In 2020, Magnificence & Private Care, F&B, and Way of life & Electronics have been the highest 3 industries that spent probably the most on influencer advertising. Simply final 12 months, Way of life & Electronics and F&B took over Magnificence & Private Care.
One attainable rationalization for this pattern is that, as extra individuals work and research from residence, electronics have turn out to be an more and more essential a part of their day by day lives. Manufacturers see this as an opportunity to extend product consciousness and, in consequence, rely extra on influencer advertising. Equally, meals companies used the truth that extra individuals have been staying at residence to lift consciousness for his or her merchandise that may very well be consumed or ready at residence. Due to the restrictions, those that personal bodily eating places depend on influencer advertising to make sure excessive buyer site visitors.