A Yr in Evaluation – 2021

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As we draw 2021 to an in depth and put together to usher in 2022, I wish to replicate on the alternatives, challenges, learnings, and development that group Hippo Video had over this previous 12 months. 

The final two years have been powerful for many people. We have been confined to our lounge or examine for a lot too lengthy. Nonetheless, the financial system is recovering, and issues have began to lookup ever for the reason that rollout of the vaccines. However the struggle remains to be on. We should always not let our guard down, particularly with a brand new pressure like Omicron. Most significantly, we have now to seek out methods to maintain the enterprise shifting ahead. 

Ever since there have been restrictions on in-person interactions, individuals began in search of different types of communication. Movies that have been already common grew extra fascinating after the pandemic. The lockdown accelerated the expansion of movies. It has led to the numerous adoption of asynchronous video communication. 

That stated, at Hippo Video, we had one hell of an adventurous journey tackling challenges and diving into new alternatives. I wish to take you thru our journey by means of 2021- Prepared?!

Challenges and Options 

Movies that join 

As a video-first firm, we knew our audience needed to maintain their enterprise going within the absence of social interplay. It was significantly relevant to gross sales groups. Gross sales is on the coronary heart of any enterprise, and constructing relationships with prospects can not occur until they meet and speak to prospects and clients. 

The problem we confronted was to persuade enterprises that Hippo Video may also help construct and nurture belief and confidence amongst prospects. We put a whole lot of thought into embodying the non-public connection whereas sending async movies. 

The answer – we amplified the personalization facet of our movies. 

We made a number of parts of gross sales pages customizable, included fields inside movies that customers can personalize. We offered merge fields, supplied flexibility so as to add model parts, and completely white label the platform to make sure that prospects don’t really feel the load of the lacking human connection. It helped us get throughout to our purchasers in a significant approach. 

Simplified Video Creation 

Whereas movies have been hailed on their half to make communication partaking and easy, the million-dollar query was what number of groups have been prepared to start out making movies straight away? 

We needed to deal with two totally different points right here –

  1. Movies have been timing-consuming to create 

 2. Movies concerned the speaker speaking in entrance of the digicam for a substantial period of time with out hesitation. 

Time for a brainstorming session once more, and we got here up with a sensible and usable resolution to mitigate this drawback. 

We developed a template-builder that helped groups sew up a sequence of clips or photos collectively into one video. It eradicated the necessity to re-create new movies from scratch each time. 

It saved a ton of time for group leaders and group members. It decreased digicam shyness considerably because it concerned personalizing the movies by recording a few minutes of introduction, not like talking by means of the entire video. 

It offered the pliability to trim and sew areas that may be re-used, making video creation tremendous straightforward. 

What did we do that 12 months?

We did what we do finest and helped our customers create many movies! 😀

  • No. of movies our customers have created this 12 months: 6,159,141
  • No. of customers thus far: 153,167

We put collectively some nice options for our product, and so they proved tremendous useful in enhancing the video expertise for all our customers.

We had a few hospitality and e-commerce giants to our clientele (amongst 1176 others)!

We added  –

Single Signal-On (SSO) for Internet and Cell Apps – Check in simply as soon as utilizing the area credentials registered together with your id supplier. 

Function-Primarily based Entry Controls (RBAC) let customers management how the group makes use of Hippo Video. Assigning permissions primarily based on consumer profiles turned easier. 

Launched the MAC and Home windows Desktop App that allows you to file movies and customized display sizes from anyplace – MacOS, Home windows, iOS, and Android – by means of the native desktop app. 

Customizable Digital Background that lets customers set any picture/video/screenshot as background for his or her movies. It was an effort to enhance model recall and improve personalization. 

We added extra integrations with common gross sales engagement instruments akin to Salesloft, Klenty, Salesforce Superior, and plenty of extra.

Highlights of 2021 

Hippo Video was named ‘Chief’ by G2 in 4 classes for the summer time, Fall, and Winter 2021 report and even chosen as considered one of G2’s Greatest Indian Software program Sellers listing for 2021!

We’re proud to announce that we are actually ISO 270001:13 licensed. ISO 27001 is the worldwide customary that’s acknowledged globally for managing dangers to the safety of data. Certification to ISO 27001 permits us to show to our purchasers and different stakeholders that we’re managing the safety of our purchasers’ info. ISO 27001:2013 gives a set of standardized necessities for an Info Safety Administration System (ISMS). 

Alongside, we had two good minds be part of us on our advisory board – Mr. Sidharth Malik, CEO of Intelligent Prime, Former CRO at Freshworks, and Guillaume Cabane, Co-Founder and VP @Hypergrowth. They’ve guided us with their enterprise acumen all year long and can proceed to assist the enterprise transfer ahead. 

We partnered with Vengreso – the world’s largest digital gross sales coaching & know-how group that harnesses the ability of video promoting to assist B2B gross sales groups exponentially have interaction higher with purchasers, create extra conversations with prospects. 

Occasions Galore 

We have been a part of two necessary nice occasions this 12 months!

The AA-ISP –  The AA-ISP is a world group devoted solely to advancing the career of Digital Gross sales. What is best than a digital occasion doubling up as a stage to showcase the ability of video communication in a digital world? We have been delighted to see 1000’s of enthusiastic gross sales professionals worldwide be part of the occasion. 

Learn extra about it right here

We participated in an occasion referred to as – Flip the Script (NA Tour). 5 days in 5 iconic music venues, three intense pitch-offs, and heaps of networking – we certain hit all the proper chords at this unconventional gross sales coaching roadshow – the proof is our successful group on the pitch-off 👇 amidst rousing cheers from the viewers!

Ending with a candy notice 

How may we overlook the custom? 

Like all the time, we have now our stack of fantastically achieved Christmas and New Yr greeting templates obtainable for everybody to ship video needs to your close to and pricey ones. 

Try our templates right here. It’s free! 

Needs for the New Yr in a brand new approach

Don’t overlook to subscribe to our product publication for those who’d prefer to find out about our launches and new happenings at Hippo Video. 

See you on the opposite facet! 

Wishing you all a really completely satisfied new 12 months, 2022!

Co-Founder and CEO at Hippo Video, the video expertise platform for companies

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