An At all times Up-to-Date Useful resource for NetLine Marketing campaign Specs, Codecs, and Extra



Maintaining your content material up-to-date is difficult. The very last thing you need is to must chase down quite a few specs scattered throughout the net on your newest NetLine marketing campaign efforts. 

To simplify your life, in addition to to maintain all the things straight for our personal functions, we’ve put collectively an all the time up-to-date assortment of specs on your NetLine campaigns.

Right here’s what you should preserve your NetLine campaigns organized.

Every part You Must Completely Match Your NetLine Marketing campaign

On the core, a primary time (and even seasoned) buyer actually wants to contemplate three issues when launching a marketing campaign: 

  • Your content material
  • Your filters
  • And the way you need to obtain/act upon your leads

No matter your business, objectives, or finances, every marketing campaign begins with the identical factor: Your individual content material. 

Right here’s what you should keep in mind if you’re creating or augmenting your marketing campaign.

Including and/or Modifying a Content material Supply

B2B Entrepreneurs, Publishers, and Companies are ready to make use of NetLine to amplify their content material for a wide range of use circumstances. With the data under, you’ll be capable of put together and launch in document time.

Supported File Varieties

NetLine’s platform helps a variety of content material codecs, together with a few of the commonest information shared throughout the net.

  • .pdf
  • .mp3
  • .mp4
  • .pptx
  • .xlsx
  • .zip

You too can use web-based hyperlinks so as to add to your Content material Library or choose Different Codecs to make use of dwell or on-demand content material.

Bonus Data!

What’s the Largest File Measurement NetLine Can Help?

Naturally, this can be a fairly necessary merchandise to concentrate on. No matter file format, NetLine’s platform can assist a most file measurement of 40MB.

Describing Your Content material

Ensuring that your content material has a compelling title and summary provide the finest probability to articulate what your supplies focus on and why they’re related to your audience. 

Listed below are some items to bear in mind when naming and describing your content material.


As a rule of thumb, NetLine recommends titles containing 80 characters or much less. Right here’s what you’re going to need your titles to include:

  • Create an enticing title that includes necessary key phrases talking to your audience. 
  • Add a yr or month reference inside your title to ascertain timeliness. 
    • Instance: “2021 Content material Consumption and Demand Report for B2B Entrepreneurs”.


One other rule of thumb right here; we suggest that your summary has between 700 to 1,200 characters. Nothing extra, nothing much less.

  • Create an easy-to-digest abstract of your content material citing why the prospect will profit from studying the content material. Embody a bulleted record of matters, stats, or different prime insights from the content material.

NetLine Cowl Pictures

From the time we had been kids, we had been taught by no means to guage a ebook by its cowl. Effectively, everyone knows that, for higher or worse, that is one thing that 100% occurs. 

In relation to giving your content material a correct “face”, it’s important to not solely have one thing that’s related, it additionally must be compelling. Whereas NetLine doesn’t concentrate on creating killer cowl designs, we do extremely suggest that your superior content material has an equally superior cowl graphic (plus, our Marketing campaign Success Equipment will help you study extra about enhance your designs primarily based on all of our greatest practices).

Cowl Picture Specs

No matter whether or not you’re importing an eBook or a webinar, the specs for our marketing campaign’s cowl pictures stay the identical.

  • 1200 pixels (width) x 1555 pixels (peak)
  • Most of 1MB
  • .jpg, .jpeg, .png, or .gif.

Don’t have a canopy picture on your PDF? Not a problem. Whereas we do suggest having one, you may skip this step and one shall be routinely generated for you. 

You too can use our prebuilt Canva template to simply create a canopy on your content material.

Utilizing NetLine Customized Questions

Including inquiries to your marketing campaign just isn’t solely an effective way to reinforce your lead gen efforts, it’s a approach to study extra about your  excellent buyer’s ache factors, urgency, and/or intent

As you’re pondering of one of the best methods to leverage your customized questions, listed here are some suggestions and examples for getting essentially the most out of this function.

The 5 Kinds of Customized Questions

There are 5 particular kinds of customized questions that can be utilized in a NetLine marketing campaign:

  • Textual content Show Assertion (Free)  
  • Textual content Enter  
  • Single Checkbox Reply  
  • Checkboxes—Choose a number of solutions  
  • Dropdown Listing—Choose just one reply  

Conditional Questions

Whereas it’s not included within the record above, conditional questions are one other kind of customized query. 

A conditional query is a customized query that’s tied to a earlier query, that means the principles round customized questions apply to any conditional questions it’s possible you’ll decide to make use of in your campaigns.

The way to Use Conditional Questions

Major questions can have conditional questions (secondary questions) to solutions chosen from the record supplied within the dropdown.

  • Secondary questions should be created first so that you’ve got questions so as to add to the solutions chosen in your major query.
  • To create these conditional questions, choose a ‘Query Sort’. Solely ‘Textual content Enter’, ‘Single Checkbox Solutions’, ‘Checkboxes’, and ‘Dropdown Lists’ are allowed.
  • After secondary questions have been created, you may create a major query. Solely ‘Dropdown Lists’ are allowed to have secondary questions.
  • For every of the first reply decisions, you wish to ask a conditional query, choose the suitable secondary query from its column.

Extra Data on Customized Questions

Past figuring out use customized questions, there are some extra items that every one customers want to concentrate on.

  • Marketing campaign cost-per-lead will improve by $3 per customized query added.
  • Including customized questions might improve type abandonment fee.
  • Customized questions can’t be used as filters; you’ll obtain all leads regardless of the customized query solutions.

The way to Use NetLine’s Filters

NetLine’s filtering capability is unmatched within the B2B business. We’ve created an unmatched viewers database that provides context to which kinds of professionals are actively in search of content material in additional than 300 industries. 

Whereas the core perform of NetLine is as a B2B content material syndication community, the core worth we ship to B2B entrepreneurs is predicated on our capacity to filter audiences. All instructed, there are greater than 35 million alternative ways so that you can filter our audiences.

Due to the voluntary seize of first-party information, we’re in a position to filter by so many distinctive profession variables as a result of our best energy is knowing who is actually consuming your content material. 

Let’s check out what number of “dad or mum” stage choices can be found for every marketing campaign.

Deciding on Your Filters

Within the picture above, you’ll see there are six particular filter classes together with a corresponding greenback worth. This implies your marketing campaign will add a further $0-$6.25 premium for every filter chosen inside a given filter class. (We’ve an amazing instance of this in our Answering the FAQs Concerning the NetLine Public sale weblog submit.)

As a reminder, NetLine ensures that you’ll solely obtain and pay for leads that request your content material and match your chosen filter standards under. The price-per-lead will replace as filter values are chosen.

Necessary Filter Suggestions and Reminders

Whereas selecting filters isn’t a “requirement” throughout the Portal, we extremely suggest that you just accomplish that. With out selecting filters, your marketing campaign gained’t attain your excellent viewers and can attain your lead aim in document time—doubtless with out being related or fascinated by your services or products. 

Right here’s another info we need to you concentrate on earlier than shifting on from the Filters tab:

  • Every extra filter worth chosen will improve the marketing campaign cost-per-lead by $0.50 – $14. 
  • Secondary stage lead filters might be added by increasing the Job Space and Firm Trade filters.
  • NetLine routinely filters out: college students, interns, consultants, and contractors in addition to professionals working at firms of 1-4 staff for gratis. To obtain these leads, choose them within the dropdown menu.
  • Nation filtering consists of particular person US states and nation picks.
  • Filters might be up to date at any time, monitor your marketing campaign experiences and submit updates to filters as wanted.

The way to Use NetLine’s Achievement Instruments

Lead Achievement lets you schedule lead information to be routinely emailed to you and as much as ten different recipients. You may entry the lead information of all fields which can be collected instantly within the NetLine Portal Leads tab.

Fast Details on NetLine Achievement

  • ‘Every day’ success is shipped at 5 AM PST Monday – Friday.
  • ‘Weekly’ success is shipped Mondays at 5 AM PST.
  • ‘Incremental’ success will ship new leads you haven’t beforehand acquired.
  • ‘Cumulative’ success will ship all leads in each file.

  • ‘Collected’ worth is the mapped worth to make sure your lead information is constant along with your inner naming conventions.
  • ‘Show’ worth is what the consumer will see when answering a query.

The way to Setup or Edit Your Achievement Connector

When you’re all the time in a position to evaluate your lead information throughout the Portal, NetLine additionally lets you obtain your leads by way of your most popular CRM or lead administration device. Whether or not you’re utilizing HubSpot, Salesforce, ON24Marketo, or every other connector, NetLine makes real-time sync easy. 

Please observe that by establishing e-mail success you can be billed on the frequency your leads are delivered until you’re accepted for month-to-month billing.

  • Setup or edit the connector for this marketing campaign and map the fields to your CRM. As soon as your setup is full, click on ‘Ship Take a look at Leads’ to verify leads are mapped accurately to your CRM earlier than submitting your marketing campaign.
  • Take a look at our Connector Assets to learn to simply combine the NetLine Portal along with your CRM, MAP, or Webinar Platform.

Are We Lacking Any NetLine Portal Specs?

This weblog is a dwelling, respiration doc, so it’s completely doable that we’re lacking a few of the newest and best info. However don’t fear! We’ll you should definitely add updates as they occur and our Portal Help group is all the time conscious of what you’ll must optimize your campaigns. 

When you have any questions within the meantime, please attain out to or use our Drift bot to talk with one in all our consultants.



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