#ContentWritingChat Recap: Sourcing Epic Content material Concepts


The content material you create is crucial in rising your model on-line.

Not solely does it assist to draw folks to your web site and social media profiles, however your content material can be a manner so as to add worth and to place your self as an authority. And in time, folks will start to view you as a reliable supply in your subject.

Nonetheless, creating contemporary and thrilling content material will be difficult should you’re feeling quick on concepts. Fortunately, we’ve got some ideas that can get these inventive juices flowing and make sure you’ll have a full content material plan for the months forward.

That’s as a result of our newest #ContentWritingChat was all about sourcing epic content material concepts.

#ContentWritingChat Recap: Sourcing Epic Content material Concepts With Masooma Memon

Our visitor host this month was a frequent #ContentWritingChat participant, Masooma Memon. She’s a contract author for B2B SaaS corporations, which means she is aware of a factor or two about producing superior content material concepts. Masooma provided some nice recommendation all through the chat, so let’s dive into the recap!

Q1: What’s a terrific content material concept?

You wish to be sure that your content material just isn’t solely related to your model, but additionally solves a ache level that your audience is going through. After they see that you just’re capable of assist them with their issues, they’ll you should definitely come again for extra.

It’s additionally good to convey your individual distinctive, inventive views to a subject. Don’t simply copy what everybody else is doing as a result of that will get repetitive. Discover a method to put your individual spin on issues for a brand new take.

On the finish of the day, it’s all about including worth. For those who’re not including some type of worth to the lives of these in your viewers, they gained’t have a lot cause to stay round.

Once more, add worth! If you genuinely care about exhibiting up and serving your viewers, creating high quality, invaluable content material turns into really easy.

One other aspect of a terrific content material concept is ardour. For those who aren’t passionate concerning the matters you’re writing and talking on, it’ll present. Entice folks to your work by creating content material across the belongings you actually love.

Q2: What are some distinctive methods to supply content material concepts?

Masooma suggests utilizing platforms like Reddit and Quora to find the sorts of questions your audience is asking. You too can look into the preferred and top-rated books in your business by way of Amazon. That additionally reveals what they’re keen on.

You possibly can’t go fallacious with studying! Take a look at books and blogs in your subject to find what different creators are speaking about, in addition to what their viewers is discussing within the feedback part. It might take a while in your half, however social listening is a strong method to achieve a greater understanding of who your viewers is and what they’d wish to see from you.

And at last, Masooma additionally recommends having brainstorming classes with others. For example, becoming a member of forces with different members of your crew may also help generate concepts you by no means would have provide you with by yourself.

With a view to provide you with top-notch concepts, you could get critical about doing all your analysis. Take heed to what your viewers is saying on-line and also you’ll start to see what their principal areas of curiosity are.

If you wish to make issues tremendous simple on your self, create a reader survey and ship it to your e-mail record. That is one thing you could possibly do on a yearly foundation, permitting you to form your content material plan and even the sorts of choices you present. This takes the guesswork out of determining what your viewers needs since they’ll have the ability to let you know instantly.

The extra you discuss to your viewers, the higher probability you’ll stand at growing content material concepts they’ll love. Strive having conversations with them one-on-one within the DMs or in Fb teams, for instance. You possibly can even invite some to have a personal Zoom chat for extra intensive market analysis.

Organising Google Alerts for warm matters in your area of interest is a good way to remain on prime of what others in your business are discovering. Then, you’ll be able to probably put your individual spin on issues by including a brand new perspective.

Much more superb concepts! Wanting by way of your competitor’s posts and studying any feedback left by their viewers can reveal gaps in your content material plan and choices. Uncover the place they’re missing so you’ll be able to step as much as the plate and save the day.

Q3: How will you use social media to supply new concepts?

Discover some Twitter chats in your area of interest and see what they’re discussing. Are there sure matters that appear to be actually fashionable? In that case, discover a method to talk about them in your weblog, podcast, or YouTube channel.

Be the place your viewers is. If you’re energetic in the identical communities they’re (like by way of Twitter chats and Fb teams), you’ll have the ability to see the conversations they’re having. You’ll know what questions they’re asking, what they need assistance with, and a lot extra.

It’s good to create Twitter lists that function a few of your favourite creators. See what they’re speaking about and if it helps get these inventive juices flowing.

This fall: How will you inform if a content material concept is price pursuing?

Masooma shared a useful resource she created that can assist with filtering all of these concepts operating by way of your thoughts. That is positively price trying out!

If an concept involves thoughts and also you’re unsure should you ought to pursue it, don’t be afraid to ask. Run a ballot by way of Twitter or Instagram Tales, for instance. It’ll aid you rapidly and simply gauge curiosity. However like Kushlani stated, generally you could belief your intestine. For those who’re assured an concept goes to be nice, go for it.

As Dana stated, it’s unrealistic to get suggestions on every part you publish. That’s why you could belief the concepts you obtain. In time although, it’ll turn into simpler so that you can generate concepts and know that they’ll be worthwhile. For now, it by no means hurts to ask earlier than transferring ahead.

Q5: How must you get suggestions in your concepts?

To realize suggestions on concepts, strive sharing polls the place folks can rapidly vote with a easy sure or no. In a matter of hours, you’ll have a good suggestion if it’s a success or not.

For those who do got down to ask for suggestions, put together your self for what you might hear. On the web, folks aren’t all the time form with their responses. Know that you could be get some harsh criticism in return, so don’t let it get you down. As a substitute, study from it.

You actually can’t go fallacious with a survey, however if you wish to take it up a notch, choose a couple of survey respondents to hop on a personal Zoom name. This may can help you do some in-depth market analysis.

Q6: How will you prioritize your content material concepts?

Masooma suggests prioritizing concepts primarily based on suggestions and time calls for. Are there sure matters that your viewers is dying to have you ever discuss? You might wish to bump these to the highest of the record.

Work out the place your content material gaps are. What’s your viewers keen on studying about that you just haven’t but coated? It will be good to prioritize these matters as you wish to ship precisely what they’re looking for.

You might even wish to prioritize primarily based in your schedule. For those who’re within the midst of a busy season, you might decide to create content material that’s faster and simpler to convey to life. You’ll additionally wish to take into account the relevancy of the matters at hand. In the event that they’re evergreen, you’re capable of discuss them at any time when. Nonetheless, well timed matters will should be mentioned as quickly as potential earlier than the second passes.

Q7: How do you select which content material format is correct to your model and viewers?

Ask! Share a ballot on social media or embody this query in a survey you ship out. Ask your viewers what their favourite sort of content material to devour is. This may let you already know the place to direct most of your effort and time.

Apart from contemplating your viewers’s pursuits, it’s additionally good to contemplate which platforms can help you shine. Are you a terrific author? Go for running a blog. For those who love to talk and interview others, podcasting could also be for you. Your content material also needs to be a pleasure to create and will showcase your abilities.

Andrea agrees that it’s vital to know your strengths. Don’t power your self to do one thing since you really feel like you need to. Play to your strengths and folks will decide up on the fervour and pleasure that comes by way of in your work.

Once more, it’s a mixture of figuring out your viewers and figuring out your self. Like Dana stated, you need to have the ability to use your voice to the perfect benefit. Which sort of content material means that you can just do that?

It’s additionally a good suggestion to analyze your analytics. For those who’ve already been experimenting with several types of content material, the info will let you know what’s actually fashionable.

And as Jim stated, it’s all the time price a strive. For those who suppose you’d wish to experiment with a brand new content material format, give it a go. You gained’t know if it really works for you till you give it a shot. See the way it feels for you and in case your viewers is .

Q8: What are some good methods to repurpose your content material to realize extra traction?

There are such a lot of methods to repurpose your content material, however one good manner is to show blogs, movies, and podcasts into a number of social media posts. They might be quotes, ideas, and many others. to offer folks a style at what the total piece of content material is like.

One other good transfer is to create a weblog publish that’s a transcript of your video or podcast. This manner, if folks favor to learn over watching or listening, they will achieve this.

All for becoming a member of #ContentWritingChat? We host our Twitter chat on the primary Tuesday of each month at 10 AM Central. Comply with @ExpWriters to remain up to date.


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