DAM vs. MAM | Tips on how to Store Media Asset Administration Software program


“Media asset administration” (MAM) and “digital asset administration” (DAM) are very related, however they’ve notable variations which make them greatest for various customers. That mentioned, sure DAMs have sturdy video administration performance which make them a sensible choice for customers who may make good use of different DAM options, too.

On this publish, we clarify:

  • The variations between media asset administration software program and digital asset administration software program
  • How to decide on between the 2 and slim down your choices
  • Brandfolder’s media asset administration options for video and multimedia recordsdata

On the finish, we’ll additionally embody a couple of different media asset administration software program to contemplate.

Need to tour Brandfolder’s media asset administration options and see our superior instruments for video and multimedia belongings? Request a free demo with our workforce to debate your precise wants and find out how we will tailor our DAM platform for you.

The time period “media asset administration” refers back to the processes and software program your groups use to handle video recordings, audio recordsdata, and different multimedia belongings.

Media asset administration (MAM) software program is usually utilized by video editors or producers, or those that work within the broadcast trade, however it’s a sensible choice for anyone who must handle a excessive quantity of wealthy media belongings as a result of it has superior options to assist video, audio, and multimedia manufacturing.

MAMs are completely different from digital asset administration options as a result of they’re geared extra for groups who simply have video and wealthy media to handle, whereas DAMs are for groups which have movies and different forms of belongings. DAMs can be utilized by quite a lot of groups throughout all industries; they settle for all file varieties and aren’t restricted to video and wealthy media recordsdata; they’ve superior options to assist all forms of model collateral and the groups who want to make use of it.

Some DAM software program has further video modifying and publishing options to offer customers who’ve plenty of video belongings the instruments to raised repurpose and make the most of them. So in case you’re in search of a digital asset administration software program that helps video, you must search for a model that provides these bells and whistles. Plus, most DAMs may be built-in with different video manufacturing software program to assist your complete content material creation workflow.

Tips on how to Select Between Media Asset Administration & Digital Asset Administration Software program

So how do you select between the 2? It’s really fairly simple.

You’re greatest fitted to media asset administration software program if….

  • You’re employed in video manufacturing or are in search of a software particularly to assist video manufacturing.
  • You’re employed within the broadcast trade and wish a software to help with media planning.

Use a digital asset administration system if….

  • You’ve got quite a few asset varieties to handle, along with video, audio, and multimedia recordsdata.
  • You’ve got a excessive quantity of video recordsdata and multimedia belongings to handle, however don’t want manufacturing workflow assist
  • You’re employed outdoors of video manufacturing — for instance, in gross sales or advertising groups, promoting or PR, eComm or retail, images, training, hospitality, the listing goes on…
  • You need software program that works for the entire completely different groups and end-users that use your model belongings.

Try our information of one of the best digital asset administration software program to study extra about the preferred DAM choices.

Brandfolder is persistently ranked top-of-the-line DAM software program as a result of it’s extremely versatile and constructed with dozens of additional options — reminiscent of an superior video studio, for instance — to assist quite a lot of groups and what they should accomplish.

Our DAM allows you to retailer your whole model collateral in a single place, as an alternative of utilizing a number of completely different storage choices. As such, it prevents belongings from being unfold round and is ideal for customers that have to retailer all of their recordsdata (i.e., paperwork, pictures, movies, 3D fashions, and so forth.) in a single central location.

Asset Library

What’s much more handy is that Brandfolder is definitely customizable: We sit down with you earlier than even switching over to our DAM to debate what you want in a digital storage resolution and decide how we will arrange Brandfolder to test these containers. Brandfolder additionally integrates with quite a few different functions and has an open-source API, so you’ll be able to join it with another software program your groups use, together with video modifying and video manufacturing instruments, and push belongings between platforms with ease.

Let’s discuss a bit extra about Brandfolder’s video options and the way it’s designed that will help you handle your complete asset library.

Clear & Present Asset Library

Along with storing your whole model belongings, Brandfolder makes it quite a bit simpler to preserve your asset library organized and up-to-date with permissions, duplicate asset detection, and expirations.

After you’ve moved your whole movies and different digital content material to Brandfolder, you’ll be able to put a assessment and approvals course of in place for all new belongings. You possibly can even management who’s allowed to assessment and approve belongings so duties aren’t solely delegated to 1 particular person admin, however somewhat dispersed all through a number of admins in your workforce. This prevents unauthorized customers from including content material to your media library and ensures all the things that lives in your DAM has been given the inexperienced mild to make use of.

Brandfolder’s duplicate asset detection additionally comes into play when importing belongings: This function analyzes what you’re importing to see if the identical file already exists in your DAM. If it does, Brandfolder will immediate you to cancel the add or merge the brand new file with the prevailing one. This function is helpful as a result of it prevents groups from having a number of variations of belongings mendacity round, however it’s particularly helpful for groups with plenty of video footage as a result of video recordsdata eat up a great deal of cupboard space, and eliminating dupes ensures you’re not losing area.

Duplicate Detection

It’s also possible to reap the benefits of expirations to “retire” content material when it’s not wanted. Should you’re utilizing video footage for a limited-time marketing campaign, reminiscent of a vacation industrial or a promo video, you’ll be able to select a date to run out the content material in Brandfolder, after which customers can’t obtain or use it after that given date. This provides you higher management over the content material lifecycle, from ingestion to expiration.

Don’t fear — the content material will nonetheless reside in Brandfolder in case you ever need to entry it sooner or later, it’ll simply be labeled as “expired.”

Trackable Sharing Strategies

E-mail has by no means been ideally suited for sharing digital content material as a result of it’s arduous to maintain observe of what’s been despatched and when, and you’ve got just about no management over content material when you hit ship. To not point out, sending movies over e mail is much more of a headache given how massive video recordsdata may be — we’ve even heard of groups having to ship video recordsdata in thumb drives through snail mail as a result of they’d an excessive amount of footage to ship on-line.

So to make life simpler, we offer two simple methods to share digital belongings in Brandfolder: You possibly can add different Brandfolder customers to content material through permissions, or you’ll be able to ship belongings to exterior collaborators with a customized share hyperlink.

Share Links

We additionally offer you higher management over sharing — you’ll be able to modify permissions or customized share hyperlinks at any time, and all of our customized share hyperlinks are trackable so that you all the time know what content material has been shared. When sharing digital media through a share hyperlink, you’ll be able to add or take away content material, watermark content material or disable downloading for end-users, arrange real-time notifications for when customers open or obtain content material, set hyperlinks to run out, and extra.

These sharing strategies not solely make the act of sharing belongings simpler, however in addition they enhance the accessibility of belongings so different customers can log in to Brandfolder and discover authorised collateral on their very own phrases… with out having to ship an asset request each time they want a chunk of content material. This enables all people — from the video editors who produce the content material to the groups who use it — to work extra productively.

Collaborative Workflow Options & Model Management

Brandfolder’s collaborative options streamline video (or different asset) updates by permitting groups to:

  1. Remark with one another about edits on the precise asset, and reference that remark thread anytime they want.
  2. Push the video file backwards and forwards between Brandfolder and its native modifying app to rapidly make modifications.
  3. Assessment edits in Brandfolder and approve the up to date video to be used.
  4. Maintain an in depth model historical past outlining the edits made and who made them.
  5. Automate asset updates and assure all people’s working off the newest model.


Brandfolder integrates with quite a lot of content material creation instruments, together with Adobe’s Artistic Cloud and different video manufacturing software program, so you’ll be able to push new content material instantly from these platforms to Brandfolder. Our integrations assist customers to keep away from the cumbersome strategy of downloading and re-uploading movies between platforms to allow them to get pleasure from a smoother modifying course of.

Our collaborative options and integrations enhance workforce communication, model management, and guarantee all customers are staying in the identical place to work on belongings.

As well as, Brandfolder now includes a built-in venture administration suite, referred to as Workspace, the place groups can work on digital tasks in a single shared dashboard. Workspace seems and feels quite a bit like the everyday venture administration software program: It allows you to break down massive tasks into smaller duties, assign duties to different workforce members, test on activity standing, prioritize duties based mostly on significance or due date, look again on accomplished duties, and extra.

Our DAM system additionally integrates with Smartsheet for extra superior venture administration capabilities.

Learn Extra: Find out about our digital asset administration instruments for creatives and design groups.

Superior Video Studio

On high of collaborative instruments for creatives and video editors, our Superior Video options empower all people — even customers with completely zero video modifying information — to repurpose video recordsdata for his or her particular person tasks. This manner, they don’t need to ask a designer or different workforce member with video modifying expertise to help with their duties, and all people has the sources to make the most of your model’s video content material.

Within the Superior Video suite, you’ll be able to:

  • Trim video recordsdata to chop out the moments you don’t need or want
  • Create video clips or GIFs for social media or different on-line channels
  • Convert video file codecs (.mp4, .mov, .flv) or alter the decision (1080p, 720p, or 480p)
  • Add branded watermarks to movies and alter the watermark’s look
  • Create video thumbnails and entry an embeddable hyperlink so you’ll be able to publish your video throughout the net
  • Assessment your video footage in our high-quality media participant

When you make modifications, you’ll be able to obtain the modified video and use it in your tasks. Alternatively, you’ll be able to pull video recordsdata into branded templates, push movies to different functions with integrations, or use Brandfolder to publish movies on-line.

Notice: Brandfolder received’t completely save any of those modifications, so your authentic video file will all the time stay intact no matter who’s utilizing it. Your video recordsdata will solely replace if an admin or artistic makes alterations within the Workflow tab and replaces the video file with a brand new model.

One other cool perk of storing movies in Brandfolder: Our transcription function. While you import your video footage, our software program mechanically transcribes the audio to textual content and shops the transcription within the asset’s metadata. That approach, you should utilize the search performance to find movies by dialogue, assessment video content material with out having to playback the video, and pull the transcript for captions, subtitles, video evaluation, and different video modifying tasks.


To present designers and video editors higher peace of thoughts, Brandfolder additionally allows you to create and retailer detailed model pointers inside the platform. This ensures that everyone who can entry your video recordsdata is aware of precisely how they’ll use them.

With our Brandguide function, you’ll be able to copy model pointers from one other doc if you have already got some written up, or you’ll be able to draft new pointers in Brandfolder. The set-up prompts stroll you thru your complete course of.

There’s no proper or flawed option to arrange your model pointers — you may be as concise or detailed as you would like. However sometimes, we see groups who work with video content material use the Brandguide function to stipulate:

  • The kind of tone they need their branded movies to have
  • Authorised language for movies… together with what to not say
  • Authorised music, sounds, graphics, and so forth. to make use of in movies
  • The place movies may be posted
  • How movies may be altered
  • Specs for downloading and publishing video recordsdata (i.e., most well-liked file kind, decision, and so forth.)
  • The kind of model components to incorporate when posting movies on-line
  • Tips on how to watermark movies and examples of authorised watermarks

Brand Guide

On the finish, your model pointers are displayed in a sophisticated, branded portal, and the web page format ensures that your whole info is straightforward to browse, bettering the person expertise.

Having accessible model pointers vastly improves model consistency and reduces the variety of questions artistic groups and movies editors need to area about how one can use collateral.

For extra tips about model administration, observe our model consistency guidelines.

Copy & Paste On-line Publishing

Brandfolder additionally has a built-in content material supply community (CDN) system so you should utilize Brandfolder as a single supply of reality and energy on-line content material out of your DAM.

So how does this work?

Every of your belongings in Brandfolder, together with your whole wealthy media recordsdata, is assigned a singular CDN hyperlink. You possibly can entry this hyperlink inside the asset overview after which publish your content material on-line by copying and pasting the hyperlink the place you need your asset to reside.

You should use CDN hyperlinks in e mail advertising campaigns, eCommerce websites, and different internet pages, content material administration methods, (or actually wherever on the internet). This makes the method of publishing video recordsdata a lot sooner as a result of you’ll be able to simply hyperlink your video throughout web sites as an alternative of downloading the content material and importing it each place you need to publish it.

CDN link of Video Asset

Utilizing Brandfolder’s CDN system to publish on-line content material can be helpful as a result of:

  1. Brandfolder tracks all CDN hyperlinks so you understand precisely the place your content material lives on-line.
  2. It eliminates the tedious activity of swapping belongings each time edits are made, as all modifications made on the Brandfolder stage mechanically replicate in every single place the asset is embedded.

To learn extra about utilizing digital asset administration software program to publish on-line content material, try our DAM for publishing publish.

Customizable Reporting Options

It’s also possible to preserve a more in-depth eye on how and the place your movies and different belongings are used with Brandfolder Insights. With our reporting dashboard, you’ll be able to take a look at:

  • Which belongings are seen and downloaded most steadily (a.ok.a. “High Performers”)
  • Who’s downloading and utilizing your belongings most frequently (a.ok.a. “High Customers”)
  • Who’s sharing belongings, with whom, and the way usually
  • And extra

Plus, our reporting options are utterly customizable, so you’ll be able to observe completely different information over completely different time intervals.


Our reporting function additionally provides you perception into the content material you should create because it exhibits all the things your customers are looking for in Brandfolder. You possibly can see which search phrases generate useful outcomes, and which of them depart customers requesting extra. Then you’ll be able to plan accordingly and implement new video tasks round their wants.

Does Brandfolder have the appropriate media asset administration options in your groups? Discover the ins and outs of our digital asset administration system and determine if we’re really the appropriate DAM in your wants by getting began with a free demo and session.

Should you want a extra strong media asset administration system to assist video modifying or manufacturing, think about the three choices beneath:


An enterprise media asset administration system, this uber-advanced resolution has numerous options to provide new video content material, retailer and protect video recordsdata, distribute video recordsdata to others, plan media tales, and schedule movies/multimedia for publishing. Additionally they supply dozens of different software program to assist their MAM system.

This resolution is widespread as a result of it covers all the things you’d want (and extra) for video manufacturing and media planning, however its interface is a bit of outdated, it’s considerably tough to make use of, and it has an costly price ticket.


eMAM, or Empress Media Asset Administration, is a considerably extra fundamental media asset administration system that has plenty of instruments to provide new content material, collaborate with different workforce members on video tasks, and retailer movies in a single accessible repository.

eMAM gives quite a lot of MAM options for various workforce sizes, however their platform is exclusive as a result of they provide these options in each cloud-based and on-premise choices — so it is a viable choice for customers who want self-hosted software program.

eMAM has a cheaper price level than different media asset administration platforms, however reviewers say the platform is all the time “below development” so it’s arduous to maintain up with new options and requires ongoing coaching.


MediaCentral is typically categorized as a digital asset administration platform, however at its core, it’s a media workflow resolution for groups who have to deal with video and multimedia manufacturing. It’s widespread amongst distant groups and customers who work with collaborators from all around the world as a result of it’s constructed to unify groups, support communication, and increase effectivity.

MediaCentral’s MAM is fairly customizable, you’ll be able to choose the options you want and arrange the integrations that greatest fit your groups and workflows. Their resolution is marketed for groups throughout nearly all industries and verticals, and their onboarding workforce may also help get you arrange.

The one factor is that MediaCentral’s software program may be dear: It’s important to decide right into a subscription, and a lot of the options are tacked on as extras, so that you’re continually being upsold when you should entry a brand new function or add a brand new person. As well as, MediaCentral will get so-so critiques, some reviewers benefit from the platform as a result of it’s easy, however some say the software program is troublesome to study and use.

Get Began With Brandfolder For Free

Discovering the appropriate on-line storage resolution in your model belongings comes right down to contemplating:

  • Why you want a extra superior storage resolution and the pains you’re at present going through
  • Which kind of software program has the options and functionalities you should resolve these issues

With simply these two issues, you’ll be able to select between MAM and DAM options, and slim down your choices from there. However in case you’re nonetheless on the fence, we’re all the time right here to assist.

Our hands-on buyer expertise workforce is offered to stroll you thru the Brandfolder platform and show you how to determine if our digital asset administration software is actually one of the best match for your online business. We’ll discuss to you about your groups’ particular wants and the way your completely different customers can leverage Brandfolder to bolster their workflows. We’ll even gameplan the onboarding course of with you so that you’re by no means by yourself to deal with this transition.

To study extra about Brandfolder’s options, customization, and pricing, click on the button beneath.


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