E-mail Advertising and marketing Statistics You Ought to Know in 2022



Take a look at the entire record of e mail advertising statistics to learn how you stack up and see benchmarks to match your outcomes.

E-mail advertising continues to be some of the highly effective instruments for rising your online business. (Want proof? Take a look at stat #1 under.)

Though e mail advertising has been round for many years, it’s everchanging.

New e mail advertising instruments — like AMP for E-mail — pop up all the time. Entrepreneurs are taking progressive approaches to e mail advertising. And e mail advertising benchmarks change yearly.

Need to see how your individual e mail advertising technique compares and what different companies are doing to innovate?

Take a look at this final record of e mail advertising statistics to learn how you stack up and see e mail advertising benchmarks to match your outcomes.

Common e mail advertising statistics

  • 4.6 billion – estimated variety of each day e mail customers by 2025. – Statista
Email Graph of email users from 2020 to 2025
  • 46% of emails are opened on cellular gadgets. – Litmus 
  • On common, customers spend 2.5 hours checking e mail on a typical weekday. – Adobe

E-mail advertising open and click-through fee statistics

  • 15.1% is the typical open fee for B2B companies. – DMA
  • 65% of small companies common open charges between 11% and 50%. – AWeber
Average Email Open Rates
  • 77% of small companies common e mail click-through charges between 0% and 10%. – AWeber
Average email click-through rates
  • 61% of small companies with efficient or very efficient e mail copy have click-through charges of 6% or larger. – AWeber
  • The common click-through fee for welcome emails is 26.9%. – Hive
  • The common open fee for deserted cart emails is 40.1%. – SaleCycle
  • You may improve your click-through charges by 300% while you add a video to your emails. – Martech Advisor
  • 63% of customers reported that they open an e mail to discover a low cost. – Media Put up
  • Welcome emails have an open fee 4 instances larger and a click-through fee 5 instances larger than different emails. – Experian
Graph showing welcome emails have a higher open and click rate

E-mail advertising ROI statistics

  • Firms common a return on funding of $36 for each $1 spent on e mail advertising. – Litmus
  • E-mail advertising is 40 instances more practical at buying clients than Twitter and Fb mixed. – McKinsey
  • Firms who A/B cut up check their emails common a return on funding of $48 for each $1 spent. – Litmus

E-mail advertising ship frequency statistics

  • 54% of small companies ship emails no less than as soon as per week. – AWeber
Email send frequency
  • 306 billion emails had been despatched and acquired every day. – Statista

E-mail content material statistics

  • 64% of small companies say their e mail copy is efficient or very efficient. – AWeber
  • 94% of small companies write their very own advertising emails as a substitute of outsourcing their copywriting. – AWeber
  • On common, emails include 434.48 phrases. – AWeber
Words in an email graph
  • The common e mail takes 3.3 minutes to learn. – AWeber
  • 50% of emails include lower than 300 phrases. – AWeber

E-mail topic line statistics

  • E-mail topic strains include 43.85 characters on common. – AWeber
Characters email subject lines
  • Solely 6.9% of e mail topic strains include emojis. – AWeber
Percentage of emails that contain emojis
  • 60% of e mail topic strains use sentence-case capitalization, 34% use title-case capitalization, and solely 6% use all lowercase capitalization. – AWeber
Email subject line capitalization graph
  • 47% of e mail recipients open an e mail primarily based on the topic line alone. – OptinMonster

E-mail advertising personalization statistics

  • Customized e mail campaigns enhance click-through charges by 14%. – Demand Gen Report
  • Customized emails ship 6x larger transaction charges. – Experian

E-mail automation statistics

  • Automated emails common a 70% larger open fee over a normal e mail publication. – Epsilon E-mail Institute
  • Automated emails common a 152% larger click-through fee over a normal e mail publication. – Epsilon E-mail Institute
  • 51% of companies use e mail automation to enhance their advertising processes. – E-mail Monday

What clients say about e mail

  • 49% of customers state they want to obtain weekly promotional emails from their favourite manufacturers. – Statista
  • 61% of e mail subscribers want to obtain promotional emails no less than as soon as per week. – MarketingSherpa
  • 59% of customers say receiving an e mail impacted their buy choices. – SaleCycle
  • 61% of customers favor to be contacted by manufacturers via e mail. – Statista

What entrepreneurs say about e mail

What small enterprise homeowners say about e mail advertising

  • 79% of small companies say e mail advertising is necessary to their enterprise technique. – AWeber
  • 60% of small companies say their e mail advertising technique is efficient or very efficient. – AWeber
  • 43% of small companies have 500 or much less e mail subscribers. – AWeber
  • 42% of small companies with over 500 subscribers have efficient or very efficient e mail advertising methods. – AWeber



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