International retail tech funding skyrocketed to report ranges in 2021. That’s in line with analysis agency CB Insights in its new “State of Retail Tech 2021” report (PDF), which supplies knowledge and evaluation on worldwide dealmaking, funding, and exits in private-market retail tech firms.
CB Insights defines “retail tech” as any expertise firm that helps or allows the promoting of merchandise (excluding occasions, journey, gasoline) to customers.
Final month I charted total world retail tech funding in 2021 in line with CB Insights. That funding surpassed $100 billion for the primary time, greater than twice the 2020 quantity. Offers elevated by 25%.
Ecommerce funding elevated by 184% yr over yr, reaching a brand new excessive of $54 billion for roughly 50% of the worldwide retail tech whole.
In response to the CB Insights report, Asia accounted for essentially the most ecommerce offers in 2021.
12 months-over-year funding for bodily, in-store retail expertise elevated by roughly 150% in 2021 to roughly $10.7 billion. The variety of offers grew by 18%.
Amid the funding rush by traders, Bazaarvoice, a rating-and-reviews platform, surveyed in 2021 over “8,000 customers from the U.S., U.Okay., France, Germany, Australia, and Canada, and over 500 workers who work in [physical] retail from the identical nations, to know how individuals from each side of the business consider retail ought to exist sooner or later.”
Bazaarvoice launched the survey outcomes earlier this yr, discovering that customers and workers of bodily retail shops are most occupied with implementing QR codes and digital shows and interactions.