As Gen Z are starting to dominate the social media influencer world, influencer content material homes have grow to be a rising phenomenon since Jake Paul’s “Workforce Ten” and David Dobrik’s “Vlog Squad.” They blew up and altered the influencer world as we all know it. Influencers started to comprehend that creating content material with different influencers would assist acquire extra views and followers.
Then got here TikTok, an app that fairly actually took over the world throughout a time of worldwide quarantine. Whereas we had been locked down in our homes the place all we might do was stare at our cellphone screens for hours on finish, our new passion concerned watching random folks create a 15 second dance to any Doja Cat tune they might get their fingers on.
Finally, TikTok influencers grew to become a actuality and we had been all infatuated with the lives of these like Charli D’Amelio and Addison Rae.
TikTok has grow to be probably the most used social media platform on the planet, and a brand new technology of influencers have arrived. What units these TikTok Influencers aside is their age; teenagers, even tweens, are dominating the content material created on the app, and making hundreds of thousands whereas doing it.
The Hype Home was shaped in December of 2019 by TikTok Star, Lil Huddy (Chase Hudson), and YouTuber, Thomas Petrou. It was made as a manner for TikTokers and different social media influencers to collaborate to acquire extra views and followers. The Hype Home is a bunch of largely teen influencers who stay collectively in an LA mansion. Their livelihood revolves round making TikToks and different collective content material.
Not too long ago, on January 7, a brand new Netflix actuality TV present got here out in regards to the Hype Home. The present exploits the lives of a bunch of younger TikTok influencers, whereas we get to see an inside scoop into what the world of influencing can be like.
In line with NBC Information, the celebrities of the present, Petrou, Hudson, Nikita Dragun, Alex Warren, Kouvr Annon, Jack Wright, Vinnie Hacker, Mia Hayward, and Larray (Larri Merritt) had no management over what was going to be put within the present. They didn’t have entry to the present or get to see the ultimate cuts.
The drama-filled present obtained a whole lot of backlash and criticism as a result of it made being younger, wealthy, and well-known appear miserable. It was attention-grabbing to see the struggles that come together with content material homes. As an alternative of showcasing how thrilling and entertaining the Hype Home influencers lives are, viewers primarily noticed the ache and distress that adopted them.
There are additionally sure guidelines the influencers are required to comply with in the home. One being that they have to publish three authentic TikToks a day. That is for brand-deal functions, particularly their most reliant model, Bang Vitality Drinks. This influencer advertising and marketing technique of product placement of their TikToks, whereas additionally receiving endorsement offers, is how they’ve made an in depth quantity of their cash.
One query nonetheless stands: Is the Hype Home actuality present a real depiction of what the influencing world is de facto like for younger influencers?
After ending the present, I nearly felt unhealthy for the influencers. The fixed inflow of viewers judgements and expectations was overbearing and could be tough for anybody to deal with, not to mention a bunch of youngsters.
Sadly, the world we stay in right now has forged a damaging connotation round younger influencers like these of the Hype Home. Within the Netflix present, we see how hate feedback, cyberbullying, and getting “canceled” can have an effect on these influencers’ lives.
Do I imagine that the Hype Home actuality present is an ideal illustration of what the lives of all younger influencers is like? Not fairly, however I do see how sure facets of their lives may very well be thought-about a transparent instance of how the world of social media can have an effect on younger folks, each negatively and positively.
Thousands and thousands and hundreds of thousands of individuals consistently watching your each transfer generally is a daunting expertise, particularly if you end up below the age of 18. The Hype Home actuality present has vulnerably uncovered what being a younger influencer is like for therefore many individuals. Positive, it comes with the advantages of million-dollar mansions and designer clothes, however we additionally have to do not forget that these are actual human beings with emotions, not computer-generated robots.
Freelance contribution particularly written for Discover Your Affect by Jordan O’Connor.