80+ Important Social Media Advertising and marketing Statistics for 2022



Social media is in all places and during the last twenty years, it’s turn out to be one of many major advertising channels.

With a strong chunk of the world’s inhabitants on social media, it’s important that what you are promoting has an efficient social media technique that helps you attain your meant viewers.

Right here, we have compiled an inventory of important social media stats to make sure you know the place to focus your advertising efforts in 2022 to get the best ROI.

Download Now: Social Media Trends in 2022 [Free Report]

Social Media Advertising and marketing Report Statistics from HubSpot

In November 2021, the HubSpot Weblog surveyed 300+ social media entrepreneurs to be taught in regards to the methods they use, the codecs they leverage, and the challenges they face.

Listed here are a few of the most fascinating stats we found:

  • 77% of social media entrepreneurs say social media advertising has been considerably to very efficient for his or her firm this yr.
  • What’s extra, 37% of entrepreneurs who stated social media advertising was considerably to very ineffective cited COVID-19, doubtless as a result of fast change in technique.
  • The numer one objective entrepreneurs report having for his or her social media advertising technique is promoting their services or products, following by growing model consciousness.
  • 82% of entrepreneurs say they repurpose content material throughout social media channels.
  • Nearly all of entrepreneurs surveyed say they submit on most social media platforms 4 to 6 instances per week.
  • The platforms with the bottom reported engagement ranges are Twitch, Snapchat, and Clubhouse.
  • Brief-form movies is the highest social media format utilized by 54% of social media entrepreneurs, adopted by stay streaming, stay audio chatrooms, and user-generated content material.
  • 80% of entrepreneurs say humorous content material is the simplest on social media.
  • 68% of entrepreneurs’ corporations work with influencers on social media.
  • The preferred cadence to seek for new social media platforms is as soon as a month, adopted by as soon as per week.
  • 84% of entrepreneurs goal Millennials as a part of their social media technique.
  • The most important problem entrepreneurs face on social media is creating partaking content material, reported by 27% of respondents.
  • 67% of entrepreneurs say they work with micro influencers with 10K-100K followers or subscribers. Conversely, solely 29% say they work with mega influencers with greater than 1 million followers.
  • 64% of entrepreneurs say they spend money on constructing social media communities.
  • 25% of respondents stated they consider humorous content material is best with Gen Z.

social media trends bar graph: when asked which social media platforms do marketers build on, the top 6 answers were Facebook, YouTube, Twitter, Instagram, TikTok, and Linkedin - ranked in descending order

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Channel-Particular Social Media Statistics

Fb Statistics

According to a HubSpot poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2022.

  • Fb has 1.96 billion every day energetic customers as of Q1 2022. (Statista)
  • 98.5% of Fb customers entry the platform on cell units. (Statista)
  • In a 2021 survey performed by the HubSpot Weblog, Fb was ranked #1 in social media funding, highest high quality leads, and ROI for paid advertisements. (HubSpot)
  • Fb advertisements are utilized by 70% of entrepreneurs, and there have been 10 million energetic advertisers on the platform in Q3 2021. (Social Media Examiner , Statista)

Twitter Statistics

  • Twitter has reached 229 million every day energetic customers as of the primary quarter of 2022. (Statista)
  • In a HubSpot Weblog ballot, 79% of entrepreneurs plan to proceed investing in Twitter Areas in 2022. (HubSpot)
  • Hyperlink clicks account for 92% of all consumer interplay with tweets. (HubSpot)
  • The perfect time to submit on Twitter is at 9 AM, and the very best days to submit are Tuesdays and Wednesdays. (Sprout Social)
  • Tweets with hashtags get 100% extra engagement. (Twitter)
  • 99% of entrepreneurs surveyed in a HubSpot Weblog ballot say they plan to proceed to take a position the identical quantity or improve their funding in Twitter. (HubSpot)
  • 93% of Twitter group members are open to manufacturers getting concerned in dialog, reminiscent of offering assist and help. (Twitter)

For extra on Twitter, try Twitter Advertising and marketing: The Final Information.

Instagram Statistics

Statistic: Distribution of Instagram users worldwide as of April 2020, by age and gender | Statista

  • 98% of entrepreneurs say Instagram is essentially the most influential platform for influencer advertising, which is 44% increased than Fb. (Sprout Social)
  • Movies get 21.2% extra interactions in comparison with photos and 18.6% extra interactions in comparison with carousels. (Sprout Social)
  • 61% of social media entrepreneurs surveyed in a HubSpot Weblog ballot say they plan to extend their funding in 2022.
  • 90% of individuals on Instagram observe a enterprise. (Instagram)
  • In a 2021 HubSpot Weblog ballot, 73% of entrepreneurs favor Instagram for influencer advertising. (HubSpot)
  • The perfect instances to submit on Instagram are Wednesday at 11 AM, and Friday between 10-11 AM. Sunday is the worst day for engagement. (Sprout Social)According to a HubSpot poll, 73% of marketers prefer Instagram for influencer marketing.

Try extra Instagram stats right here.

LinkedIn Statistics

  • LinkedIn has greater than 830 million energetic customers in 200 international locations and areas worldwide. (LinkedIn)
  • The preferred day to submit on LinkedIn is on Saturdays and Sundays. (HubSpot)
  • In response to a HubSpot Weblog survey, most entrepreneurs submit on LinkedIn 4 to 6 instances per week. (HubSpot)
  • In terms of B2B show advert spend, LinkedIn makes up the biggest share at 32.2%. (eMarketer)
  • As of January 2022, 59% of LinkedIn customers have been between 25 and 34 years outdated. (Statista)
  • In Q3 2022, LinkedIn income is up 34% in YoY development. (LinkedIn)
  • 87% of entrepreneurs surveyed in a HubSpot Weblog survey stated LinkedIn provided common or excessive ROI. (HubSpot)
  • 82% of B2B markers report discovering the best success on LinkedIn. (LinkedIn Advertising and marketing Options)
  • Over 46% of all social media site visitors to firm web sites comes from LinkedIn. (LinkedIn)
  • 40% of entrepreneurs surveyed in a HubSpot Weblog survey say they plan to extend their funding within the platform in 2022. (HubSpot)
  • The perfect instances to submit on LinkedIn are on Tuesdays from 10 a.m. to midday. The worst days are on weekends – with Saturdays and Sundays providing the bottom engagement ranges.(Sprout Social)

Wish to learn to up your advertising recreation on LinkedIn? This submit walks you thru the ins and outs of utilizing LinkedIn for enterprise.

YouTube Statistics

  • YouTube is the second-largest search engine globally. (Alexa)
  • YouTube generates over 1.7 billion distinctive month-to-month guests. (Hootsuite)
  • 42.5% of entrepreneurs use YouTube for influencer advertising, in response to a 2021 eMarketer report. (eMarketer)
  • 50% of social media entrepreneurs surveyed by the HubSpot Weblog say they plan to extend their funding in YouTube in 2022. Actually, 20% of respondents say they plan to take a position on this platform essentially the most. (HubSpot)
  • The variety of YouTube customers is projected to achieve 2.8 million by 2025. (Statista)
  • In a 2021 HubSpot Weblog ballot, 44% of entrepreneurs plan to leverage YouTube for the primary time in 2022. (HubSpot)

According to a HubSpot poll, 44% of marketers plan to leverage YouTube for the first time in 2022.

  • On cell units alone, YouTube reaches extra adults aged 18 to 24 than any TV community. (YouTube)
  • YouTube accounts for greater than 25% of complete worldwide cell site visitors. (Sandvine)
  • Customers spend essentially the most hours on YouTube than some other social community at 23.7 hours a month. (HootSuite)

TikTok Statistics

Reddit Statistics (65)

  • As of Q3 2021, the Reddit cell app was counting greater than 13 million every day energetic customers worldwide on iOS. (Statista)
  • 50% of entrepreneurs surveyed in a HubSpot Weblog ballot plan to extend their funding in Reddit. (HubSpot)
  • The location receives greater than 50 billion+ month-to-month display views. (Reddit)
  • 23% of entrepreneurs surveyed in a HubSpot Weblog ballot plan to leverage Reddit for the primary time in 2022. (HubSpot)
  • Most Reddit customers within the U.S. are male, however 15% of U.S. adults say they use the platform. (Statista)
  • Solely 2% of social media entrepreneurs surveyed in a HubSpot Weblog plan to spend money on Reddit essentially the most in 2022. (HubSpot)
  • 49% of entrepreneurs surveyed in a HubSpot Weblog ballot purchase paid advertisements on Reddit. (HubSpot)
  • Reddit is an unlikely place for influencer advertising however 38% of entrepreneurs surveyed in a HubSpot Weblog ballot say they work with influencers on the platform. (HubSpot)

Social Media Consulting Providers

Many companies rent exterior social media consulting businesses to handle their voice and repute on-line.

Alternatively, some companies create roles in-house for a social media advisor — that is somebody who’s chargeable for growing model consciousness, responding to customer support complaints throughout social media platforms, and fascinating together with your viewers on-line.

Whether or not you are contemplating hiring an exterior social media consulting service or creating a job in-house, check out these traits that reveal the significance of social media consulting:

Pitching Social Media Consulting Providers

All these stats have given you the information you could work with — now it is time to put your information to make use of and create your individual social media consulting proposal.

In the event you’re a social media advisor and also you’re pitchinga branding, advertising, or promoting marketing campaign to a consumer, it’s important you are in a position to present how you will assist your consumer develop their enterprise.

Listed here are six steps you will must take to make sure your social media consulting proposal or marketing strategy is efficient:

  1. Set clear objectives. Work out precisely the place your organization or consumer needs to go so far as their enterprise and social media numbers. The clearer and extra detailed the imaginative and prescient, the higher. Observe SMART Aim pointers to make sure that you are heading in the right direction.
  2. Perceive your clients. Know your goal demographics as a result of these are the folks you are attempting to achieve and interact. Collect your individual social media statistics and use current knowledge your organization or consumer may have already got to determine who’s interacting with the enterprise and who is likely to be good future prospects to achieve. After you’ve got executed your analysis, you may create helpful character personas that can assist you higher perceive and categorize clients.
  3. Perceive your competitors. These “similar-but-different” corporations are going to be on the market. And, as with most elements of the enterprise world, the higher you understand them, the higher you may know find out how to have a leg up on them. You’ll be able to conduct this analysis on the identical time you are researching your clients, as a result of chances are high they’re interacting with rivals as nicely. As soon as you’ve got gathered the information in your rivals, one of the efficient methods to make use of it’s to determine the place there is likely to be voids of their companies that what you are promoting can fill.
  4. Be acquainted with any current social media presence. In the event you’re employed to run an organization’s social media accounts, it’s important you understand about any earlier social media postings, accounts, and experiments. By understanding what your consumer has already tried, you are higher outfitted to take them the place they should go sooner or later.
  5. Do not forget to drag your knowledge. Earlier than your new applied methods go underway, it is necessary to gather a baseline of the way it was earlier than, so that you’ve one thing to measure towards sooner or later. For instance, for those who take stock of what number of views you are getting on Instagram Tales earlier than the brand new technique is in impact, you may see if the brand new concepts are bettering these numbers or not. It is necessary to maintain a detailed eye on what’s affecting your development (positively or negatively) in order that you understand whenever you’re heading in the right direction or when you could strive one thing new so what you are promoting can continue to grow.
  6. Develop your technique based mostly in your findings. Outline what your content material will probably be, what platforms it will likely be distributed on, and the way it will fluctuate between platforms. Work out smaller particulars at this stage too, like your consumer’s tone and voice on social media (both what it at the moment is or what it ought to be), together with design and elegance parts. At all times be certain you are staying true to your organization or consumer’s model by consulting with current supplies like mission statements, guides, or model books.

Lastly, check out HubSpot’s free Advertising and marketing proposal template (helpful for each PDF & Phrase) to get you began making a complete social media consulting proposal.

Let Information Drive Your Social Media Technique

Social media advertising statistics can present you the state of the enterprise world immediately, the place it is likely to be going, and how one can guarantee what you are promoting is constantly assembly clients the place they need to be met. Use these statistics to your benefit that can assist you perceive what you could do to successfully use social media for what you are promoting immediately.

Editor’s Observe: This weblog submit was initially printed in August 2019, however was up to date for comprehensiveness and freshness.

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