B2B Entrepreneurs on the Transfer: 2022 Brings New Alternatives


The B2B advertising panorama consists of swift modifications, with development usually occurring at a speedy tempo that may typically be tough to completely admire.

For over 20 years TopRank Advertising has been honored to assist a few of the world’s prime B2B entrepreneurs and types elevate and transcend merely being aggressive, to standing out from the group with a wide range of artistic and award-winning successes. On this spirit we usually prefer to take a second to congratulate and honor enterprise entrepreneurs, thought leaders, business influencers and our personal group members who’ve not too long ago superior of their careers.

When B2B entrepreneurs tackle new roles in management, it’s solely pure to hunt out trusted sources to assist them hit the bottom working, and TopRank Advertising is pleased to have been a go-to B2B content material and influencer advertising company for a robust array of entrepreneurs in new management roles. We’re additionally at all times in search of out B2B expertise business influencers advancing of their careers to companion with on distinctive content material collaborations.

We’d like to increase large congratulations to our B2B expertise business companions, shoppers, associates, associates and teammates on this third version of B2B Entrepreneurs on the Transfer.

Celebrating 2022 B2B Entrepreneurs on the Transfer

Tequia Burt
Tequia Burt has taken a brand new place as editor in chief, LinkedIn Advertising Options Weblog at LinkedIn*.

“Be courageous. A lot of the time, we’re afraid to convey our genuine and true selves to work, however as a way to be an genuine storyteller and marketer who connects with audiences, you may’t be faux.”

Tequia’s eager B2B content material advertising perception led her to be featured on our annual checklist of prime B2B content material advertising influencers, in “Prime 25 B2B Content material Advertising Influencers and Consultants To Observe #CMWorld 2021.”

Rebecca Stone
Rebecca Stone has taken a brand new place as senior vp of buyer options advertising at Cisco.

Marcus Tober
Marcus Tober has taken a brand new place as head of enterprise options at Semrush.

“web optimization takes time and endurance, and engagement from a number of departments in corporations. web optimization must be a spotlight, as a result of when demand rises and promoting prices enhance once more, beginning web optimization is simply too late,”

Marcus’ search advertising perception was featured in our have a look at pandemic search engine marketing (web optimization) ideas, “Finest web optimization Suggestions for Advertising In the course of the Pandemic Plus 9 Prime web optimization Platforms.”

Elizabeth Williams
Elizabeth Williams has been promoted to director of recent enterprise and shopper accounts at TopRank Advertising.

“The marvelous impression we are able to make for our shoppers — for his or her companies and for them as entrepreneurs and people — is what retains me impressed.”

Danny Nail
Danny Nail has taken a brand new place as director, world ABM COE chief, at Salesforce.

“You must let go of templatized, previous concepts. You must break freed from fascinated with issues the best way we’ve at all times considered them, and begin actually digging into how one can change what you’re doing and make it extra environment friendly, simpler, however be artistic about that.”

Danny sat down with our personal senior content material advertising supervisor Joshua Nite for our ongoing multiple-season Break Free B2B Advertising video and podcast collection to discuss account-based-marketing (ABM) on a world scale in, Break Free B2B Advertising: Danny Nail of SAP on Making a World ABM Platform.

Debbie Friez
Debbie Friez has been promoted to influencer advertising supervisor at TopRank Advertising.

“I’m grateful for nearly 7 years of working with the wonderful, good, gifted group at TopRank Advertising. Day by day I stay up for new challenges and thrilling experiences. One of the best a part of my job is studying from the various thought leaders some will name influencers. I really treasure the relationships I’ve constructed with so many nice minds.”

Brian Hood
Brian Hood has been promoted to vp, digital product administration and advertising expertise, at Thomson Reuters.

Jennifer Leggio
Jennifer Leggio has taken a brand new place as chief advertising officer at Netography.

“I usually joke that individuals don’t discover advertising; that it finds us. It’s a profession path for artistic empaths who additionally stay and die by the tales that knowledge tells us. This stuff make us sensible and impactful, but in addition make us weak. My best recommendation to B2B advertising up-and-comers is to remain sturdy and fearless when working with individuals who don’t get us or our craft — as a result of only a few do — and maintain your eye on the outcomes. There isn’t a higher pleasure than seeing that ultimate marketing campaign, design, or story win, so by no means cease pushing for them.”

Jennifer has been featured as one of the crucial influential ladies in B2B advertising on a number of of our annual business lists, together with “50 Influential Ladies in B2B Advertising Who Rocked in 2020.”

Jane Bartel
Jane Bartel has been promoted to director of content material and search at TopRank Advertising.

“Considered one of my favourite issues about good B2B content material advertising is that it’s so targeted on including worth for the viewers Greater than within the B2C area, B2B content material entrepreneurs are asking themselves, ‘is the content material I’m producing going to assist the individual consuming it remedy an issue?’”

Elizabeth Dieckman
Elizabeth Dieckman has been promoted to director of product advertising at LinkedIn*.

Adolfo Alvarado
Adolfo Alvarado has taken a brand new place as web optimization strategist at TopRank Advertising.

Amber Naslund
Amber Naslund has been promoted to senior supervisor, advertising options, at LinkedIn*.

“By no means be afraid to discover paths you hadn’t thought of earlier than. Typically probably the most thrilling alternatives are those which might be most sudden, don’t appear like a ladder climb, and weren’t essentially in your plan. And that feeling of imposter syndrome? It’s actually only a signal you’re stepping outdoors your consolation zone. Say sure to the exploratory name, be brave, and acknowledge that probably the most highly effective phrases in your profession journey may be what if?”

Amber has been featured on our most up-to-date annual checklist of the prime 50 B2B advertising influencers, and shared the digital stage with our CEO Lee Odden on an episode of LinkedIn’s Dwell with Entrepreneurs House Version, specializing in “The Enterprise of Government Thought Management.”

Mia Umanos
Mia Umanos has been promoted to chief govt officer at Clickvoyant.

Alexander White
Alexander White has taken a brand new place as social media and influencer advertising coordinator at TopRank Advertising.

Jason Miller
Jason Miller has taken a brand new place as advertising director at CreativeX.

“As a marketer, the most effective recommendation I’ve ever been given is to focus in your comfortable abilities. There are numerous savvy entrepreneurs who all know do the identical issues; the differentiator is the way you excel at creativity, problem-solving, and communication. Grasp these abilities, and you’ll not solely stand out, however additionally, you will be on the trail to turning into a powerful advertising chief. I realized this the onerous approach and paid the worth by dropping alternatives early on in my profession. Map these abilities out instantly, double down, and get to work.”

Jason was amongst these featured on our most up-to-date annual checklist of the highest B2B advertising influencers, in “50 Prime B2B Advertising Influencers, Consultants and Audio system To Observe In 2022,” and on our have a look at “LinkedIn’s Listing of 24 B2B Entrepreneurs You Have to Know.”

Amy Otis
Amy Otis has taken a brand new place as account supervisor at TopRank Advertising.

Keith Guse
Keith Guse has taken a brand new place as affiliate director, social media, at Merck.

Nick Nelson
Nick Nelson has been promoted to senior content material advertising supervisor at TopRank Advertising.

“What I’ve discovered at TopRank Advertising is an accommodating setting, significant work, wonderful colleagues, clear avenues for development, and an actual sense of pleasure.”

Christina Stelene
Christina Stelene has been promoted to director of demand era and digital gross sales, coaching and adoption Americas, at SAP.

Danielle Motley
Danielle Motley has taken a brand new place as account supervisor at TopRank Advertising.

Waynette Tubbs
Waynette Tubbs has taken a brand new place as director of content material advertising at Oracle.

“Make your buyer the hero. Inform your clients’ tales about how they remedy issues utilizing your product.”

Waynette was featured on our have a look at a few of the inspirational content material that main advertising business professionals have crafted, in “10 Inspiring Professional Quotes That Honor Timeless Content material Advertising Finest Practices.”

Harry Mackin
Harry Mackin has taken a brand new place as content material strategist at TopRank Advertising.

Anna Griffin
Anna Griffin has taken a brand new place as chief advertising officer at Intercom.

Kay Stone
Kay Stone has taken a brand new place as director of social media and influencer advertising at TopRank Advertising.

Mark Barrera
Mark Barrera has been promoted to vp of viewers and content material acquisition at TrustRadius.

“All the time have a look at methods to convey worth to a enterprise past duties which may be tied to your present position. This lets you tackle extra and present that your price is past what it’s presently getting used for.”

Steve Lewis
Steve Lewis has taken a brand new place as social media supervisor at TopRank Advertising.

Virginia Brailey
Virginia Brailey has taken a brand new place as chief govt officer at Xemoto.

“As a lot as I really like advertising and expertise, there may be nothing higher than bringing folks with numerous strengths collectively and constructing a powerful group. Should you actually wish to exceed within the market that you must first succeed within the office.”

Sam Kirchoff
Sam Kirchoff has taken a brand new place as inner advertising supervisor at TopRank Advertising.

“I like working at TopRank as a result of it’s one of many solely businesses I’ve labored at the place I felt welcomed because the individual I used to be, not the individual they needed me to be. I’ve labored right here twice: as soon as on the very starting of my profession and now, ten years later, as somebody with extra expertise. Each occasions I’ve made skilled and private connections which have made an actual distinction in my life. It’s a straightforward place to really feel ardour and care in your shoppers and coworkers as a result of that very same vitality is mirrored throughout you. It’s a straightforward place to be.”

Brooke Osmundson
Brooke Osmundson has taken a brand new place as lead of digital advertising at Smith Micro Software program, Inc.

Theresa Dorsey Meis
Theresa Dorsey Meis has taken a brand new place as content material strategist at TopRank Advertising.

Sarah McLaughlin
Sarah McLaughlin has been promoted to vp of promoting at R3 IoT Restricted.

“You possibly can obtain any ambition throughout your advertising profession. Don’t underestimate your potential, means, or price. I went from highschool dropout, to single mother or father, to VP Advertising with 4 stunning daughters. Set your self objectives. Spend money on your private development. And don’t settle. When on the lookout for your subsequent profession transfer, select a job, firm, or business outdoors your present consolation zone. You’ll develop enormously, each personally and professionally.”

Sara Varni
Sara Varni has taken a brand new place as chief advertising officer at Attentive.

Art Allen
Artwork Allen has taken a brand new place as content material strategist at TopRank Advertising.

Abby Johnson
Abby Johnson has been promoted to director of communications at Grey.

“Having a profession in advertising isn’t for the faint of coronary heart. It takes onerous work, ardour, dedication, steady studying, creativity, and a contact of obsessive-compulsive habits. However that’s what makes entrepreneurs particular. Efficient entrepreneurs at this time perceive this advanced, ever-evolving setting and switch challenges into alternatives. At its core, advertising is about creating experiences. We, as entrepreneurs, have the ability to make these constructive or adverse. This attitude continues to encourage me.”

Abby has been featured in an installment of our annual checklist of girls who rock social media, a practice that we’ve continued annually, together with our most not too long ago have a look at “25 Ladies of Shade Who Rocked B2B Advertising in 2021.”

Thanks To These Prime Leaders For Serving to Elevate the B2B Advertising Trade

Because of all the gifted B2B advertising professionals right here who’ve not too long ago been promoted or taken new business positions. We’re sure that you simply’ll elevate and attain new heights in terms of the efficiency you’ll ship in your new roles.

You could find our earlier version of “Saluting B2B Entrepreneurs on the Transfer” right here.

Should you’re on the lookout for a change of your individual, you should definitely take a look at our checklist of present job openings at TopRank Advertising on our careers web page.

*LinkedIn and SAP are TopRank Advertising shoppers.


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