BigCommerce vs Shopify: A feature-by-feature comparability



Studying Time: 13 minutes

Should you’re planning to arrange an internet retailer, BigCommerce vs Shopify is without doubt one of the most vital comparisons you’ll want to look at. You’ll want to find out which one has the options that match the imaginative and prescient you’ve to your store, in addition to ease-of-use to assist reduce the hassle required to run your enterprise.

Shopify is a staple model in ecommerce. It has one of many largest market shares amongst on-line shops for good purpose. It’s straightforward to make use of even for individuals with none internet programming data. And, by its built-in options and out there themes, Shopify permits you to arrange your store and begin promoting your merchandise very quickly.

In distinction, BigCommerce isn’t among the many most generally used ecommerce platforms. However, it’s undeniably among the many greatest Shopify alternate options as a result of it’s comparable in value even when it provides extra product and gross sales options than what’s constructed right into a typical Shopify plan.

Whether or not you select Shopify or BigCommerce, Omnisend helps you to automate your advertising throughout varied channels so you’ll be able to generate gross sales on autopilot. Begin free.

BigCommerce vs Shopify

On the floor, Shopify vs BigCommerce may not even look like a helpful dialogue since Shopify’s market share far surpasses that of BigCommerce.

In line with BuiltWith information, Shopify is utilized by 2.62% of the highest a million web sites based mostly on visitors, and 20% of internet sites that use ecommerce software program. It’s extra fashionable than Magento and second solely to WordPress’ WooCommerce Checkout.

BigCommerce has a a lot smaller market share at 0.22% of the highest a million high-traffic websites. When you think about solely the highest 100,000 web sites based mostly on visitors, Shopify surpasses WooCommerce and turns into the hottest ecommerce platform whereas BigCommerce doesn’t even make it to the highest ten. 

So, based mostly on utilization and recognition, Shopify is unquestionably the winner. However is {that a} good purpose to dismiss BigCommerce solely? Apparently, a complete comparability of those two applied sciences exhibits that BigCommerce provides a number of benefits. Selecting both Shopify or BigCommerce would rely closely on the precise options you search for the distinctive necessities of your on-line enterprise.

In-depth BigCommerce vs Shopify comparability

That will help you select one of the best platform to your ecommerce enterprise, right here’s a compilation of priceless insights from a number of of probably the most credible BigCommerce vs Shopify evaluations. It breaks down the comparability into probably the most important deciding elements and determines every platform’s advantages and potential disadvantages. 

By the tip of this report, you’ll have a superb understanding of every platform’s options, pricing, and user-friendliness. You’ll additionally see which one has a greater number of themes and apps which can be important to your web site’s design and performance. Moreover, you’ll see whether or not BigCommerce or Shopify has higher safety features and high quality of help.

Let’s start. 

Web site Builder Options

Among the many mostly praised BigCommerce options is its web site builder. Should you’re making a retailer and not using a programming background, you’ll respect its drag-and-drop interface. It helps you to design internet pages by deciding on components and laying them out with using your mouse. BigCommerce additionally ensures that each one pages created on the platform are responsive, so that you don’t miss out on gross sales from customers on cell units.

Moreover, BigCommerce has a built-in weblog that you should utilize to have interaction your audience and set up your status as an knowledgeable in your area of interest. Sustaining a weblog may even be priceless for search engine optimization and driving focused visitors to your ecommerce retailer.

Equally, Shopify options additionally embrace a built-in running a blog engine that capabilities virtually the identical approach as BigCommerce’s. It additionally helps you to construct a cell responsive on-line retailer with out having to put in writing a single line of code. And even when it doesn’t have the identical drag-and-drop interface as BigCommerce, Shopify’s themes are customizable sufficient in order that it doesn’t take a lot effort to implement no matter you envision to your ecommerce retailer.

All issues thought of, you’ll be capable to get your retailer up and working far more shortly on Shopify. However if you happen to’re after extra customization options and don’t thoughts taking additional time earlier than producing gross sales, BigCommerce options win on this regard. 


BigCommerce pricing is simply greater than Shopify by $0.95 per thirty days. The price of the 2 platforms is comparable on each plan. The inclusions of every are comparable as properly.

Right here’s a BigCommerce vs Shopify pricing comparability:

Shopify BigCommerce
Plan Fundamental Shopify Superior Commonplace Plus Professional
Pricing (month-to-month) $29.00 $79.00 $299.00 $29.95 $79.95 $299.95
Employees accounts 2 5 15 Limitless Limitless Limitless

And right here’s what you get with every plan:

Shopify BigCommerce
Ecommerce retailer
No. of merchandise Limitless Limitless
Multichannel promoting
Cost processing Through Shopify Funds Through third occasion app
Delivery Through Shopify Delivery Through third occasion app

You probably have a big crew or plan to scale up shortly, be sure you take note of the allowable variety of employees accounts per plan. Shopify has entry limits whereas the variety of crew members who can use your platform is limitless on BigCommerce.

Cost processing transaction charges usually are not simply calculated however you’ll want to look at which platform shall be extra useful for you. Shopify has Shopify Funds, which allows you to settle for all kinds of fee choices. Should you decide to make use of one other fee processor, Shopify prices a 2% transaction payment. In distinction, BigCommerce doesn’t have its personal fee processing facility however is not going to cost you any transaction charges to make use of a third occasion service.

You probably have the sources to make upfront funds, you’ll be able to avail of a ten% low cost which each Shopify and BigCommerce supply on annual plans. That offers you financial savings of virtually $100 per 12 months on both the usual Shopify plan or the BigCommerce Plus plan.

You probably have entry to much more sources, you’ll be able to avail of biennial Shopify pricing. This allows you to save 20% of month-to-month charges so long as you’re prepared to pay for 2 years up entrance. BigCommerce pricing doesn’t supply reductions past the ten% for annual funds.

That will help you be completely positive of your alternative of platform with out danger, each BigCommerce and Shopify supply free trials with out requiring you to submit any bank card data. Shopify’s free trial lasts 14 days whereas BigCommerce’s risk-free trial interval is 15 days lengthy.

Ease of use

online store customization

By way of consumer expertise, the BigCommerce vs Shopify debate doesn’t have a transparent winner. This matter should be examined on two sides: the event aspect and the operational aspect.

When growing an ecommerce retailer, most customers agree that Shopify is simpler to make use of regardless of the superior drag-and-drop interface of BigCommerce. It is because the Shopify platform is mostly extra intuitive. And, the variety of Shopify themes out there makes it simpler so that you can discover one that may require little or no customization to implement precisely what you envisioned to your on-line retailer.

Should you’re not eager on constructing your web site your self, nonetheless, it’ll be straightforward to search out skilled builders whether or not you select BigCommerce or Shopify. In that case, the convenience of use for improvement shouldn’t actually matter to you. What is going to matter is how straightforward it will likely be to take care of your enterprise and handle your retailer’s operations.

As a CMS, BigCommerce provides extra benefits. It’d take just a little extra effort to discover ways to maximize using the platform however its built-in options make it the superior alternative as the additional options make it simpler so that you can run your enterprise.

For instance, BigCommerce options embrace the flexibility to gather and publish product evaluations on the identical enterprise platform. On Shopify, this characteristic is obtainable by apps or third-party companies, every with its personal studying curve.

Finest design

Full control over Shopify websites design

All BigCommerce plans make it straightforward so that you can create professional-looking ecommerce shops however Shopify wins when it comes to high quality of design. The greatest Shopify shops succeed not solely due to stunning colour, structure, and graphic decisions but additionally due to considerate consumer expertise design that works to maximise conversions.

Extra skilled internet designers create templates for Shopify than for BigCommerce. This implies Shopify provides a greater probability of discovering a theme with probably the most acceptable graphic and practical design for your enterprise. Moreover, there are extra distinctive templates for Shopify, which suggests your retailer gained’t appear to be everybody else’s simply since you selected the identical ecommerce platform.

However, regardless of the shortage of available design choices for BigCommerce, it could possibly be the higher possibility if you happen to’re as much as placing in additional effort for personalisation. BigCommerce templates are likely to look alike however the customization choices it provides offer you far more artistic freedom.

So, if you need a superb design that requires little or no tweaking, Shopify wins. However if you happen to don’t thoughts doing extra work to design a really distinctive on-line retailer, BigCommerce is the higher possibility.

Finest for product options

Whether or not you select Shopify or BigCommerce, you’ll be able to have a limiteless variety of merchandise to promote. However BigCommerce options are extra subtle than these of Shopify. 

Among the many most dear benefits of BigCommerce is the provision of product variations. On Shopify, you’ll be able to supply as much as 100 variations of a product throughout three choices (e.g. colour, sample, and dimension). BigCommerce permits you to supply as much as 600 variations for each product with none limitations on the variety of choices. 

Product image variations in Bigcommerce platform

Moreover, BigCommerce permits for higher product customization. For instance, you’ll be able to present a textual content subject so your prospects can enter customized textual content that may seem on their orders. You may also allow them to add pictures, which is helpful for on-demand customized printing companies.

To make all these options attainable on the Shopify platform, you’ll have to depend on apps and plugins. That may provide the identical functionalities however such further companies will probably incur further prices. 

Finest for stock administration

Stock administration options are important if your enterprise sells bodily items. Should you don’t deal with this correctly, it could possibly be a supply of nice frustration out of your prospects. In the end, delays and cancellations resulting from poor stock administration programs can result in a nasty model status and total enterprise failure.

When evaluating BigCommerce vs Shopify stock administration options, BigCommerce wins in some ways. Its built-in functionalities allow you to observe stock at a look and in actual time. It additionally helps you to arrange low-stock notifications, which might be helpful each for informing your stocking selections and for driving urgency amongst prospects. 

inventory management options

Though BigCommerce is best on this regard, Shopify doesn’t lag an excessive amount of behind. In actual fact, it provides a number of advantages that BigCommerce lacks. For instance, Shopify can deal with stock throughout a number of areas. That is helpful when you have a number of branches of retail shops and warehouses in numerous areas. Shopify options are additionally extra helpful if you happen to typically arrange pop-up retailers the place you keep stock briefly.

Finest for gross sales options

Shopify sales channels

Each Shopify and BigCommerce have notable options that may assist drive ecommerce gross sales. For instance, Shopify options allow you to promote your merchandise on varied channels exterior your web site. So, you handle your merchandise and course of all of your orders by a single storefront even once you promote on websites like Fb and Instagram. Though you are able to do this on BigCommerce, you’ll have to depend on third-party companies.

Alternatively, built-in BigCommerce options allow you to drive gross sales by extra personalised procuring experiences. The platform provides a Buyer Teams characteristic, which lets you classify your prospects into varied segments. For instance, you’ll be able to create a high-loyalty group and supply them greater reductions as they store. You may also create a wholesale group that may see product listings that aren’t seen to retail prospects.

Out of the field, BigCommerce additionally provides higher product filtering options. This makes it simpler for customers to search out what they want and makes them extra prone to full a purchase order. Moreover, BigCommerce has a extra streamlined checkout course of, which lets customers full their complete order all on one web page.

Finest for advertising options

By way of advertising, BigCommerce vs Shopify could be a tough topic because the typical instruments you’ll have to drive demand for your enterprise can be found on each. For instance, each Shopify and BigCommerce allow you to generate low cost codes and present playing cards to distribute to your customers. 

Each BigCommerce and Shopify additionally supply a running a blog engine. With correct content material creation and weblog administration, this may be an especially priceless asset for advertising and search engine optimization. Moreover, all Shopify plans have deserted cart restoration options whereas solely the higher-tier BigCommerce plans supply this performance.

However, you’ll have to transcend deserted cart restoration if you wish to maximize the worth of your e-mail campaigns. To do this, it’s higher to ignore the built-in options and rely as a substitute on exterior e-mail advertising companies. Fortunately, there are a number of high-performing e-mail advertising instruments for Shopify and one of the best ones can be found on BigCommerce as properly.

Apps, plugins and integrations

Apps, plugins, and third-party integrations make up for any options you may want however usually are not constructed into the platform you select. So, app availability must be a important consideration within the BigCommerce vs Shopify debate.

Shopify apps

The Shopify app retailer incorporates over 7,000 apps throughout 9 classes. Over half of them are free to put in. In distinction, the BigCommerce app retailer incorporates fewer than 1,100 apps with lower than 400 free to put in. Nonetheless, BigCommerce categorizes its apps into 21 teams, which makes navigation and discovery a lot simpler if you happen to don’t but know what you’re on the lookout for.

Even so, Shopify is the extra advantageous platform merely due to the variety of further options you’ll be able to combine into your on-line retailer.

Bigcommerce apps

For some classes, the shortage of app choices is smart. For instance, BigCommerce’s Merchandising class has fewer than 100 apps in comparison with Shopify’s 800 apps in the identical class. It is because BigCommerce already has many built-in instruments to unravel this, which is why fewer apps have been developed to broaden the platform’s performance. In distinction, Shopify depends closely on further companies for additional merchandising options, which is why it has considerably extra apps out there on this class.

Nonetheless, in different classes, the shortage of app availability is just an obstacle. For instance, built-in advertising options are comparable between the 2 platforms. Nonetheless, advertising apps on BigCommerce totals lower than 250 whereas Shopify has nearly 1,500 in the identical class.

Luckily, the greatest Shopify apps are usually out there on BigCommerce as properly. For instance, the Omnisend advertising automation app might be built-in into your ecommerce retailer as a Shopify app. In actual fact, Omnisend is a Shopify Plus licensed app, which suggests it meets the very best high quality requirements of Shopify’s largest retailers. Equally, Omnisend is acknowledged as a BigCommerce Elite app, which additionally means it integrates seamlessly even with probably the most complicated BigCommerce shops.

Themes & templates

We’ve coated that Shopify wins when it comes to ready-to-use designs whereas BigCommerce wins if you need a totally personalized retailer. To place that in perspective, it helps to have a greater appreciation of every platform’s theme retailer.

Bigcommerce themes

The BigCommerce theme retailer provides 12 free and over 175 paid themes. Costs for the premium choices vary from $150 to $300. Bigcommerce themes are grouped into 12 classes, which makes it straightforward to navigate by the shop and discover a appropriate theme for your enterprise.

Shopify themes

Alternatively, the Shopify theme retailer has 13 free choices however solely about 70 paid themes. These premium themes vary in value from $150 to $350. However whereas Shopify’s retailer has fewer themes with barely costlier choices, the designs are usually extra completely different from each other. Meaning you’ve extra distinctive choices to select from.

Moreover, you’ll discover much more high-quality Shopify themes on template marketplaces. For instance, Shopify themes on Envato’s Themeforest complete over 1,300 whereas the identical platform solely provides about 85 BigCommerce themes. There are additionally cheaper Shopify themes on the location since these begin at $19 whereas the most cost effective BigCommerce theme is obtainable for $39.

The identical is true for the Template Monster theme market the place there are fewer than 20 BigCommerce themes out there for $79 to $179 every. In distinction, the identical retailer has over 1,400 Shopify themes, which promote for $39 to $179 every.

However, selecting between Shopify or BigCommerce shouldn’t be simply in regards to the variety of distinctive themes out there. It is going to assist to undergo every of the marketplaces and decide which platform already has a theme that meets your necessities.


Each BigCommerce and Shopify supply the extent of safety required to soundly run an internet retailer that handles funds and private data. Each are compliant with PCI-DSS’ stringent requirements, which defend you and your prospects from cybercrimes like bank card fraud.

Moreover, all BigCommerce and Shopify plans embrace SSL certificates, which assure encrypted communication between your internet server and your prospects’ browsers. This prevents criminals from accessing and tampering with information, together with delicate private data.

Bigcommerce security sertificates

However whereas each platforms supply free fundamental encryption (which is often sufficient for the standard SME), BigCommerce offers upgraded SSL certificates for retailers that deal with extra delicate information and, subsequently, require even higher safety. These plans embrace GeoTrust-verified certificates and vary from $59 to $299 per 12 months.

Every BigCommerce paid SSL plan allows you to show a padlock icon within the browser tackle bar and likewise helps you to use a GeoTrust seal. These assist increase the boldness of your customers, which finally results in greater income. Moreover, these plans present a guaranty, which protects your prospects’ purchases as much as a sure greenback quantity starting from $500,000 to $1.5 million. 


Shopify community

All Shopify and BigCommerce plans offer you entry to 24/7 tech help by e-mail, cellphone, and chat. The wait time and the standard of help you get are comparable between the 2 service suppliers. Nonetheless, the BigCommerce Assist Middle is far more useful. 

Shopify’s Assist Middle is extra organized and simpler to navigate. Nonetheless, BigCommerce provides clearer and extra detailed explanations to ceaselessly requested questions. It additionally makes use of screenshots and pictures to make ideas simpler to grasp.

The place Shopify excels over BigCommerce is locally dialogue boards. BigCommerce’s Q&A neighborhood is small and lacks participation whereas Shopify’s neighborhood has nearly one million members with 1000’s on-line at any given time, out there to supply peer recommendation.

Wrap Up

BigCommerce vs Shopify is under no circumstances a straightforward determination to make whatever the scale and nature of your enterprise. Undeniably, BigCommerce brings out the massive weapons by offering extra options for product presentation, gross sales era, and stock administration. For companies that require extra stringent safety, it additionally permits for extra superior choices.

However there’s a purpose why Shopify is the extra fashionable platform. Not solely is it barely cheaper (or considerably so if you happen to’re prepared to pay upfront) however it additionally permits for a faster and less complicated setup. The quality of designs and availability of themes and apps are additionally far superior on Shopify than BigCommerce.

Moreover, you get the benefit of neighborhood help, which may generally be extra useful than accessing the 24/7 multichannel customer support that each platforms supply.

Whatever the ecommerce platform you select, Omnisend helps you to automate the complete strategy of participating your prospects and driving gross sales. Begin free.

Get began with Omnisend at the moment & drive gross sales on autopilot with pre-built automation workflows

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