A Information to CRM Dashboards (w/ examples)


CRM dashboards present a centralized view of your small business’s knowledge, gross sales, and key efficiency indicators. Your buyer relationship administration (CRM) resolution comprises a wealth of important knowledge in your prospects, leads, in-progress offers, advertising and marketing campaigns, and extra. 

Nevertheless it’s not sufficient simply to retailer that data. 

You want to have the ability to entry it shortly and use it to make higher choices. 

That’s the place CRM dashboards are available. 

CRM dashboards offer you insights into your prospects, gross sales,  advertising and marketing actions, and progress towards objectives. 

This text introduces CRM dashboards, explains why you want them, and reveals you methods to create dashboards that profit your small business. 

What’s a CRM dashboard? 

CRM dashboards offer you fast entry to real-time details about your gross sales actions and efficiency. Dashboards are a characteristic of most fashionable CRM techniques. The most effective ones supply all kinds of easy-to-understand graphs and charts. 

Who makes use of CRM dashboards?

Staff members throughout the corporate can profit from intuitive visualizations of key knowledge. Some dashboards, like process lists, are made for people. Others, like marketing campaign efficiency experiences, are shared by complete groups. 

The teams that discover essentially the most worth in CRM dashboards embrace gross sales, advertising and marketing, help, and the C-suite. 

Gross sales 

CRM dashboards assist the gross sales group monitor their pipeline and prioritize an important offers and alternatives. Dashboards can be utilized to show deal statuses, gross sales forecasts, particular person gross sales rep efficiency, and extra. 


Advertising CRM dashboards monitor key metrics from the scale of your contact record to the efficiency of your most up-to-date advertising and marketing emails. 

Buyer help

Buyer help can use dashboards to get perception into the ticketing workflow, together with the typical ticket response time and what number of tickets are at present within the pipeline. 

The client help group can even view advertising and marketing marketing campaign dashboards to get a way of what makes prospects joyful as a way to enhance buyer expertise.


Enterprise leaders don’t need to deep dive into each deal or advertising and marketing marketing campaign — they need to shortly perceive what’s going effectively and what wants fixing. They need gross sales forecasts, income projections, and different massive image experiences.

Dashboards are the right instrument to present executives a broad overview of the group’s efficiency. 

Advantages of CRM dashboards 

When companies select to spend money on a CRM, they’re normally desirous about automating mundane duties or managing contacts and leads

CRM dashboards and experiences are only a bonus. 

However dashboards have the potential to remodel your processes, decision-making, and communication. Let’s have a look at a number of of the important thing advantages.

1. Perception into your gross sales pipeline

CRM dashboards supply a broad view of your entire gross sales pipeline. For instance, you’ll be able to see what number of offers are in every stage of the pipeline and what the typical worth of these offers is. Or have a look at offers by gross sales rep or by business. 

Having a centralized hub for pipeline knowledge helps salespeople prioritize leads and give attention to the offers they’ll shut.

Example of custom sales pipeline
Gross sales Pipeline

2. Actual-time updates

Not like these spreadsheets you share on the month-to-month assembly, CRM dashboards replace in real-time. Gaining access to the most recent data helps you are taking motion shortly and make higher strategic choices. 

3. Simplified data sharing

Dashboards enable each stakeholder to entry the identical up-to-date data. 

Nothing will get misplaced in electronic mail. Nobody has final week’s model of the information. Everybody can see the identical dashboard from any system in any location. 

A beauty of dashboards is that they maintain groups on the identical web page. For instance, when advertising and marketing and gross sales share dashboards, it improves the movement of the pipeline. 

Say you have got a dashboard widget exhibiting deal standing by business — advertising and marketing can establish which industries are offering high-quality leads and focus their lead era efforts there. 

Options of CRM dashboard

Dashboards are a element of most CRMs, however some are higher than others. Listed below are some options you need to search for in CRM dashboards. 


Your groups ought to be capable of see the knowledge that’s priceless and actionable to them — nothing extra and nothing much less. 

Customizable CRM dashboards allow you to entry real-time knowledge that displays your small business, your processes, and your pipeline. You’ll be able to focus in your prime objectives and by no means waste time digging by knowledge that isn’t related to your group. 

Intuitive interface

Your CRM will likely be utilized by group members from quite a lot of departments with a variety of expertise — accessing and decoding CRM dashboards shouldn’t require any experience. Any person ought to be capable of simply discover, perceive, and export knowledge from the dashboards. 

Person permissions

A superb CRM will allow you to grant completely different ranges of entry to customers in numerous roles. Some individuals might solely want permission to view a dashboard, whereas others needs to be allowed to edit it. 

The way to create CRM dashboards 

For classy dashboards that streamline reporting and help decision-making, simply comply with these steps. 

Step 1. Select the proper CRM

All of it begins with the proper CRM software program. 

Earlier than you consider options, have an thought of which metrics will likely be most vital to your CRM reporting. That approach, you’ll be able to affirm that the CRM can generate the dashboards you want. 

After all, dashboards aren’t the one performance to search for in a gross sales CRM. Look to mix your intuitive visible shows with options like: 

Step 2. Outline your objectives

The most effective CRM dashboards can show experiences on virtually any metric. However there’s such a factor as an excessive amount of knowledge. 

Your dashboards are imagined to be a fast snapshot of vital data, not a messy jumble of graphs and charts that group members should waste time digging by. 

Slender down the objectives of every group to a number of key metrics. You’ll be able to all the time change this later (see step 5), however it’s greatest to begin with essentially the most significant experiences and go from there. 

Metrics to include on a sales dashboard
Gross sales Dashboard Knowledge

Step 3. Think about your gross sales course of

Each enterprise has a novel gross sales pipeline and course of. Your personalized dashboards ought to replicate yours.

For instance, when you promote to a number of personas with distinct buyer journeys, you may want separate dashboard shows for every one. Otherwise you would possibly need to break down your gross sales efficiency by the product groupings you employ at your organization. 

Step 4. Construct your CRM dashboard

In steps two and three you gathered details about your KPIs and your distinctive gross sales course of. You must now have a transparent thought about what to incorporate in your CRM dashboard. 

Some CRMs supply templates to simplify the method of making your dashboards. See if any pre-created dashboards meet your wants as they’re or with minimal edits. 

Your dashboard creation choices will rely in your CRM, however you’ll in all probability should make some choices about how your knowledge will likely be displayed. 

In case you’re displaying the variety of new offers, will you present the every day, weekly, or month-to-month worth?  Will your gross sales rep efficiency dashboard be a desk or bar graph?

In case you’re utilizing ActiveCampaign, comply with these directions to create customized CRM dashboards. 

Step 5. Keep up-to-date

Your gross sales and advertising and marketing objectives change commonly, and so ought to your CRM dashboards. Decide how typically you’re going to evaluation the dashboards. 

Whenever you do your evaluation, discuss to members of every group that makes use of the CRM. Discover out if there’s any data they should do their jobs higher. And ask in the event that they discover the present data helpful — don’t depart ineffective widgets on the dashboard. 

Are any group members nonetheless compiling knowledge manually? CRM reporting might streamline the method. 

CRM dashboard examples 

On the lookout for some CRM dashboard inspiration? These are a number of of the actual dashboard experiences that ActiveCampaign affords. 

Deal Proprietor Overview report

The Deal Proprietor Overview report permits you to view the efficiency of your gross sales group over time. By default, this dashboard reveals the overall variety of offers that had been created, gained, and misplaced throughout all pipelines. It’s also possible to apply filters to see particular pipelines, deal statuses, and extra. 

ActiveCampaign sales deal overview dashboard
Gross sales Deal Overview Report

Deal Forecast report

The Deal Forecast report reveals you your pipeline standing and supplies enterprise forecasts on a every day, weekly, or month-to-month cycle. It additionally permits you to see your historic forecast accuracy. 

ActiveCampaign sales deal overview dashboard
Gross sales Offers Forecast Report

Automation Overview report

The Automation Overview report reveals a listing of all of the automations you have got in place, together with the variety of campaigns every one comprises and the variety of contacts who entered it. In case you’re utilizing lots of automations, you’ll be able to filter by label to search out the one you need. 

 ActiveCampaign sales deals automated forecasts
Gross sales Offers Automated Forecasts

Gross sales Efficiency report

The Gross sales Efficiency report supplies a view of gross sales efficiency metrics like complete deal worth, complete variety of offers, and common deal worth. Visible bar graphs present offers sorted by stage and by gross sales rep. 

ActiveCampaign sales performance dashboard
Gross sales Efficiency Report

E-mail Marketing campaign Efficiency report

The Marketing campaign Efficiency report permits you to see knowledge on all advertising and marketing electronic mail campaigns despatched out of your account. You’ll be able to view metrics just like the variety of sends, opens, clicks, unsubscribes, and bounces.

In case you’re conducting break up assessments in your campaigns, this dashboard will present you the take a look at knowledge. 

ActiveCampaign email campaign report
E-mail Marketing campaign Report

Chat Dialog report

The Chat Dialog report shows efficiency metrics of all interactions occurring by Conversations. You’ll be able to see the originating URL of conversations, the variety of contacts acquired, the typical response instances, and essentially the most generally used system sorts. 

ActiveCampaign chat conversation dashboard
Chat Dialog Report

Actual-world purposes of CRM dashboards 

Massive and small companies alike profit from CRM dashboards. The businesses beneath are simply two use instances of ActiveCampaign CRM dashboards in the actual world. 


McCrindle is an Australian-based social analysis, demographics, and knowledge analytics company. As McCrindle grew, so did the challenges round lead era and nurturing. It was onerous to know what number of incoming leads they’d and what the client journey seemed like for every persona. 

ActiveCampaign CRM modified that. 

McCrindle now has customized dashboard experiences that give the group visibility into your entire gross sales cycle. They’ll break down their knowledge by pipeline, product, product household, or persona, giving them better perception into the client journey. 

Real world example of crm dashboard from McCrindle
Actual-World CRM Dashboard Instance

Your Remedy Supply

Your Remedy Supply supplies on-line assets for bodily therapists, occupational therapists, educators, and oldsters. 

At first, Your Remedy Supply founder Margaret wrote blogs and despatched out emails with restricted analytics, however because the enterprise grew, she wanted deeper insights into her campaigns. 

Margaret says, “With the advertising and marketing dashboard in ActiveCampaign, the information is correct in entrance of me. I can see precisely how a lot I’m incomes from every electronic mail and automation. It drives your motivation like no different to see that direct relationship between how a lot effort you spend money on your electronic mail advertising and marketing after which the return on time and funding.”     


CRM dashboards can provide you higher perception into your efficiency, enhance decision-making, and make it easier to forecast future gross sales. 

Able to get began with customizable, real-time CRM dashboards? Strive ActiveCampaign free for 14 days. 


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