TikTok is quick turning into a well-liked eCommerce advert alternative, and we’ve acquired the TikTok advert examples to show it.
With over a billion month-to-month energetic customers and three billion downloads, TikTok surpassed Twitter, Telegram, Reddit, Pinterest, and Snapchat in month-to-month energetic customers in 2021 and continues to be rising shortly.
And with growing attain and recognition, comes rising promoting curiosity.
Due to this fact, relating to constructing a strong advertising and marketing technique for eCommerce retailers, there isn’t any doubt critical eCommerce manufacturers must be including TikTok advertisements for eCommerce to their advertising and marketing portfolios.
The key to capitalizing on TikTok’s distinctive viewers engagement is to match the proper model or product to the proper format to drive the very best ROAS.
On this submit, we’ll present you prime retailers who’ve completed simply that throughout a wide range of TikTok advert codecs. We’ll cowl the next:
- TopView and In-Feed TikTok advert examples
- DSA TikTok advert examples
- Branded Hashtag Problem TikTok advert examples
- TikTok Model Takeover advert examples
1. K18 Makes use of In-Feed TikTok Advertisements to Enhance Model Consciousness and Achieve 20K+ Followers
K18 is an internet biotech haircare model that was based in 2019. In search of a approach to develop model and product consciousness shortly, they turned to TikTok. Their aim was to develop their natural followers and improve views, monitoring three key engagement metrics:
- Hashtag views
- Follower progress
- Video views
They used TikTok’s Attain and Frequency TikTok advert shopping for methodology and partnered with TikTok creators like Heidi D’Amelio and Mikayla Nogueira, and launched tutorial-style movies.
And the outcomes?
In accordance with TikTok, inside a month of launching their TikTok marketing campaign, K18 noticed a 70% improve in day by day common gross sales. Moreover, they noticed:
- A rise in followers from 2,000 to twenty,000
- 27 million video views
- 73 million views for the #K18Hair hashtag
Important Takeaway: By combining the facility of TikTok influencer advertising and marketing with strategic paid promoting, K18 gained a number of model consciousness in a brief period of time. You could find out extra about TikTok’s Inventive Market right here.
Smyth Jewelers is a hundred-year-old model that turned to TikTok to succeed in new, youthful prospects. They grew their natural presence on the social media platform to virtually 19k followers however needed to spice up consciousness for his or her wedding ceremony and engagement rings on TikTok.
Leveraging their very own content material, they ran In-Feed visitors campaigns to succeed in and drive new viewers to their TikTok profile, bidding simply $40/day in funds.
With this marketing campaign, Smyth Jewelers used geo-targeting TikTok advert choices to succeed in related audiences in Maryland and DC whereas personalizing their video sequence as a lot as potential to encourage viewers engagement.
And the outcomes?
In accordance with TikTok, their TikTok visitors marketing campaign reached just below 800,000 views which value on common simply:
- 2 cents per like
- 35 cents per CPM
General for this marketing campaign, Smyth Jewelers discovered that their TikTok advertisements drove outcomes at 1/10 of the price of different social media advertising and marketing platforms.
Important Takeaway: Inventive, distinctive movies go a good distance when driving person engagement on TikTok. When a model creates significant conversations with engaged customers like Smyth Jewelers did, they will drive product gross sales long-term – high-end merchandise like engagement rings included!
The Farmer’s Canine is an internet pet food subscription service providing personalised, freshly made pet meals to pet homeowners. Seeking to attain and convert extra potential prospects, they turned to TikTok advertisements to focus on adults aged 25 and older within the US.
Collaborating with creators, The Farmer’s Canine pushed their core message: Probably the most handy canine proprietor’s alternative for wholesome dwelling. Then, utilizing In-Feed TikTok Spark Advertisements to succeed in customers who had been keen on pets, they tweaked their marketing campaign audiences and creatives to decrease CPAs at scale.
And the outcomes?
In accordance with TikTok, The Farmer’s Canine spends $100,000 per thirty days on TikTok promoting funds alone, and the platform now accounts for many of its newly acquired prospects. For this marketing campaign alone, they noticed:
- 33 million video views
- 62% discount CPAs
- 5% improve in conversion price
all in simply two months.
Important Takeaway: There isn’t any doubt that curiosity concentrating on is a must have for eCommerce manufacturers seeking to increase their market and attain. Nevertheless, it’s The Farmer’s Canine’s tweaking, optimization, and marketing campaign administration that ensures their TikTok marketing campaign success. To duplicate this, you may both do that manually or use StoreYa’s full PPC administration service.
4. James Allen Harness TikTok Advertisements to Drive Electronic mail E-newsletter Signal-Ups at 78% Decrease CPA
At all times aiming to maintain on the entrance foot of latest shopper channels, they determined to check TikTok advertisements as a approach to feed new customers to conversion flows on their retailer, together with publication signups for electronic mail advertising and marketing, onsite promotions, and add to cart.
Launching a prospecting TikTok marketing campaign, they began with upper-funnel occasion optimization, which allowed them to optimize (with the assistance of TikTok’s algorithm) their major occasion CPA aim.
Moreover, James Allen used common public sale campaigns and Spark Advertisements to push marketing campaign efficiency. In addition they incentivized TikTok customers by together with a novel coupon code.
And the outcomes?
In accordance with TikTok, James Allen’s TikTok marketing campaign resulted in additional than 12 million views, 175K likes, and hundreds of shares. As regards to their add-to-cart goal, they noticed:
- 45% decrease non-bounce CPA
- 12% decrease CPA in comparison with different social media promoting platforms
- 3,500 new publication sign-ups, with a 78% decrease CPA
Important Takeaway: James Allen managed to navigate this newer eCommerce advertising and marketing channel like a professional. They first pushed new customers to decrease funnel conversions comparable to electronic mail advertising and marketing sign-up flows, after which to larger funnels.
As we highlighted in our eCommerce information to TikTok Advertisements, Dynamic Showcase TikTok advertisements (DSAs) are among the many latest varieties of campaigns accessible to retailers. Though new, they’re already proving profitable, with attire model Aerie seeing a 3.5X enchancment in ROAS with this marketing campaign kind of their piloting plan.
After utilizing a mix of Branded Hashtags (#AerieReal) which inspired customers to embrace their genuine selves and In-Feed TikTok advertisements, Aerie needed to increase to the platform’s newer eCommerce options.
Capitalizing on their engaged viewers, they used DSAs to drive conversions via personalised advert concentrating on to advertise their giant product stock and ship a extra personalised advert expertise, aiming to maintain CPA below $50.
And the outcomes?
In accordance with TikTok, Aerie’s preliminary DSA Alpha marketing campaign noticed 27% much less in CPA targets. Then, when transferring to the Customized DSA TikTok template, they noticed a 78% extra environment friendly value per buy than their aim. Moreover, they noticed:
- A rise in ROAS from 2.24 to 7.78
- 2.93% conversion price improve with customized DSAs
Important Takeaway: Whatever the social media promoting platform, dynamic advertisements are extremely highly effective in each making a extra personalised advert expertise for potential prospects and with the ability to automate your PPC advertising and marketing, each of which resulted in improved ROAS. To see this technique in apply on different advertising and marketing channels, go to these 4 eCommerce advert guides:
Clearly is a Canadian on-line eyewear retailer with a well-liked giveback program that has donated 570k pairs of glasses so far. Promoting contact lenses, prescription glasses, and sun shades on-line, they turned to TikTok to drive extra model consciousness and consideration with a beforehand untapped demographic.
One such marketing campaign has had resounding success, producing over 20 million views.
The #ClearlyTransform Branded Hashtag Problem inspired TikTok customers to indicate off their greatest appears with their favourite pair of glasses, and it acquired a LOT of engagement. Nevertheless, what they did behind the scenes in assist of this marketing campaign and to drive ROAS holds the actual secret to their success.
- Permitting TikTok customers artistic license with the problem, fairly than specializing in branding
- Investing in a wide range of branded options and advert merchandise
- Creating and leveraging customized music that has catchy, viral enchantment to push general engagement
- Partnering with 5 high-profile TikTok creators
And the ends in numbers?
In accordance with TikTok, this branded TikTok advert instance was capable of generate over 20 million video views whereas reaching 116 million distinctive customers globally in simply six days. Moreover, over the six days of the marketing campaign, they noticed:
- 241,000 video submissions and 32.7 million engagements
- A rise of 12,000 model followers
- An advert recall improve of 13%
Important Takeaway: Clearly had been capable of steadiness model placement with authenticity and UGC not solely to satisfy however exceed their general model consciousness goal. Moreover, their funding into marketing campaign audio and visible helped them not solely seize consideration however get new customers to actively have interaction.
7. Amazon SG Leverages the Pleasure of Unboxing with Branded Hashtag and Branded Impact TikTok Campaigns to Enhance Engagement
To drive consciousness of Amazon Prime Day in Singapore, Amazon SG used TikTok to leverage the unboxing expertise to create a viral on-line marketing campaign.
Creating the #UnboxAmazonPrimeSG marketing campaign, Amazon SG impressed TikTok customers to share their reactions when unboxing their Amazon package deal whereas providing potential prospects an opportunity to win a S$50 Amazon.sg present card.
To kick off the problem, Amazon SG moreover harnessed the facility of TikTok Branded Results, TopView, and In-Feed Advertisements, and labored with some TikTok creators to drive consciousness of the marketing campaign.
And the ends in numbers? In accordance with TikTok, Amazon SG’s Branded Hashtag marketing campaign:
- Reached greater than 900k TikTok customers
- Generated over 3.6 million distinctive video views
- Resulted in 9.1k UGC movies being created
Important Takeaway: By tapping into the unboxing expertise and providing prize incentives, Amazon SG was capable of drive consciousness to their native market. Moreover, by utilizing Branded Results and TopView to spice up their Branded Hashtag Problem, they exceeded their marketing campaign expectations.
eCommerce market large eBay is a family platform for sourcing fashionable and uncommon sneakers. Nevertheless, they needed to construct extra consciousness to youthful audiences, positioning themselves because the go-to for kicks.
Commissioning a customized track, this marketing campaign inspired TikTok customers to lace up of their favourite kicks and present them off with distinctive dance strikes.
Whereas utilizing Branded Hashtag Problem TikTok advert marketing campaign, #LaceEmUp, to have fun the hyperlink between sneaker tradition, music, and dance, in addition they partnered with prime TikTok creators, and used In-Feed Advertisements to amplify attain.
And the outcomes?
In accordance with TikTok, over 700k TikTok customers joined within the marketing campaign to create their very own TikToks. Moreover, they noticed:
- 5.2% larger engagement than their benchmark
- 1 billion+ TikTok video views
- A dramatic improve in younger followers speaking about their sneaker market
Important Takeaway: When completed proper, TikTok is a strong device to increase into youthful audiences. Nevertheless, it’s essential to level out that TikTok’s person age is getting a lot broader. In accordance with Statista, 20% of TikTok customers within the US are between the ages of 40–49 by the tip of 2021.
To advertise their Fall Denim Match assortment, Guess needed to make use of TikTok to drive consciousness in the course of the back-to-school procuring season. Concentrating on millennials and Gen Z shoppers, they launched the #InMyDenim Hashtag Problem and posted numerous official movies accompanied by Bebe Rexh’s “I’m a Mess.”
However it’s their Model Takeovers that had been genius. They launched 4 influencer-performed movies to demo their idea, they usually went viral in simply six days.
And the outcomes?
In accordance with TikTok, the #InMyDenim marketing campaign and Model Takeovers generated 10.5 million views. Moreover, they noticed:
- 14.3% engagement price
- An extra 12k followers
- 16.5% CTRs for his or her Model Takeovers
Important Takeaway: There isn’t any doubt that influencer advertising and marketing might be extremely efficient for retailers. The trick is discovering and investing in the proper influencers on your particular model. You want influencers that talk on to your required target market. In search of the proper influencers? Go to our Easy methods to Discover the Finest Influencers for Your eCommerce Model information.
Remaining Ideas: The Largest Lesson from These Prime TikTok Advert Examples
There you’ve it; 9+ TikTok advert examples eCommerce entrepreneurs can study from to spice up their very own outcomes.
There isn’t any doubt that TikTok is quick turning into a number one social media platform, and their eCommerce-specific options are increasing shortly.
The trick to the success of those campaigns lies in a single key factor: the authenticity of the platform.
Every of those campaigns tapped into the essence of TikTok’s platform and customers, working with it to drive engagement, fairly than in opposition to it – one thing that, sadly, a number of manufacturers do with social media advertising and marketing.
They did this by harnessing the facility of UGC and influencers, in addition to customized content material.
New to TikTok advertisements solely? Let’s shortly assessment how TikTok’s advert supervisor works to make sure you’re arrange for fulfillment.
Newbie Tip: Easy methods to Begin Promoting on TikTok in 6 Steps
- Select TikTok Marketing campaign Aims: First, retailers choose whether or not they need to drive visitors to their shops, improve app installs, elevate consciousness, or appeal to new leads.
- Choose your viewers: Subsequent, entrepreneurs select between “Customized Audiences” and “Lookalike Audiences” to search out customers just like their current consumers.
- Set TikTok Advert Budgets: As soon as the viewers is about, TikTok advertisers choose both a lifetime or day by day advert funds.
- Create Advertisements: Subsequent, TikTok PPC managers add movies or photos, or create a brand new video utilizing TikTok’s intuitive video creation device.
- Go Stay: As soon as revealed, TikTok Advertisements Supervisor’s good public sale system will take over, guaranteeing the proper advert is proven to the proper TikTok person.
- Optimize: Final however not least, entrepreneurs must be making the most of TikTok Advertisements Supervisor’s advert efficiency, effectiveness, and real-life affect metrics to tweak and optimize campaigns to peak ROAS efficiency.
Alternatively, attain out to our eCommerce PPC staff to rearrange a demo of our Enterprise plan, which features a sturdy TikTok advert technique, together with automated Google and Fb advertisements.
Nicole is a content material author at StoreYa with over sixteen years expertise and aptitude for storytelling. She runs on a wholesome dose of caffeine and enthusiasm. When she’s not researching the following content material pattern or creating informative small enterprise content material, she’s an avid beachgoer, espresso store junkie and hangs out on LinkedIn.
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