Google Information Studio vs. Tableau: A Comparability Information



Entrepreneurs want entry to good and related information, no matter whether or not you’re analyzing your newest weblog publish or evaluating the efficiency of your yr’s greatest 360° built-in model marketing campaign. To do this, you want your information introduced in an easy-to-understand and digestible format. Because of this good enterprise intelligence instruments are extra essential than ever.

With these instruments, you’ll be able to mix information to discover, analyze, and visualize the info and discover actionable insights. It additionally makes it comprehensible to all forms of audiences and helps help essential choices.

Fortunately, many alternative BI instruments can be found at the moment, every with its strengths and weaknesses. On this article, we’ll examine two prime instruments—Tableau and Google Information Studio—that will help you resolve which is best for you.

First, earlier than going right into a deeper comparability, let’s have a look at an outline of each the instruments.

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Google Information Studio Overview

Information Studio is a free-to-use, open-source information visualization, and analytics software. It’s a whole cloud-based software and doesn’t presently help a desktop model. 

Not like most BI merchandise, Information Studio was designed retaining the entrepreneurs in thoughts. It has good integrations with main advertising and gross sales platforms. These items make Information Studio a very good place to begin for advertising groups or companies.  

Information Studio offers a really easy-to-adapt, user-friendly interface, making it simple to construct interactive dashboards for reporting, so that you don’t at all times need to depend on technical groups. 

Tableau Overview

Tableau has related core performance to Information Studio: information analytics, transformation, and visualization. It was initially launched as a desktop utility, however they’re additionally launching different variations with completely different performance.

Not like Information Studio, Tableau isn’t particularly designed for entrepreneurs, so it’s a bit extra subtle and is perhaps troublesome to work with for individuals with out technical abilities. With Tableau being designed for a broader viewers, it connects to all of your completely different information sources and never simply advertising and gross sales.

Tableau product range

At present, Tableau gives 4 variations of the software: 

  • Tableau Cloud/On-line: That is the cloud model of the software, which has some function limitations in comparison with the desktop model. You may modify on-line dashboards within the on-line model and publish/share them together with your inside groups.
  • Tableau Public: This free model acts as a central space for storing the place you’ll be able to publish your paperwork, and anybody can view them publicly.
  • Tableau Server: That is like an extension of the Tableau On-line model the place you’ll be able to publish dashboards externally. It offers extra safety and controls as in comparison with the web model.
  • Tableau Desktop: That is the free Home windows and Mac software program model the place you’ll be able to create and edit dashboards. You should utilize the above three variations to publish the dashboard or report.

Tableau can deploy fashions on Home windows, Mac, iOS, and Android gadgets and is suited to soak up huge volumes of advanced information. A key function is its adaptability, together with integrations with completely different dashboards and internet portals.

Each Tableau and Information Studio give many information connectors, together with particular person platforms to cloud storage and databases.

However, together with the similarities, a number of key variations in each platforms set them aside. The suitable possibility for you would possibly rely upon contemplating a couple of essential parameters.

Let’s look right into a deeper comparability based mostly on information visualization, pricing, shareability and collaboration, integrations, information mixing, customized fields, studying curve, and superior analytics.

Information visualization

Information visualization is without doubt one of the essential steps in information evaluation to grasp your information utterly. Think about the charts and graphs every program permits you to create when choosing your information visualization software. You need to produce pictures that talk to your viewers and convey your level.

To decide on the most effective information visualization software, contemplate the graphics you’ll must create, as each Information Studio and Tableau supply a knowledge visualization function.

Information Studio is a knowledge visualization function that offers many interactive visualization choices like graphs, charts, warmth maps, pivot tables, scorecards, and so on.

Google Data Studio visualization integrations

Information Studio permits you to create dashboards utilizing information from completely different sources, typically from the connectors or Google purposes. It’s helpful for advertising groups or companies to grasp the whole image utilizing information from paid adverts, website stats, natural rating, and so on. It additionally offers a comparability possibility to simply monitor adjustments by evaluating intervals.

The dashboards in Information Studio are utterly customizable to match the feel and appear of the dashboard together with your model look.

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Study extra

Tableau has many extra options and depth when in comparison with Information Studio. It offers very highly effective information exploration and analytics instruments. When it comes to interactive charts and graphs, along with the Information Studio choices, Tableau additionally gives infographics, cluster maps, and rather more.

So in the event you’re an informal enterprise person or information scientist, Tableau will nonetheless be capable to match almost all your use circumstances.


Pricing is a serious deciding issue for a lot of organizations, which can be an enormous distinction when taking a look at Information Studio and Tableau.

Data Studio is a free software, so that you don’t need to pay something to make use of it, regardless of how massive the workforce is. Until you wish to carry information from platforms that don’t have Google connectors, you might need to look into the associate connectors’ pricing plans for every one you wish to use. 

Fetching information from non-Google platforms, you’ll have to pay for a third-party connector supplier

Study extra

Whereas Tableau doesn’t supply a free model, it gives a free trial for 14 days. Apart from that, all plans are billed on a license settlement, and you may select both month-to-month or yearly fee phrases.

Tableau has a number of pricing packages—like Creator, Explorer, Viewer, eLearning for Explorer, and eLearning for Creator—relying on the function and performance stage, you should purchase and assign the license. The fundamental ‘Creator’ license begins at $70​​ per person per 30 days, the place you’ll be able to carry information, construct, and publish dashboards.

The pricing construction for Tableau is designed so you should purchase a inexpensive package deal for workforce members who received’t be utilizing the creating or modifying dashboards. For instance, the explorer package deal prices 42$ per individual per 30 days, whereas the viewer package deal prices 15$ per individual per 30 days.

Shareability and collaboration

Information Studio works effectively with all Google merchandise, equivalent to Firebase, BigQuery, Gmail, Types, Google Docs, Google Analytics, and Google Sheets.

Information Studio is an effective alternative for organizations that use Google Cloud and different Google apps as a result of it has native help for a lot of information codecs and easy, efficient integrations.

The Google Information Cloud platform can current challenges with different software program and instruments, together with counting on third-party connectors and integration instruments. For instance, the platform doesn’t natively help Microsoft Excel recordsdata, so importing them requires extra steps and manipulation, equivalent to changing them to a Google Sheet or CSV file.

Moreover, Information Studio could not at all times play properly with different distributors’ cloud information, requiring extra steps or software program for importing. However, the platform integrates with over 150 cloud SQL, ecommerce, and digital promoting platforms.

Information Studio could be very helpful when working in an enormous workforce as a result of it permits individuals to collaborate on the identical information visualization concurrently.

Google Data Studio main interface

Tableau’s sharing performance isn’t as easy and user-friendly as Information Studio, but it surely gives the sharing capability through its server.

It’s straight linked to many information sources like Microsoft Excel, SQL, BigQuery, Snowflake, SAP, Salesforce, and Amazon Redshift. It will possibly entry information from all the key cloud-based information storage suppliers, together with Google Drive, Microsoft OneDrive, Dropbox, and Field.

Tableau has the benefit of being a part of Salesforce, which it integrates with. It’s additionally sturdy in integrating seamlessly with Slack and different purposes.

Tableau makes it very simple to share information between the interior groups in your organization, but it surely’s troublesome to share it with exterior shoppers and stakeholders. To share the dashboards and experiences created in Tableau, it is advisable to use the sharing instruments equivalent to Tableau Server, Tableau On-line, and Tableau Reader.

Tableau's Viz of the Day

To clarify additional in regards to the Tableau variations:

  • Tableau Desktop: You may share dashboards and experiences internally or on Tableau Public.
  • Tableau Public. You may solely share experiences and dashboards on Tableau Public cloud with restricted privateness and safety, as something on Tableau Public may be considered and downloaded.
  • Tableau Server. You may deal with collaboration with the server model, so it comes with extra safety than Tableau Public and may share created experiences externally.
  • Tableau On-line. This internet model of Tableau permits customers to share the experiences and dashboards with inside and exterior stakeholders. It offers extra safety utilizing person authentication.
  • Tableau Reader. You have got entry to a read-only model as effectively, the place customers can view the dashboards or experiences created.

To know extra about shareability in Tableau, click on right here


Integrations are one of many core parameters to think about when taking a look at enterprise intelligence software program because it primarily determines how a lot of the whole image you’ll be able to see. Merely put, your BI software should combine with as many instruments as you wish to pull information from.

Integrations are additionally referred to as information connectors as they join the supply to the vacation spot so you’ll be able to pull the info.

Information Studio offers an intensive checklist of connectors which incorporates 20 Google Connectors—that features Google purposes like Google Adverts, Google Analytics, and so on.—and 600 Accomplice Connectors.

Google has fairly a couple of exterior connectors for which it is advisable to use third-party connectors to tug the info. You may examine Google’s suggestions in the event you’re not sure which third-party app to make use of for pulling information. Google and safety companies consider these apps to make sure they’re protected.

Google Data Studio connector interface

Not like Information Studio, Tableau doesn’t have a direct connection to all of the Google merchandise, but it surely nonetheless gives connections to a variety of connectors utilizing an API. You may view the checklist of all of the connectors provided by Tableau right here.

Tableau gives many connections to databases and file-based connections, and even SQL and NoSQL databases and even web-based HTML and Java sources.

Tableau connectors interface

Each Information Studio and Tableau supply a variety of knowledge connectors. When you’re lacking some connections, you should use a software like Supermetrics that will help you transfer information from advertising and gross sales sources to Information Studio or Tableau. You may as well automate information refreshes with Supermetrics.

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Information mixing

Information mixing is once you merge information from numerous sources in a single dashboard to create visualizations. You may distinction and examine information from numerous sources utilizing this function.

Charts based mostly on many information sources may be produced utilizing Information Studio’s information mixing function, which is actually a left outer be part of. Information from as much as 4 separate sources may be mixed so long as they’ve not less than one be part of key or piece of shared info in widespread.

Every information supply within the mix should share a group of a number of be part of keys to unite the info. It’s essential to keep in mind that this motion solely impacts experiences—your information sources dashboard received’t show the outcomes.

Initially, Information Studio featured the LEFT JOIN solely, however now they’ve added 4 different joins: INNER JOIN, RIGHT (OUTER) JOIN, CROSS-JOIN, and FULL (OUTER) JOIN.

Data blending join options in Google Data Studio

Tableau Prep is a software that permits you to join and visualize information from a number of sources. You may create a flowchart to visualise the steps in a course of, the form of your information, outliers or null values, and row-level element.

Data blending view in Tableau

Information mixing is extra subtle in Tableau vs. Information Studio—it follows the next essential methods for mixing information.


Relationships are the beneficial strategy and can be utilized in most circumstances. Relationships are versatile and may be tailor-made to the sheet-by-sheet group of our information evaluation. However, relationships between tables from information sources uploaded to Tableau Server or Tableau On-line can’t be created.


Joins mix tables by introducing extra information columns throughout associated row buildings. Earlier than starting the evaluation, joined information sources have to be rectified as they could end in information loss or duplications if the tables have completely different element ranges.


Union helps once you wish to add extra rows of knowledge with the identical column construction based mostly on an identical column between the 2 tables.


Blends independently question every dataset and combination the outcomes to the suitable ranges. The outcomes are then proven in a view. Due to this, the blends strategy can deal with numerous element ranges and public information sources.

Tableau help page

Customized fields

Customized fields or calculated fields are used for numerous circumstances like filtering out undesirable information, segmenting information, calculating ratios, changing the info kind of a discipline, and even aggregating information. 

With the instruments Information Studio and Tableau, you’ll be able to customise the fields and add calculations within the information supply or simply within the visualization required to your use case. 

In Information Studio, you should use three forms of manipulations to remodel information—arithmetic, features, and logic. Whereas Tableau offers this on three completely different ranges: 

  • Primary expressions can help you rework values or components on the stage of element of the info supply—a row-level calculation—or the extent of element of the visualization—an combination calculation.
  • Degree of Element (LOD) expressions compute values on the information supply and visualization ranges. The extent of granularity you wish to compute, although, is much more versatile with LOD expressions. They are often carried out at a extra detailed stage (INCLUDE), a much less detailed stage (EXCLUDE), or a totally autonomous stage (FIXED).
  • Desk calculations solely allow you to change values on the stage of the visualization’s stage of element.

Studying curve

Information Studio is an easy-to-use software that doesn’t require advanced software program installations or registrations. Information Studio additionally helps a low stage of advanced performance in comparison with Tableau, making it simpler to begin and work with, even for a layperson. Information Studio has a comparatively easy studying curve, which may be a bonus for firms that wish to arrange brief experiences or dashboards with out a lot technical data.

The training curve with Tableau is rather more troublesome than with Information Studio as it’d require good coaching or a technical individual on the workforce to unfold its full potential.

Tableau’s interface is fairly easy, but it surely has many options and is perhaps finest fitted to a educated analyst in the event you require a deeper evaluation.

To help non-technical individuals with information evaluation, Tableau gives the unreal intelligence function ‘Ask Information’ and ‘Clarify Information’ options the place customers can ask their queries and get simplified solutions.

Total, Tableau appears to be like higher suited to medium and enormous firms requiring high-level dashboards and reporting and a devoted technical workforce to work on.

Superior analytics

Predictive analytics

When you use Information Studio to investigate information, you received’t be capable to use predictive analytics strategies like regression, time collection evaluation, or forecasting. This is perhaps an enormous choice level for the businesses which can be extra data-driven and have superior use circumstances which may embrace forecasts and predictions.

Tableau gives a built-in information modeling resolution that features forecasting and tendencies, the place you’ll be able to immediately forecast information into any graph and have a look at it in additional element. This contrasts with Information Studio, which doesn’t have these options.

For extra superior customers, Tableau additionally has an R studio plugin. It permits you to transfer the info to R, the place you’ll be able to manipulate and create fashions through Tableau, and outcomes can once more be pulled again from R to Tableau.

Tableau R studio plug-in interface

Supporting programming languages

Information Studio is a fundamental enterprise intelligence software—it doesn’t help any programming languages like R or Python. If you wish to use the extra superior options, you’ll be able to join Google Sheets to Information Studio and set Python to replace it for smaller datasets. For bigger datasets, you should use BigQuery equally relatively than Google Sheets.

However, Tableau helps languages like R and Python utilizing integrations. You should utilize huge machine-learning libraries obtainable with Python in Tableau simply through the use of ‘TabPy’ API. When you’re extra acquainted with R, you’ll be able to combine R utilizing calculated fields and faucet all of the libraries, packages, features, and even the saved information fashions.

Tableau cluster visualization interface

Embedded analytics

With Tableau and Information Studio, you’ll be able to embed a report back to any web site or utility supporting the HTML iframe. This can be a very easy-to-use function and doesn’t want data of HTML.

In Information Studio, the embed report’s hyperlink is routinely generated and may be up to date in real-time as per the unique dashboard. It’s essential to know that the embedded report is only a view-only model of the unique dashboard.

To entry this operate in Tableau, it is advisable to buy it individually because it isn’t included within the Tableau Creator plan. When it comes to embedded experiences, Tableau gives it utilizing a set of APIs for integrations.

Information Studio vs. Tableau: Which one is finest for you?

In abstract, Google Information Studio and Tableau each produce sturdy visualizations by means of dashboards and different instruments.

Information Studio is acceptable for advertising groups or companies that want an inexpensive, easy-to-use but highly effective software to automate their dashboard and consumer experiences.

Moreover, it incorporates numerous information supply connectors—largely Google merchandise—and in the event you can’t discover what you want, you should use third-party purposes like Supermetrics. Information Studio solely gives a small quantity of knowledge modeling and primarily calculated fields and doesn’t permit predictive analytics.

Convey the info from all of your advertising and gross sales platforms in Information Studio utilizing Supermetrics.

Get Began

In different phrases, in the event you primarily wish to focus on creating easy, cost-effective, interactive dashboards, and easy modeling and operations should not mandatory, Information Studio is for you.

However, Tableau is extra advanced and difficult for rookies to grasp. It permits a number of layers of difficult information modeling and R and Python-based predictive analytics.

Tableau is a good alternative for firms with the assets to spend money on a strong enterprise intelligence ecosystem. Tableau permits customers to hook up with a number of information sources and make advanced correlations between datasets, making it excellent for deep evaluation.

Just like Information Studio, even for Tableau, you’ll have to make use of the associate connectors to get information from outdoors the direct connectors. With Supermetrics API you’ll be able to automate your information extraction to Tableau Prep Builder the place you’ll be able to carry out advanced information modeling duties which often require a knowledge warehouse.

To know extra about the best way to join a associate connector to Tableau prep utilizing API

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Concerning the creator

Isha is a Junior Demand Gen Supervisor at Supermetrics. Isha likes to uncover the that means behind information and helps clients perceive the significance of data-driven advertising.



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