Say what you want about Bud Gentle – and our pal Adscammer George Parker usually does – however its a mega-brand and therefore a feather within the cap for the company.
Wieden+Kennedy has labored on the US account since 2015 (a reasonably good innings) however isn’t taking part within the present artistic company overview with Anomaly, Johannes Leonardo, Intestine, WPP’s Cavalry and the Martin Company lining up in line with Advert Age’s report. Different companies could also be added it appears. Anomaly, owned by Stagwell, is perhaps the favorite because it handles Budweiser.
Proprietor AB InBev is an enormous advertiser, round $1.5bn within the US in what’s changing into an more and more crowded market with seltzers and even decrease or no alcohol beers now within the body.
W+Ok took a sometimes left discipline method to Bud Gentle, producing some humorous (if barely strained) adverts – ‘dilly dilly.’
Which can be what you do when there isn’t a lot to say concerning the product besides that it’s widespread.
Again in 1999 DDB produced ‘Wassup’ for Budweiser, which stays an iconic US industrial. Extra prone to encourage the brand new company than ‘dilly dilly’ one feels.
The brand new company will presumably debut on the Tremendous Bowl.