Thursday, June 16, 2022
HomeAffiliateBooktopia Nabs Former MediaCom Planner Pathum Wanigasekara As Head Of Efficiency Advertising...

Booktopia Nabs Former MediaCom Planner Pathum Wanigasekara As Head Of Efficiency Advertising and marketing



Australia’s largest on-line bookstore, Booktopia, has appointed Pathum Wanigasekara as its new head of efficiency advertising and marketing. Wanigasekara joins as the corporate seeks to proceed to scale up its advertising and marketing capabilities and additional improve its buyer expertise to align with the corporate’s development trajectory.

Wanigasekara may have duty for the acquisition and retention of shoppers by way of paid search, paid social, internet online affiliate marketing and different efficiency channels. A key a part of the function will probably be shaping Booktopia’s advertising and marketing actions in real-time to contribute to site visitors and product gross sales move, in keeping with the corporate’s proprietary algorithmic modelling. The aim is to make sure prospects obtain the very best expertise whereas additionally staying true to promoting rules and ROI protocols, in addition to guaranteeing a constant strategic positioning for the Booktopia model.

The function will see Wanigasekara work alongside different channels and departments together with Booktopia’s natural search, social, CRM and partnerships groups, to maximise affect. There’s additionally a concentrate on main Booktopia’s adoption of selling applied sciences, cross-channel evaluation, stock planning and shopping for and exploring alternatives in rising channels to achieve and interact prospects.

Wanigasekara’s most up-to-date function was as account director at world digital advertising and marketing company, Incubeta, whereas he has additionally served as head of paid and optimisation at social expertise firm, Digivizer and as senior planner and purchaser at Mediacom each in Australia and the UK.

The appointment is efficient instantly and Wanigasekara will report back to Booktopia’s chief advertising and marketing officer, Steffen Daleng. On his appointment, Wanigasekara stated: “It’s a privilege to hitch Booktopia which has quick turn into one in all Australia’s largest retail companies and homegrown success tales and assist contribute to its development trajectory.

“Digital advertising and marketing continues to be a rapidly-changing panorama however that presents a heap of alternatives to search out new and progressive methods to attach with prospects on a deeper degree. Elevating Booktopia because the model to think about for purchasers in search of their subsequent supply of leisure is a good proposition to be concerned with and has potential to have a big effect on the general class.”

Steffen Daleng added: “I’m thrilled to have Pathum on board along with his huge expertise in promoting and advertising and marketing expertise and serving to retail companies develop. Pathum has a robust observe document of contributing to income and model development for a spread of blue-chip firms and I’m wanting ahead to him bringing his spectacular acumen to Booktopia.

“This appointment is one other step in our technique to scale our manufacturers and gross sales delivering a compelling multi-channel ecosystem which ends up in a high-quality, high-impact expertise for purchasers.”

Booktopia has been shortlisted as Retailer of the 12 months on the Australian E book Business Awards and was additionally named in Energy Retail’s Prime 100 retailers. The corporate has an unrivalled entry to greater than six million books, promoting a e book on common each 3.9 seconds, by way of its in depth library, which incorporates bodily books, e-books and audio books from hundreds of authors throughout greater than 50 classes.

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