Hegarty creates new marketing campaign for AI expertise company Genie



The expertise crunch is affecting just about each enterprise, and for those who can’t put graduates on £120k beginning salaries like a number of the authorized companies are doing, why not get John Hegarty to mastermind your advert marketing campaign as an alternative?

It helps, after all, that Hegarty is chairman of AI expertise company Genie, which is the shopper right here. Hegarty acted as government artistic director on this work, influenced by Genie’s personal analysis displaying (not surprisingly) that happening a stroll, WFH, journey and experiences all have a big effect on shaping a artistic thoughts.

Hegarty stated: “I’ve consistently stated that creativity isn’t an occupation, it’s a preoccupation. The artistic thoughts is working on a regular basis – it by no means stops seeing, listening, and discovering out. This marketing campaign captures precisely that. It highlights the way in which creatives have a look at issues in another way – and having Genie expertise behind the marketing campaign makes it much more particular.”




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