CreatorIQ Named Official TikTok Advertising Companion

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Partnership Provides Model and Company Prospects Direct Entry to First-Celebration TikTok Creator Market Efficiency and Viewers Metrics By means of the CreatorIQ SaaS Platform

LOS ANGELES — CreatorIQ introduced that TikTok has named it an official TikTok Advertising Companion—changing into TikTok’s first SaaS-only influencer advertising platform companion.

“TikTok has turn out to be a key platform for manufacturers trying to faucet into tradition”

The combination will give CreatorIQ clients entry to key TikTok creator and content material metrics which can be accessible within the TikTok Creator Market by means of the CreatorIQ dashboard. This implies manufacturers can have direct entry to TikTok’s unique first-party insights on viewers demographics, development tendencies, best-performing movies, and extra to assist them determine one of the best creators to work with. CreatorIQ clients may now plan and execute end-to-end TikTok creator advertising campaigns inside CreatorIQ’s Intelligence Cloud.

TikTok is a vital aspect of CreatorIQ’s mission to attach international manufacturers and companies with creators as the only supply of reality to handle and measure each side of influencer advertising. TikTok has rapidly turn out to be a crucial platform for each manufacturers and creators, reporting greater than 1 billion month-to-month customers, whereas CreatorIQ has recognized engagement charges as excessive as 15% throughout a number of classes in a latest evaluation.

“Over the previous two years, TikTok has turn out to be a powerhouse platform for creators, who’re driving the cultural dialog for the whole digital world,” mentioned Tim Sovay, Chief Working Officer at CreatorIQ. “This partnership will give CreatorIQ clients the flexibility to pair TikTok’s first-party knowledge and analytics with our sturdy workflow and measurement options to create really efficient ROI-based campaigns. What’s extra, it contributes further knowledge to our efforts of growing and delivering standardized benchmarks for the whole business.”

“Creators are the lifeblood of our platform, and we’re continually considering of recent methods to make it simple for them to attach and collaborate with manufacturers,” mentioned Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We’re thrilled to be integrating with an elite group of trusted companions to assist manufacturers uncover and work with numerous creators who can share their message in an genuine means.”

The TikTok partnership intently follows CreatorIQ’s acquisition of influencer advertising analytics platform Tribe Dynamics, which vastly prolonged its management place as the biggest international influencer advertising SaaS platform by way of income, development, knowledge authority, and international growth.

“TikTok has turn out to be a key platform for manufacturers trying to faucet into tradition,” mentioned Gary Orellana, SVP of Influencer Advertising at dentsu, Americas. “The power to entry the TikTok Creator Market by means of the CreatorIQ dashboard permits us to maximise the influence of our creator outreach and administration efforts, by unifying them throughout platforms, offering real-time first-party knowledge, and creating efficiencies for our purchasers.”

About CreatorIQ

CreatorIQ is essentially the most trusted software program to unify and energy superior influencer advertising for the world’s most progressive enterprises. Its Intelligence Cloud facilitates knowledge science-enabled creator discovery, streamlines workflow, ensures model security, and drives significant measurement. AB InBev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are simply among the manufacturers that make the most of CreatorIQ’s platform to drive actual enterprise outcomes throughout their influencer advertising ecosystems.

Based in 2014, CreatorIQ is headquartered in Los Angeles with 25 international workplaces. For extra info, go to CreatorIQ.com.

About TikTok

TikTok is the main vacation spot for short-form cellular video. Our mission is to encourage creativity and produce pleasure. TikTok has international workplaces together with Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.



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