9 Greatest E-mail Companies for Transactional Emails!


With e mail advertising and marketing taking heart stage for all e-commerce companies and with developments in know-how and advertising and marketing methods, merely sending out newsletters isn’t sufficient.

Transactional emails at the moment are changing into an necessary and essential a part of each e-commerce enterprise. In actual fact, it’s among the finest methods to enhance buyer expertise, but one of the vital underrated emails on the market!

That’s why the relevance of utilizing e mail companies for transactional emails or transactional e mail companies is rising day-to-day. So it might be ridiculous to not put money into them.

Now in the event you’re clueless about e mail companies for transactional emails, then fear not, we’ve got received it lined on this weblog!

Right here, we are going to clarify to you what transactional emails are, the advantages of sending them, and likewise give you a listing of a number of the finest e mail companies for transactional emails!

Able to get to learn about transactional e mail companies? Then soar proper in!

What are Transactional Emails?

A marketer attracting leads with help of email marketing

Ever acquired an e mail instantly after you created an account or made a purchase order on-line or just modified your password? These proper there are known as transactional emails!

These emails are normally despatched in response to a selected motion taken by a buyer. They’re triggered by easy actions or interactions, equivalent to inserting an order, creating an account, resetting passwords, and much extra.

Transactional emails give you all the data you want about your interactions or engagements with an organization or a model.

Now in the event you’re questioning whether or not sending out transactional emails affords you any advantages, then we’re right here to inform you that they do!

Scroll down to seek out out the advantages of sending out transactional emails!

Advantages of Sending Out Transactional Emails

Sending out transactional emails primarily goals to determine good communication by offering necessary data. A more in-depth will present that there’s extra to transactional emails than offering data.

What are they? Let’s have a look:

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1. Fosters Buyer Belief

Since transactional emails instantaneously present all the mandatory particulars of a enterprise transaction, your prospects will all the time learn and up to date about all their considerations and queries. This makes them really feel protected, fosters a way of belief, and subsequently helps set up a optimistic relationship between the shopper and the corporate.

2. Will increase Buyer Engagement

Transactional emails include essential details about the shopper’s interplay with an organization or model. On account of this cause, they’ve greater open charges and click-through charges that are thrice greater than non-transactional emails. Which means that most prospects have a tendency to have interaction with transactional emails extra with a view to keep knowledgeable.

3. Enhance Gross sales

Transactional emails usually include images and descriptions of current purchases and embrace advertisements for comparable services or products. This helps nudge the shoppers to buy extra items. Upon being uncovered to newer merchandise and affords, your prospects may find yourself shopping by means of your organization web site once more. This may result in them making extra purchases or not less than creating wishlists for future transactions.

4. Establishes Model Recognition

A website's about us page

While you ship out transaction emails to your prospects, you’re subconsciously serving to them familiarize themselves together with your model and its visible components, like your model brand, model colours, and so on. This may finally assist the shopper change into absolutely aware of your model sufficient to even point out it to different individuals.

Now that you realize the varied advantages of sending a transactional e mail to your prospects, let’s undergo a number of the finest e mail companies that it’s essential to think about whereas sending out transactional emails.

Learn extra: E-mail Autoresponder Instruments Each Enterprise Should Discover!

Checklist of 9 E-mail Companies for Transactional Emails

1. Omnisend

Let’s begin off with Omnisend, an easy-to-use, all-in-one e-commerce advertising and marketing automation platform that provides e mail and SMS advertising and marketing options. It means that you can create emails utilizing its drag-and-drop e mail builder and ready-made e mail templates.

With Omnisend, you may section your prospects based mostly on their procuring conduct and arrange automated emails responses based mostly on occasions, on-line actions, and lead scores. It means that you can drive gross sales by successful again misplaced gross sales with pre-built workflows for transactional emails, cart abandonment, and extra.

Omnisend additionally consists of options equivalent to opt-in administration, bounce dealing with, unsubscribe processing, suppression lists, e mail preview, spam checking, hyperlink validation, and supply monitoring. Moreover, it helps over 80+ integrations and affords 24/7 buyer help.


  • Free plan out there
  • Customary Plan beginning at $16
  • Professional Plan beginning at $59

2. Marketing campaign Monitor

Marketing campaign Monitor is a robust and easy-to-use e mail advertising and marketing software program that means that you can customise and section your lists and ship customized emails to your prospects.

You’ll be able to simply automate your e mail campaigns by merely setting them up and importing your subscriber and buyer data into Marketing campaign Monitor, and it’ll ship pre-designed messages on the applicable time. It additionally permits you to create good transactional emails which you can design, check, and monitor.

With Marketing campaign Monitor’s superior analytics and detailed experiences, you may acquire insights into how effectively your emails are performing in real-time. It additionally means that you can see who opened and shared your emails.

Moreover, Marketing campaign Monitor seamlessly connects to tons of of pre-built apps and integrations


  • Primary plan beginning at $9/month
  • Limitless plan beginning at $29/month
  • Premier plan at $149/month

3. Amazon SES

Right here we’ve got Amazon SES, a cloud-based e mail sending service by Amazon Internet Companies that means that you can ship notifications, advertising and marketing, and transactional emails. You’ll be able to seamlessly combine with different Amazon companies, like Amazon EC2, Amazon SNS, and extra.

Amazon SES is dependable, filled with options, and ensures excessive e mail deliverability. It offers you entry to e mail content material personalization, versatile e mail receiving, e mail exercise monitoring, ISP authentication, a number of e mail sending interfaces, and even a devoted IP handle!

So in case you are a small firm that already makes use of Amazon Internet Companies, then it is likely one of the most cost-effective options for sending out transactional emails.


  • $0 for the primary 62,000 emails every month
  • $0.10 for each 1,000 emails

4. Postmark

Subsequent up on the listing, we’ve got Postmark, an SMTP transactional e mail service constructed by WildBit. It has servers distributed globally that present lightning-fast supply for transactional emails.

Utilizing Postmark’s webhooks and e mail tagging system, no bounce or click on will ever go unnoticed. Its superb monitoring system means that you can monitor what number of emails are opened and the way a lot time is spent on the e-mail you despatched.

Not simply that, Postmark offers entry to high-level reporting and analytics and likewise affords numerous built-in e mail templates that are simple to edit and customise. Moreover, Postmark helps redundant information facilities, geographic load balancing, and IP status administration.


  • Primary plan prices $10/month for 10,000 emails
  • Further emails prices $1.25 per 1000 emails

Learn extra: 11 Greatest E-mail Template Builders For Entrepreneurs!

5. Mailgun

Are you a developer trying to ship, obtain, and observe emails? Then Mailgun is a superb possibility. It’s an all-in-one e mail supply platform that provides you entry to highly effective API and SMTP to ship, obtain, and observe transactional and advertising and marketing emails.

Mailgun affords clever inbound routing and storage that allows you to know precisely the place your emails are ending up. It additionally has different superior options, equivalent to e mail handle validations, inbox placement checks, suppression administration, send-time optimization, and extra.

With Mailgun’s e mail monitoring and analytics, you may observe all of your emails and their deliverability, keep away from spam filters, and maximize the probabilities of reaching inboxes. Moreover, it helps PHP, Python, Ruby, C#, and Java.


  • Flex Plan $0 for 3 months & 5,000 emails
  • Basis Plan at $35/month
  • Development Plan $80/month
  • Scale Plan at $90/month for 100,000 emails
  • Enterprise Companies affords customized pricing

6. Mandrill

If you’re a MailChimp person, then its SMTP transactional e mail service, Mandrill (supplied as a paid add-on), is a superb possibility for sending out customized, focused, data-driven, and automatic transactional emails.

Mandrill is a safe and environment friendly platform with superior monitoring that means that you can monitor open charges, bounce charges, and click on charges for all of your emails. Its integration with MailChimp makes it simple so that you can share contact information out of your e mail campaigns to your transactional emails.

Some further options of Mandrill embrace entry to superior information through a searchable exercise log, cut up testing, automated and customized tagging, webhooks, comparative experiences, templates, customized monitoring domains, automated textual content and HTML conversion, built-in guidelines engine, and much extra!


  • Along with a Mailchimp subscription, you’ll have to pay for Mandrill by buying blocks of 25,000 emails for $25 every.

7. SendGrid

Up subsequent, we’ve got SendGrid, a cloud-based e mail supply service designed by cloud communications platform, Twilio. It helps handle transactional emails whereas following anti-spam laws on the identical time.

With SendGrid, you will get a whole analytics report and real-time suggestions on each e mail you despatched. You’ll be able to even monitor your emails utilizing their recipient engagement information or e mail exercise historical past.

SendGrid ensures safety by means of numerous strategies, equivalent to two-factor authentication, API key permissions, IP entry administration, teammate permissions, and extra.

What’s extra? SendGrid affords a cell app and likewise extends help by means of video tutorials, on-line neighborhood, and documentation.


  • Free plan out there
  • Necessities Plan at $9.95/month
  • Professional Plan at $79.95/month
  • Premier Plan for customized pricing

8. Mailjet

Mailjet is a strong cloud-based all-in-one e mail platform that provides transactional and advertising and marketing e mail options, equivalent to creating, managing, and optimizing emails.

With Mailjet’s drag-and-drop e mail editor and templating language, you may personalize e mail templates and ship out customizable and dependable transactional emails. This lets you work on e mail designing as a crew.

If you wish to monitor your e mail’s efficiency, Mailjet means that you can do it with its real-time sending statistics, monitoring alerts, and bounce block monitoring.

Along with a deliverability help crew and devoted IPs, Mailjet additionally affords e mail advertising and marketing companies and transactional SMS messaging


  • Free plan out there
  • Primary Plan at $9.25/month
  • Premium Plan plan $20.95/month
  • Enterprise Plan at a personalized provide

9. Sendinblue

Sendinblue is a cloud-based all-in-one digital advertising and marketing answer that makes a speciality of e mail advertising and marketing. It’s an efficient and reasonably priced possibility with a number of built-in options for transactional e mail, segmentation, CRM, A/B testing, and extra.

Sendinblue means that you can select the setup possibility from numerous choices equivalent to API, SMTP, Relay, eCommerce plugins, or advertising and marketing automation so to ship your transactional emails any method that you really want. It additionally ensures fast supply of emails and affords entry to real-time engagement and deliverability statistics.

What’s extra? It has a drag-and-drop editor and a big selection of design templates!


  • Free plan out there
  • Lite Plan at $25/month
  • Important Plan at $39/month
  • Premium Plan between $66/month and $173/month


In the case of sending out transactional emails, that you must guarantee that your e mail companies are top-notch.

Which means that it ought to have excessive deliverability charges, correct monitoring, glorious e mail customizations and personalization, simple integrations, and most significantly, affordable pricing. However you additionally want to consider the present or predicted buyer base, and what number of emails you’ll be sending out day by day.

And we hope that we’ve got supplied you with a listing that can assist you select the one that matches your wants and allows you to create efficient emails that can enhance your gross sales and likewise make your prospects blissful!


Additional reads:

7 Kinds of Emails You Should Ship to Your Clients!

9 Greatest E-mail Cleaners in 2022 (Paid & Free)

11 E-mail Verification Instruments to Examine Out in 2021

Ellink.io: Create more content in less time

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