Cannes Grand Prix finale has two (and a half) UK triumphs: Engine Inventive wins Titanium and 4Creative wins Movie



Very similar to Glastonbury, Cannes looks like the centre of the universe should you’re there, however should you’re not, it’s simply not that fascinating. Nonetheless, for the armchair members, the Grand Prix winners are price noting, and right here’s the ultimate crop for 2022.

The UK has carried out fairly properly this 12 months, with AMV BBDO’s double-haul for Mars Petfood’s “Hope Island” main the way in which. Engine Inventive and 4Creative each received Grand Prix on the final day — and Save Ralph, the Grand Prix for Good winner, may be for a US-based charity, nevertheless it was created at Arch Studio within the coronary heart of London’s Hackney Wick.

One other UK firm, WPP, additionally had a superb Cannes, profitable Most Inventive Firm, whereas Ogilvy received Community of the 12 months.

Titanium Grand Prix goes to Engine Inventive and “Lengthy Stay the Prince” for the Kayan Prince Basis.

The Movie jury awarded two Grand Prix. One went to 4Creative’s “Tremendous.Human” for the 2020 Paralympics.

The opposite to Apple’s “Escape from the Workplace,” the third instalment in its “Underdogs” sequence.

The Grand Prix for Good was received by “Save Ralph” for the Humane Society Worldwide. Created within the US and crafted by Arch Studio within the UK.

The Sustainable Improvement Targets class was received by Leo Burnett Mumbai and Procter & Gamble, who created “The Lacking Chapter” for Whisper sanitary safety merchandise.

The Glass Lion for Change went to “Information Tiende” by DDB Mexico for WeCapital financial institution. The marketing campaign helps girls to ascertain their very own credit score traces.



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