Consumers might quickly be capable of message retailers through Google Procuring

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Google is testing a brand new messaging characteristic that may permit prospects to ship messages to the customer support e mail tackle supplied in your Google Service provider Heart account. Google has invited choose retailers to take part on this pilot through e mail.

The messaging pilot invitation email Google sent to merchants
The messaging pilot invitation e mail Google despatched to retailers. Picture: Kirk Williams.

We’ve reached out to Google and can replace this text as extra particulars turn into out there. Tip of the hat to Kirk Williams for bringing this to our consideration.

Why we care. Offering potential prospects with a solution to contact retailers through Google Procuring might enhance the worth of the platform for each retailers and prospects. Profitable over extra customers and retailers will even assist strengthen Google as a purchasing vacation spot, serving to it compete with the likes of Amazon, eBay and different marketplaces.

The corporate has not introduced when (or whether or not) this characteristic will turn into extensively out there.

What Google stated within the e mail. “We’re excited to announce a brand new messaging pilot that will help you join with prospects and enhance your gross sales by means of Google Procuring,” Google wrote within the e mail. “This elective characteristic will permit prospects to ship messages to the customer support e mail tackle you’ve supplied in your Service provider Heart account.”

“We anticipate that questions will usually be about product availability or specs, and imagine that it will enhance buyer belief and visitors to your website,” the corporate additionally stated.

Retailers which have acquired this e mail can choose into the pilot by finishing the related questionnaire.


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About The Writer

George Nguyen is an editor for Search Engine Land, protecting natural and paid search. His background is in journalism and content material advertising and marketing. Previous to getting into the trade, he labored as a radio persona, author, podcast host and public college trainer.

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