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HomeBrandingELTERN Breaks the Taboo on the Matter of Miscarriage

ELTERN Breaks the Taboo on the Matter of Miscarriage

Simply the considered a brand new member getting into the household is sufficient to fill a pair’s hearts with pleasure, happiness, and constructive feelings. Regardless of the entire efforts they’re placing in, there are instances during which the “Welcome into our lives” second will get to be postponed, and that’s due to a miscarriage that occurred in the course of the being pregnant. Child loss is far more frequent than persons are conscious of — one in six pregnancies would not have a contented ending. However even in such a context, miscarriages proceed to be a taboo topic.

The painful expertise of shedding a baby is felt otherwise all over the world. But stigma, disgrace, and guilt hang-out these affected. To interrupt the silence round this topic and spotlight the significance of bringing the subject of miscarriages out into the open, ELTERN Magazin teamed up with GGH MullenLowe, taking viewers on an emotional journey that actually pulls at their heartstrings.

Germany’s main household and parenting platform grabbed the chance supplied by this 12 months’s Mom’s Day (celebrated Could eighth in Germany) to convey an vital message: “A miscarriage shouldn’t be your fault!” Geared toward encouraging dad and mom to open their hearts and talk about their loss, the marketing campaign seeks to assist them to free themselves from emotions of guilt and self-blame. ELTERN targets the audiences as properly, inviting viewers to observe a poignant video and perceive that grief over the lack of a child must be normalized.

“Miscarriages are a taboo topic. Regardless that it impacts so many,” says Marielle Wilsdorf, Chief Artistic Officer of GGH MullenLowe. “Only a few folks speak brazenly in regards to the painful loss and people round them typically don’t know tips on how to cope with these affected. There’s a lack of know-how, schooling, and change in society — this should change. The extra ladies can open up and speak about their expertise, the extra probably they’re to get the understanding and help they want.”

“Openness wants a protecting area,” says Rosa Wetscher, Editorial Director of ELTERN. “And that’s precisely what we provide. With us, dad and mom can make sure you join with the suitable neighborhood. We work along with consultants to supply comforting details about miscarriage and its results.”

The marketing campaign’s centerpiece is an emotional video — produced by Tony Petersen Movie, directed by Bastian Glaessner, and shot by Christian Huck — strolling viewers by way of a properly furnished home that appears able to welcome the latest member of a household. The voice of a kid guides viewers from one room of the home to a different and into the story of a caring mom. Because the story progresses, the spectators be taught that the mother is aware of every thing, “besides how wonderful [she is],” says the kid. We received’t go into additional particulars, as we don’t need to give out the ending. However please, keep in mind that the video has delicate content material within the context of being pregnant.

The touching movie is a part of ELTERN’s Mom’s Day editorial particular, the place OB/GYN professionals supply help to the neighborhood. As well as, the particular additionally consists of helpful articles which readers can use to maintain themselves knowledgeable in regards to the causes of miscarriage, coping with fears throughout additional pregnancies, or ideas household and pals can use to assist these affected overcome such painful conditions.


Consumer: ELTERN
Company: GGH MullenLowe GmbH
Chief Artistic Officer: Marielle Wilsdorf
Artistic Director: Barbara Dirscherl
Artistic Idea: Simon Smith
Senior Artistic Copy: Clemens Wolff
Chief Technique Officer: Nina Jünemann
Senior Strategic Planner: Jessica Abraham
Senior Account Supervisor: Malena Rathje
Manufacturing Firm: Tony Petersen Movie GmbH
Director: Bastian Glaessner
DP: Christian Huck
1stAC: Tom Zylla
2ndAC: Nikita Znak
Gaffer: Thorsten Kosselek & Tarek Shayne Tabet
Greatest Boy: Louis Faber
Manufacturing Design: Marc Fielk
Set Dresser: Olaf von Frederici
Jr. Dresser: Sebastian Wesel
Styling & Styling Fundus: Melanie Leutfeld
DIT, Edit & Stills: Konrad Berthold
Grading: Sebastian Göhs
Prost Manufacturing Comp.: Foundation Berlin Submit
Music & Sound Combine: Not A Machine

Casting: DEEBEEPHUNKY expertise company
Actress: Thea Rasche
Actor: Bejean Banner
VO Children: Leentje Bustorf (ENG: Miu Whigham)
VO Off: Christina Puciata (ENG: Kirsten Hohls)
Voice Recollections: Hanna Mall
Location: Florian von der Heydt
Digicam Rental: Vantage Movie
Gentle Rental: ARRI Rental
Prop Homes: Delikatessen Props Fundus Berlin
FTA Movie and Theatre Tools
Axis Mundi Filmwelten Tools
Artwork Rental Store
Child-Walz Specialty Retailer Berlin



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