be about one thing the place the content material for it’s ever-growing (e.g., exercise plans, recipes, e mail templates, and so on.).
Key stats
Estimated natural visitors: 39,100
Backlinks: 1,100
Referring domains: 308
Tofugu is a website about studying Japanese. And its pillar web page is about, effectively, studying Japanese.
Why I like it
That is an unimaginable (and sure, ridiculously good) information to studying Japanese from scratch. It covers each stage you’ll undergo as a whole newbie—from figuring out no Japanese to having intermediate proficiency within the language.
Not like different pillar pages the place data is often scarce and easily hyperlinks out to additional assets, this web page holds nothing again. Beneath every part, there may be nice element about what that part is, why it’s necessary, the way it works, and even an estimated time of how lengthy that stage takes to finish.
One other attention-grabbing facet is how Tofugu has structured its inside hyperlinks as lively CTAs. Quite than “Be taught extra” or “Learn extra,” it’s all about encouraging customers to do a job and finishing that stage.
Takeaway
Two takeaways right here:
- Pillar pages may be ridiculously complete. It relies on the subject you’re concentrating on and the way aggressive it is.
- CTAs may be extra thrilling than merely simply “Learn extra.”
Key stats
Estimated natural visitors: 890
Backlinks: 4,100
Referring domains: 1,100
Zapier permits customers to attach a number of software program merchandise collectively through “zaps.” It’s a 100% distant firm, and its pillar web page is about distant work.
Why I like it
Zapier’s pillar web page is mainly like Wine Folly’s pillar web page. Break a subject into subsections, add a few hyperlinks of textual content, after which add inside hyperlinks to additional assets.
Within the examples above, we’ve seen all types of execution for pillar pages. There are these with customized designs and others which might be crazily complete.
However typically, all a pillar web page wants is an easy design with hyperlinks.
Takeaway
If you have already got a bunch of present content material in your web site, you may create a easy pillar web page like this to prepare your content material in your readers.
Continue to learn
Impressed by these examples and need to create your personal pillar web page? Learn to efficiently achieve this with these two guides:
Any questions or feedback? Let me know on Twitter.
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