Free PPC advertising and marketing dashboard for small companies

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Beginning a enterprise from the bottom up isn’t for the faint of coronary heart. Every thing feels stacked towards you for the primary couple of years – provide chain, distributors, money circulation, and particularly hiring.

So it ought to be a great factor that Google determined to go down the automation path in order that even small companies may use their platform… proper?

The truth is that the Google Advertisements product is way from being layman-ready. Companies that may lean on a specialist’s experience ought to be wonderful, however newer ones with restricted budgets and no entry to specialists deserve assist too.

That’s why we constructed Optmyzr Lite – a totally free PPC insights instrument with neutral solutions designed to spice up your account’s efficiency, reasonably than Google’s coffers.

Making nice PPC outcomes accessible to all

Not solely is a variety of advert know-how cost-prohibitive to small and rising companies, however it may be tough to know the place to get began.

Optmyzr Lite exhibits you every little thing you must know from a single dashboard. We’ve chosen the insights and knowledge which might be most certainly to have a optimistic affect on your online business, whereas not being too tough to implement for a PPC newbie. At the moment, solutions you see in Optmyzr Lite can’t be utilized by way of the app.

You qualify for Optmyzr Lite in case your model or enterprise:

  • Advertises on Google Advertisements and/or Microsoft Advertisements
  • Spends lower than $10,000 per 30 days on these platforms

Keep in mind that Optmyzr Lite solely permits you to join one Google and one Microsoft account, each of which should be linked to the identical area. So if you wish to handle a number of accounts or have a month-to-month advert spend in extra of $10,000, you’re most likely a greater match for our Core platform (which comes with onboarding and rep-based assist).

The precise match: Optmyzr Lite works for brand new and rising manufacturers

Optmyzr has an intensive monitor document of serving to company and in-house PPC groups handle and scale billions of {dollars} in advert spend. Now we’re bringing that experience to a gaggle of execs that too many advert tech suppliers appear to neglect.

If any of those describe you, Optmyzr Lite might be a useful addition to your tech stack:

  • Small enterprise proprietor getting began with internet advertising
  • All-in-one marketer managing social, PPC, content material, electronic mail, and extra
  • Non-profit or cause-oriented manufacturers with restricted tech budgets
  • New to paid search however eager to develop your talent set

Every thing a rising enterprise must promote higher

The Optmyzr Lite dashboard gives a hen’s eye view of account efficiency and well being, spot alternatives to enhance account efficiency, and entry reviews and insights in a click on.

Listed here are the entire elements and what they enable you to perceive:

Units: Examine the efficiency of two completely different metrics (like conversions and clicks) by looking machine (cellular, desktop, and so on).

Categorical Strategies: See high-priority suggestions most certainly to have a optimistic impact on marketing campaign efficiency.

Categorical Strategies are an ideal place to start out should you’re utterly new to PPC

Networks: Examine the efficiency of two completely different metrics by community (search, show, and so on).

Metric Comparability: Examine the efficiency of two completely different metrics for a specified time interval.

Efficiency Metrics: Get a high-level overview of key efficiency indicators together with value, complete conversions, conversion worth, impressions, and return on advert spend (ROAS).

PPC Audit: Get a report card in your account based mostly on a number of high quality parameters together with campaigns, adverts, key phrases, and conversion monitoring.

Your PPC Audit Rating features a top-to-bottom scan of particular person account elements

PPC Investigator: Carry out a root trigger evaluation to grasp why a metric is trending upwards or downwards.

Fast Insights: See high-level observations about your account and campaigns to search out alternatives for enchancment.

Reviews: Get detailed reviews on weekly and month-to-month efficiency, in addition to govt summaries that inform the large image.

Prime Parts: See your best-performing parts (campaigns, key phrases, and so on) by a particular metric (clicks, conversions, and so on).

Discover what’s working and double down utilizing the Prime Parts part of the dashboard

You solely have every little thing to realize with Optmyzr Lite

Small companies want all the assistance they will get, however many free advertising and marketing instruments aren’t actually free. Optmyzr Lite is and can stay utterly free, with a future choice to use and schedule adjustments in-app for a modest charge.

Over 30,000 PPC advertising and marketing specialists presently depend on our Core platform, developed by a workforce led by former Google and company govt Frederick Vallaeys – who helped construct the AdWords instrument and served as its first product evangelist. We helped them handle over $4 billion in advert spend in 2021 alone.

Join in the present day and expertise how Optmyzr Lite can enhance your organization’s PPC promoting fortunes.



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