Video content material ranks primary in social media advertising and marketing nowadays. Among the finest video methods is behind-the-scenes storytelling.
Behind-the-scenes (BTS) content material offers an unedited look into what is occurring inside a enterprise. Examples embrace posts highlighting staff, office tradition, and firm occasions.
BTS content material is efficient as a result of it gives companies with an genuine technique to join with their audiences and construct belief. Good BTS content material focuses on revealing firm processes over merchandise. The extra genuine a video, the extra profitable it will likely be.
Warby Parker, the eyeglasses retailer, produces BTS content material that exhibits followers what’s taking place inside the corporate. For instance, Warby Parker’s Instagram web page not too long ago featured a video with way of life influencer Katie Duke and her journey to discover a new pair of glasses on the firm’s bodily places.
The video works as a result of it takes followers behind the scenes, exhibiting them how the in-person eyewear choice course of works whereas offering a human expertise and an unscripted glimpse into the corporate’s brick-and-mortar places.
BTS content material can embrace even a tedious course of, akin to selecting, packing, and delivery merchandise. Feelgrounds, the German footwear firm, did this on Fb to good impact. The video is a sped-up model of the achievement course of paired with a Benny Hill theme music. It’s each entertaining and shareable.
The video additionally states the Feelgrounds workforce is working “tirelessly all through the weekend” to ship all pre-orders, creating a way of pleasure and “concern of lacking out” round a brand new product.
Terrebleu is a Canada-based on-line wellness enterprise that showcases model tradition utilizing Instagram Reels. The movies embrace the corporate’s farm horses, lavender fields, and employees. Terrebleu is aware of its viewers (wellness shoppers) and the forms of content material to attach with it — easy and efficient to generate belief.
HelloFresh exhibits off on TikTok its “day within the life” office. From following staff all through their day to sharing what goes right into a meals stylist’s preparations for a photograph, HelloFresh reinforces model values by emphasizing the those who maintain the enterprise working.
Incorporating TikTok’s trending music and sounds is an additional benefit — making the content material relatable to potential clients.