Whereas #breastfeeding has been on the rise in Belgium, there’s, sadly, nonetheless an enormous taboo round public feeding. Elvie believes that each one mothers ought to be capable to breastfeed or pump in public with out concern or judgment. In comes the Elvie Breastfeeding Bench!
The primary breastfeeding bench was positioned ik Kortrijk throughout World Breastfeeding Week and was launched along with the #BreastPlaces map, to empower girls to really feel protected and cozy breastfeeding or pumping in public and encourage the Belgian public to help this. One bench to show some extent, that girls can really breastfeed their child anyplace they need.
The marketing campaign received the eye it actually deserved and we’re enterprise future endeavors in order that essentially the most pure factor on this planet can be checked out as thé most pure factor on this planet. Town of Brussels already adopted our lead and rolled out the #BreastPlaces map and intends to put a couple of breastfeeding benches throughout city in 2022.