Craft a Social Media Resume With These Ideas & a Template


Gone are the times of the Occasions New Roman, stark resume. Now, in some fields no less than, there’s extra room for creativity and character in these one-sheeters—cue a collective sigh of aid for anybody making a social media resume.

Relating to the bustling area of social media, it pays to face out. Within the final decade, jobs in search of folks to fill this position have elevated greater than 1,000%. Social media is changing into the confirmed work of future CMOs—not simply further intern work.

However as the recognition and alternative for profession progress on this area grows, so does the competitors. And with recruiters spending simply six seconds every resume, you want a resume that stands out clearly and rapidly.

Comply with this information to grasp the do’s and don’ts of making a social media advertising resume. Then, obtain our social media resume template to place the following pointers into motion.

The do’s of a social media resume

Do embrace data-driven expertise

Abilities that each social media supervisor will need to have, like communication, creativity or group, received’t make you stand out.

Exhibiting the way you’ve used these abilities to create impression will.

Utilizing metrics in your resume to quantify the impression you made in previous positions differentiates you from different candidates within the stack.

This not solely reveals what you probably did—it reveals what you completed. In any case, what sounds extra spectacular: “Posted participating content material” or “Created content material that constantly achieved a median of 100,000 impressions”?

Listed below are just a few KPIs to think about together with in a data-driven resume:

  • Viewers progress: Grew X channels by 10,000 followers in X months, or elevated followers by X% in X months
  • Potential to construct model consciousness: Elevated month-to-month impressions by X% month over month, or grew Fb put up attain from 4,000 to 12,000 folks
  • Stats round income: Contributed to growing income by $X, or contributed to promoting out 200-ticket occasions by viewers concentrating on
  • Engagement impression: Maintained a 4% common engagement charge on Instagram posts, or elevated common month-to-month engagements by 10,000 throughout all channels
  • Paid social stats: Decreased advert CPC by $X by adjusting viewers concentrating on
  • Profitable campaigns you managed and the KPIs round them

Use Sprout Social’s experiences to rapidly and simply pull these metrics. The Profile Efficiency Report can spotlight your impression and metrics per community, whereas Cross-Channel Reviews offer you a giant image have a look at outcomes throughout all social profiles.

Sprout Social's Instagram Profile report

In the event you don’t have entry to a instrument like Sprout or precise information factors, attempt these workarounds:

  • Quantify what number of influencers you labored with
  • Embody the price range you managed for paid social
  • Point out follower progress: In the event you don’t bear in mind what number of followers your organization had if you began, use the Wayback Machine to take a look at their followers in your begin date
  • Embody posting frequency and the variety of channels you managed
  • Spotlight technique by numbers—for instance, did you streamline the variety of instances your organization posted on social each day?

Spotlight exhausting and smooth abilities

Laborious and smooth abilities signify two sides of the identical artistic coin, and it’s best to embrace each in your resume.

Laborious abilities are extra particular and measurable—suppose social media instruments and software program you’ve got expertise with, like Sprout, or abilities like content material creation, being bilingual and images.

Comfortable abilities are extra summary, however vital—suppose communication, hard-working and detail-oriented.

Specialists counsel limiting your self to six to 10 of your most related abilities to maintain them concise and reliable.

Job descriptions for social media professionals will embrace a mixture of exhausting and smooth abilities, so have a look at job postings you’re involved in to determine that are most related.

Check out just a few abilities, exhausting and smooth, we recognized in a social media supervisor place at Past Meat:


Professional tip: Use your work expertise descriptions to show these abilities with accomplishments and metrics. If Sprout is in your exhausting abilities part, show the way you used it in your expertise part.

Use key phrases from the job description

Customizing your social media resume and abilities for every job you apply to goes a good distance, touchdown you within the high 5% of candidates earlier than a human being even sees your utility.

Many bigger corporations use applicant monitoring techniques (ATS) to display screen resumes, scanning them for related key phrases to seek out probably the most certified candidates. Utilizing key phrases can stop you from falling by the automated cracks and, as soon as at a hiring supervisor’s desk, could make you stand out.

What does this appear to be in apply? Let’s use this job posting for Calm for example:


Right here’s how one can translate the key phrases recognized above into the work expertise part of your resume:

  • Developed cross-platform model and content material campaigns throughout our TikTok, YouTube, Instagram, Fb and Twitter channels
  • Led the creation of a video content material technique to develop my firm’s TikTok channel by X views and movies in X months
  • Created information experiences to share with cross-functional collaborative companions from the Advertising, Content material and Partnerships groups

Rejoice certifications

In the event you’ve been within the work world for some time, together with certifications in your resume—like Google Analytics or Sprout Certifications—can spotlight your dedication to persevering with schooling in an ever-changing area, in addition to your proficiencies.

In the event you’re a latest graduate, including digital advertising certifications to your resume can emphasize your exhausting abilities—even earlier than you’ve got full-time expertise to tout.

Emphasize expertise over schooling

Earlier than this sparks probably the most heated dialogue since whether or not or not social media managers want masters levels, hear me out.

Social media professionals can come from a spread of various backgrounds—some by no means studied advertising.

Giant organizations weigh expertise extra closely than schooling 44% of the time, with some main corporations dropping their four-year diploma requirement altogether. And one examine discovered that 45% of hiring managers and recruiters weigh potential as an important component of an utility.

The takeaway? De-emphasize your schooling part and lead with expertise.

There are just a few exceptions to this rule. Main with schooling can assist latest graduates alleviate gaps of their early resume. For candidates with 5 to 10 years of expertise, a number of professionals suggest transferring your schooling additional down in your resume. In addition they counsel eradicating your commencement date after 10-15 years to restrict age bias—aside from persevering with schooling, like a Ph.D. or notable certifications.

Professional tip: In the event you don’t have a level, you may nonetheless apply for a job that requires one in case your expertise speaks for itself. Flexjobs recommends together with a line that claims, “in lieu of a bachelor’s diploma, I’ve X years of confirmed expertise” to get by an ATS.

Embody an goal assertion if it provides worth

A profession goal consists of some quick sentences on the high of your resume describing you, your accomplishments and what you hope to realize subsequent.

With already restricted actual property in your resume, is that this obligatory? Not at all times.

In the event you’re altering fields, making use of for an entry-level place or in case you simply moved, a profession goal can present background that fills in job gaps and gives extra context .

On the finish of the day, it’s as much as you—simply ask your self the query, “does a profession goal add worth?” 

The don’ts of a social media resume

Don’t be dishonest

This goes with out saying—don’t lie in your resume. Solely embrace abilities, expertise and stats which can be truthful.

If you must beef up your expertise, determine the abilities in job postings that you simply lack and go from there. Can you discover lower-level positions or certifications that may make it easier to construct these abilities? You may even look into freelancing to realize extra hands-on expertise and refine abilities you have already got.

Don’t overdo the visuals

Relating to a social media resume, a splash of shade right here and a private emblem and icons there add a contact of design aptitude that proves your eager visible eye.

However don’t go overboard. How do you react if you see a resume with wild fonts, a number of colours and too many visible parts?

To not point out, that applicant monitoring system we talked about earlier might not register resumes with photographs or traces in them that may seem as jumbled messes of code.

Professional tip: Skipping photographs in your resume is really helpful. At finest, they don’t add worth. At worst, they will affect discrimination.

Don’t neglect to spell test

A resume highlighting your copywriting abilities and a spotlight to element can lose all credibility from one typo.

Don’t simply depend on spell test in Phrase or Google Docs—learn by your resume rigorously just a few instances, and ask a pal or member of the family to do the identical.

Use this template to put in writing a social media resume that resonates

You realize you’ve got what it takes to land that unbelievable TikTok-centric job you’ve been dreaming of—now show it. Create a social media advertising resume that’s clear, to-the-point and most significantly, makes you shine.

Obtain the template


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