Debunking 4 Widespread Myths About Influencer Advertising and marketing


Social influencers have been round for fairly a while, however influencer advertising and marketing is a comparatively new development within the advertising and marketing and promoting trade. We use the time period ‘comparatively’ as a result of it’s akin to movie star endorsements – sans the movie star – and on totally completely different platforms.

As extra companies look to undertake key opinion chief (KOL) advertising and marketing methods and the recognition of influencer advertising and marketing proceed to develop – the trade is on observe to change into a multi-billion greenback trade in 2022 – it’s puzzling to find there nonetheless exists a number of myths and misconceptions about this trade. Enable us to share and debunk a few of these widespread myths.

Fable #1: The extra followers, the higher

Whereas it’s true that extra followers translate to a wider viewers attain, that doesn’t imply micro or nano-influencers are ineffective. As a matter of reality, a examine has proven that influencers with a smaller follower depend can produce a better engagement fee – as much as 4% – in comparison with their extra fashionable counterparts.

So when you would possibly be capable to attain a bigger viewers by working with a well-known social influencer, the engagement fee won’t justify the upper value, particularly if you’re not reaching your key demographics.

Conversely, because of their decrease follower depend, micro and nano-influencers usually tend to interact with their viewers, establishing a extra private reference to their followers. When the viewers is extra invested within the influencer, they’re extra receptive to the messages these influencers must share.

Fable #2: Influencer advertising and marketing may be very costly

Value is usually the largest consider each entrepreneur’s thoughts when they’re planning their advertising and marketing finances. And when they’re planning to have interaction an influencer with a excessive follower depend, they could baulk on the value, resulting in the misperception that influencer advertising and marketing is pricey.

Nevertheless, this isn’t essentially the case, particularly when you select to work with micro-influencers. Except for follower depend, the prices may also range relying on how you propose on working with them – are you participating them for a one-off Instagram story or a collage of Instagram posts? Are you planning to work with them on only one advertising and marketing marketing campaign, or is it a long-term partnership? Such variables may even influence your prices.

Due to this fact, earlier than you attain out to your preferrred influencer, it’s advisable to have these variables labored out, so you’ll be able to decide whether or not their asking value is inside your finances. Alternatively, if you’re unfamiliar with the influencer advertising and marketing panorama, it’s possible you’ll wish to collaborate with a social media influencer advertising and marketing company that gives a wide range of pricing plans which you can discuss with.

Fable #3: Influencers are laborious to work with

One other widespread false impression we now have seen bandied round is the notion that influencers are tough to work with and are solely in it for the freebies. Nevertheless, such incidents are few and much between, and we should always not decide the entire trade on the actions of a choose few people. Most influencers love their jobs and work transparently to assist obtain progress, each for themselves and the companies they work with.

It’s critical to do not forget that influencers are usually not right here to trick or deceive you. Their purpose is that will help you inform your story to an viewers via their platform. Moreover, a partnership works each methods. To work successfully with influencers, it is advisable talk with them overtly, so you’ll be able to each be on the identical web page and work in the direction of a typical objective – spreading your message to the widest viewers potential.

Fable #4: It takes an excessive amount of effort and time to arrange

As the sector of influencer advertising and marketing continues to evolve, the method is prone to get simpler. Whereas it may appear intimidating to a novice trying influencer advertising and marketing for the primary time, the method is definitely fairly accessible.

Given the rising reputation of influencer advertising and marketing, companies now have loads of choices to select from on the subject of managing one’s influencer advertising and marketing efforts. In truth, there are businesses and databases in place to help you in deciding on your preferrred influencer. Lots of them may even assist you observe the success of your influencer advertising and marketing marketing campaign.


There isn’t a denying the influence influencer advertising and marketing can have on a enterprise’s advertising and marketing efforts. Nevertheless, if you’re hesitant to make the leap because of the varied myths you’ve gotten heard up to now, don’t be. By doing all your homework and having a robust concept of what you wish to obtain in thoughts, you might be certain to reap the various advantages of influencer advertising and marketing!

In case you are prepared to succeed in out to a social media influencer to spice up your model consciousness, get in contact with us at Kobe World Applied sciences. At Kobe, we now have years of expertise working with established social influencers in Singapore who may also help you develop your enterprise. Your model will certainly thrive with our assist pairing your artistic advertising and marketing concepts with the suitable influencer!


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