E-mail Advertising and marketing Statistics You Ought to Know in 2022

By Sean Tinney January 18, 2022

Take a look at the entire record of e mail advertising statistics to learn how you stack up and see benchmarks to match your outcomes.

E-mail advertising continues to be some of the highly effective instruments for rising your online business. (Want proof? Take a look at stat #1 under.)

Though e mail advertising has been round for many years, it’s everchanging.

New e mail advertising instruments — like AMP for E-mail — pop up all the time. Entrepreneurs are taking progressive approaches to e mail advertising. And e mail advertising benchmarks change yearly.

Need to see how your individual e mail advertising technique compares and what different companies are doing to innovate?

Take a look at this final record of e mail advertising statistics to learn how you stack up and see e mail advertising benchmarks to match your outcomes.

Common e mail advertising statistics

• 4.6 billion – estimated variety of each day e mail customers by 2025. – Statista

• 46% of emails are opened on cellular gadgets. – Litmus 
• On common, customers spend 2.5 hours checking e mail on a typical weekday. – Adobe

E-mail advertising open and click-through fee statistics

• 15.1% is the typical open fee for B2B companies. – DMA
• 65% of small companies common open charges between 11% and 50%. – AWeber

• 77% of small companies common e mail click-through charges between 0% and 10%. – AWeber

• 61% of small companies with efficient or very efficient e mail copy have click-through charges of 6% or larger. – AWeber
• The common click-through fee for welcome emails is 26.9%. – Hive
• The common open fee for deserted cart emails is 40.1%. – SaleCycle
• You may improve your click-through charges by 300% while you add a video to your emails. – Martech Advisor
• 63% of customers reported that they open an e mail to discover a low cost. – Media Put up
• Welcome emails have an open fee 4 instances larger and a click-through fee 5 instances larger than different emails. – Experian

E-mail advertising ROI statistics

• Firms common a return on funding of $36 for each $1 spent on e mail advertising. – Litmus
• E-mail advertising is 40 instances more practical at buying clients than Twitter and Fb mixed. – McKinsey
• Firms who A/B cut up check their emails common a return on funding of $48 for each $1 spent. – Litmus

E-mail advertising ship frequency statistics

• 54% of small companies ship emails no less than as soon as per week. – AWeber

• 306 billion emails had been despatched and acquired every day. – Statista

E-mail content material statistics

• 64% of small companies say their e mail copy is efficient or very efficient. – AWeber
• 94% of small companies write their very own advertising emails as a substitute of outsourcing their copywriting. – AWeber
• On common, emails include 434.48 phrases. – AWeber

• The common e mail takes 3.3 minutes to learn. – AWeber
• 50% of emails include lower than 300 phrases. – AWeber

E-mail topic line statistics

• E-mail topic strains include 43.85 characters on common. – AWeber

• Solely 6.9% of e mail topic strains include emojis. – AWeber

• 60% of e mail topic strains use sentence-case capitalization, 34% use title-case capitalization, and solely 6% use all lowercase capitalization. – AWeber

• 47% of e mail recipients open an e mail primarily based on the topic line alone. – OptinMonster

E-mail advertising personalization statistics

• Customized e mail campaigns enhance click-through charges by 14%. – Demand Gen Report
• Customized emails ship 6x larger transaction charges. – Experian

E-mail automation statistics

• Automated emails common a 70% larger open fee over a normal e mail publication. – Epsilon E-mail Institute
• Automated emails common a 152% larger click-through fee over a normal e mail publication. – Epsilon E-mail Institute
• 51% of companies use e mail automation to enhance their advertising processes. – E-mail Monday

What clients say about e mail

• 49% of customers state they want to obtain weekly promotional emails from their favourite manufacturers. – Statista
• 61% of e mail subscribers want to obtain promotional emails no less than as soon as per week. – MarketingSherpa
• 59% of customers say receiving an e mail impacted their buy choices. – SaleCycle
• 61% of customers favor to be contacted by manufacturers via e mail. – Statista

What entrepreneurs say about e mail

• 80% of entrepreneurs mentioned they’d relatively surrender social media than e mail advertising. – Litmus
• 35% of entrepreneurs ship on common 3-5 emails per week. – Not One other State of Advertising and marketing
• 31% of entrepreneurs say e mail newsletters are one of the best ways to nurture B2B leads. – Content material Advertising and marketing Institute
• 64% of B2B entrepreneurs use a devoted e mail advertising platform. – Content material Advertising and marketing Institute
• 40% of B2B entrepreneurs declare that e mail newsletters are crucial tactic of their content material advertising technique. – Content material Advertising and marketing Institute

What small enterprise homeowners say about e mail advertising

• 79% of small companies say e mail advertising is necessary to their enterprise technique. – AWeber
• 60% of small companies say their e mail advertising technique is efficient or very efficient. – AWeber
• 43% of small companies have 500 or much less e mail subscribers. – AWeber
• 42% of small companies with over 500 subscribers have efficient or very efficient e mail advertising methods. – AWeber