On November third and 4th, 2021, the Content material Advertising and marketing institute hosted its annual Visible Storytelling Summit, a two-day occasion for content material advertising leaders to share insightful info on how you can entice audiences when phrases fall quick. Through the occasion, Vyond’s excellent video producer, Prakriti Rai, shared her implausible classes on storytelling: what we are able to be taught from motion pictures and TV reveals, and why we must always apply these findings to content material creation.
Prakriti was born in Kathmandu, Nepal. She is enthusiastic about storytelling by means of the mediums of images and video. She additionally has over 5 years of expertise in all points of manufacturing. Her mission at Vyond is to create animated movies that discover distinctive concepts with sturdy aesthetics.
And, on this event, we revisit Prakriti’s hour-long presentation and share with you the principle takeaways.
The ability of films and television reveals
Prakriti begins by explaining the impression Films and TV reveals have on us. The Little Mermaid and Kuch Kuch Hota Hai have been the primary motion pictures she remembers watching, and that preliminary interplay with cinema was highly effective sufficient to make her pursue a profession in images and video manufacturing.
Equally, the love for TV reveals & motion pictures and their affect on our lives is observable in right now’s cultural practices. From hanging posters on the wall to dressing up as your favourite character for Halloween, the eagerness for motion pictures transcends the mere act of watching them.
However what’s behind that frenzy and love? In response to Prakriti, it’s compelling storytelling.
Good storytelling requires an emotional part
Whether or not it’s thrill, pleasure, or pleasure, media has the facility of eliciting feelings. And in the case of motion pictures & television reveals, they’re significantly good at evoking empathy, the power to place ourselves within the footwear of others.
As Prakriti explains, empathy has two parts: relatability, and authenticity. When applied accurately, content material that evokes empathy may have an emotional payoff which creates a long-lasting impression that may result in higher model recognition and belief. For that cause, manufacturers and storytellers should be aware of incorporating them into their content material.
Authenticity and Relatability
The content material might be genuine whether it is true to actual life. Individuals expertise adversity and luck. Furthermore, the content material might be relatable if it showcases real-life expressions of humanity, that means individuals showcase vulnerability and a full spectrum of feelings consultant of the human expertise. Due to this show of feelings, the viewers types a particular reference to the characters introduced.
On this chance, Prakriti shared a clip from Ted Lasso. The present has received a number of accolades together with an Emmy for excellent comedy collection. Ted Lasso’s skillful writing doesn’t fail to carry laughs whereas additionally pulling some heartstrings. Prakriti additionally shared a viral advert created by Dove years in the past, Actual Magnificence Sketches. This advert is a transparent instance of connecting with the viewers whereas delivering highly effective messages with empathy.
One factor to take into account is that comedy is one other great way of partaking the viewers and connecting with them. Nonetheless, comedy could be difficult, for it might be perceived as tone-deaf. Prakriti’s recommendation is to get suggestions out of your workforce to ensure the jokes are nicely obtained.
Good storytelling and design go hand in hand
Prakriti coated the intersection of design and storytelling, and the way each enhance content material high quality and model recognition. There are a number of parts of design that may assist create compelling tales, and on this alternative, Prakriti shared three with the viewers.
Composition encompasses the association of the weather inside a scene. With efficient composition, the content material creator guides the viewers’ eyes with ease. In the end, composition helps improve the visible storytelling by facilitating the supply of the message and making it interesting.
Prakriti’s instance for excellent composition was Wes Anderson. His peculiar use of symmetrical composition facilities the principle characters and balances the props and themes on each side of the display. The ensuing aesthetic is alluring, simple to comply with, and consultant of the Wes Anderson fashion that the majority viewers can acknowledge.
Secondly, we’ve got the component of shade. When applied cohesively, shade follows a theme and leads to a optimistic response from the viewers for they discover the content material aesthetically nice. And, as manufacturers, we are able to use shade pallets for enhancing model recognition.
Prakriti shared with us the totally different shade pallets Wes Anderson had used for his motion pictures. From heat and earthy tones for Incredible Mr. Fox to vibrant pinks and purples on The Grand Budapest Resort, shade brings his cinematography to life by offering a persona to every component inside the scene and the film itself.
Final however not least, the final component for enhancing storytelling Prakriti has shared with us is typography. Typography includes the association, placement, and elegance of texts. Much like shade, it may assist set a tone and really feel to the visuals introduced, result in model recognition, and strengthen the persona of the visible storytelling.
Prakriti shared how Wes Anderson makes use of minimalist fonts like Futura, a sublime and modest fashion, to enhance different parts within the scene. As a second instance, Prakriti confirmed a number of commercial creatives from Apple. The corporate makes use of a single font (San Francisco) on each challenge, and this font has change into indicative of their model and their minimalism.
Animation is extraordinarily efficient for speaking or addressing troublesome subjects
Prakriti expresses video is without doubt one of the strongest mediums for efficient communication. And in the case of speaking subjects which are difficult, animations may help significantly.
“Disney-Pixar’s Wall-e conveys a robust message about consumerism and environmentalism. Equally, Pixar’s Inside out delivers a touching message about psychological well being, feelings, and their intricate relationship with habits.”
Why video animation for storytelling?
Dwell-action video requires actors, filming on location, the correct gear, and time for filming. All of these signify substantial monetary investments and sources. Alternatively, animated video gives artistic freedom at a decrease price.
Moreover, animated video is right for evoking a way of familiarity with content material that emulates actual life. This content material may even set off nostalgia for we grew up watching and taking note of cartoons. As well as, animations contribute to better flexibility because the animator can use symbolism and metaphors for higher communication. For instance, one can create silhouettes of individuals with out having to convey their identities.
From dynamic aesthetic customization to the power to generate content material that’s immersive and relatable to the viewers, the convenience of storytelling with animated movies is obvious.
Get began with video
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