E-mail Traits: Reflecting on 5 Trillion Processed Emails



Twilio SendGrid reached a serious sending milestone: 5 trillion emails! Let’s write it out (simply because):

5,000,000,000,000 emails.

That scale is difficult to fathom. We get it. It appears like simply yesterday we hit 3 trillion emails. It’s even crazier to think about that we reached our first trillion emails again in 2017—8 years after Isaac Saldana, Tim Jenkins, and Jose Lopez based the corporate.

To have a good time our massive 5T mark in 2021, we wish to have a good time 5 big-time learnings from the 12 months. Let’s leap proper in!

Prime 5 e mail learnings from 2021 (and what it means for 2022)

We’ve discovered quite a bit from our e mail specialists and prospects in 2021, and that information will turn out to be useful all through 2022 (and past). Listed here are our prime 5 e mail learnings from 2021 and the way every will play out in 2022.

1. Inbox placement reigns supreme

E-mail deliverability continues to be (and will all the time be) a prime precedence. That’s why senders will do no matter it takes to remain out of the spam folder and get into the inbox, and so they’re utilizing sending knowledge to make it occur.

Uninterested in ending up within the spam folder? Give 10 Tricks to Cease Your Emails From Going to Spam a learn. We’ve been updating this piece periodically (at any time when updates roll round) for nearly 5 years, and it’s nonetheless a top-performing piece 12 months after 12 months. If you happen to’re uninterested in touchdown within the dreaded spam folder and would moderately benefit from the cozy consolation of the inbox, that is the put up for you.

Need extra insights into your sending? Our new Deliverability Insights dashboard (now in public beta!) helps you higher perceive your wealthy first-party knowledge about your prospects’ e mail engagement. Use these learnings to optimize your campaigns, enhance your inbox charge, and enhance engagement. Take a look at Get Began With Deliverability Insights to be taught extra.

Shopify maintains a 99.5% common supply charge and 91.3% inbox placement charge whereas offering providers to greater than 1.7 million retailers. Learn the way Shopify makes use of Twilio SendGrid’s Knowledgeable Providers staff to construct a dependable e mail infrastructure and educate retailers on enhance their e mail applications. 

2. Authentication is essential for model safety

Authentication is much from the sexiest a part of constructing an e mail program, however it’s a nonnegotiable facet if you would like extra consideration. That’s particularly the case with Model Indicators for Message Identification (BIMI) coming to Gmail, which implies manufacturers can’t afford to push off authentication any longer.

BIMI shows your model’s emblem subsequent to your emails within the inbox, growing client belief in a message and serving to construct model consciousness. And though BIMI has been a scorching subject over the past couple of years, now Gmail has introduced it’ll roll out basic help for the brand new {industry} commonplace. Defend your model whereas standing out within the inbox with BIMI! Right here’s what it’s good to do now to reap the benefits of this.

E-mail authentication provides mailbox suppliers (like Gmail or Outlook) the arrogance that the emails from senders are legit and never messages despatched from dangerous actors. Fortuitously, authenticating your e mail program is comparatively fast and simple—simply observe these 5 steps.

Klaviyo helps companies and entrepreneurs construct unified advertising stacks to raised join with prospects, and e mail is only one a part of the equation. Working with Twilio SendGrid helps them concentrate on constructing modern options with out having to stress about e mail supply—in different phrases, companies can maintain sending nice e mail campaigns with out worrying about every part happening below the hood.

3. Rising recipient privateness considerations are making e mail monitoring difficult

Apple’s Mail Privateness Safety (MPP) went reside on September 20, 2021, as half of a bigger initiative to guard consumer knowledge. Nonetheless, it makes issues slightly difficult for e mail senders. We’ve made it simpler with Apple Open Indicator, however you possibly can count on to see different mailbox suppliers make modifications to guard consumer knowledge in 2022 and past.

Learn the way MPP impacts you and what you are able to do about it in our up-to-date article: Apple Mail Privateness Safety in 2022: Information for Gmail Senders

4. E-mail (nonetheless) isn’t useless. Sorry, Zuck

E-mail continues to be alive and kicking, regardless of earlier predictions of it dying off. It’s additionally nonetheless the hottest communications channel globally, adopted by SMS. And taking a look at our e mail sending knowledge (5 trillion and counting!), it’s clear that e mail isn’t going anyplace anytime quickly. Take a look at our World Messaging Engagement Report to learn the way shoppers from the world over work together with e mail and SMS.

Spotify understands the significance of e mail, which is why it sends round 2 billion emails each month. Study the way it manages this scale whereas sustaining top-notch deliverability and industry-leading buyer experiences (Spotify Wrapped, anybody?). 

5. Personalization isn’t a nice-to-have—it’s a need-to-have

Personalization is important to enhancing buyer experiences and engagement. Dynamic templates assist senders personalize emails at scale primarily based on location, language, imagery, and extra. Moreover, prospects are profiting from buyer knowledge platforms like Section to gather and use knowledge to extra successfully ship hyper-personalized e mail campaigns.

Vacasa is main the best way with regards to personalization with data-powered e mail campaigns. Combining the ability of Twilio SendGrid and Section, Vacasa has constructed an clever e mail program that allows extra customized, real-time communications with prospects.

5 trillion and counting …

Our new milestone of 5 trillion isn’t a vacation spot—it’s only a stepping stone alongside the best way. And we couldn’t do it with out our prospects. You’re those utilizing e mail to assist prospects, present care, reset passwords, ship order confirmations, and make the inbox a greater place. 

Whether or not you’re a long-time buyer, brand-new consumer, or potential purchaser, Twilio SendGrid is right here that can assist you keep forward of the e-mail traits and create a world-class e mail program. Learn the way our dependable deliverability experience and infrastructure make us the number one alternative for sending your emails.



Please enter your comment!
Please enter your name here