Change Off the Digital Chaos to Change on the Good Vibes


Disconnect. Inhale optimistic power and exhale all your worries. Detox your self from unfavorable ideas. Reconnect with your self. Repeat!

Though such a session sounds great, how can one free themselves from all of their troubles when many people are related 24/7? How can we change off the digital chaos and change on the nice vibes? Detaching ourselves from work, for instance, doesn’t really feel sufficient. Whereas getting a break from all our emails feels nice, how will we deal with different distractions like notifications, pop-ups, messages, or updates? We’re so used to those actions that we consider them as a part of our lives however have you ever ever observed how they’re stopping us from reaching a Zen-like frame of mind?

Enter MetLife Gulf‘s “Change Off” wellness web site, a digital place that doesn’t deny the existence of the web and of the gadgets we use to remain related however makes use of this world to offer individuals a chance to benefit from the offline. The monetary service firm’s on-line portal combines the model’s dedication to the holistic life high quality of the shoppers with the ‿and us company’s will to resolve real-life issues via creativity.

The platform emerged as MetLife’s will to sort out web dependancy’s dangerous results that threaten individuals’s wellbeing. As such, the expertise seems like a session of meditation solely that, as an alternative of protecting your eyes shut, you clear your thoughts from worries by taking a journey to a mesmerizing world — nearly hallucinatory — that fascinates anybody, whether or not they search a second of silence or just because they respect cool stuff across the web.

“Over the past twenty years, our telephones have grow to be an increasing number of ubiquitous in our every day lives,” explains John Thekanady, Head of Digital Advertising and marketing, MetLife, Gulf. “However more and more, they’re changing into much less of a device and extra of an extension of our psyche. That’s an issue.” He continues: “Essentially the most invaluable asset of the twenty first century is your consideration. So, to really reconnect with ourselves and do what we love, we first have to be taught to disconnect from our gadgets, nevertheless briefly.”

“The world is within the midst of a psychological wellness epidemic,” concludes Fadi Yaish, Founder and Chief Inventive Officer at ‿and us. “Partly, this is because of us dwelling in a hyperconnected world the place individuals’s gadgets are continually barraging them with content material that stops them from taking note of the issues that matter. There are tons of sources individuals can flip to for assist, however considerably satirically, all these sources are on-line — the place many individuals’s issues began within the first place.”

Trustworthy to its title, the Change Off expertise works solely when customers change their web off, offering them with lovely meditation-like movies to raise their spirit. So, disable your WiFi and knowledge and prepare to take this (nonetheless digital) path to Nirvana which you’ll be able to obtain both on cellular or PC, as it really works on each gadgets.


Consumer: MetLife Gulf

Company: ‿ and us

Founder: Fadi Yaish

Senior Artwork Director: Saymon Medeiros

Inventive Tech Director: Diogo Borges

Senior Copywriter: Steve de Lange

Design Director: Giovanni Borde

Manufacturing: Serena Chemaly

Model Supervisor: Lama Halimeh

Movement Designer: Soheil Magdi



Music & Sound: Toro Áudio

Illustration: Pedro, Papel & Bezouro Estúdio


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