Thursday, June 30, 2022
HomeSEOHow A Stable Content material Technique Can Empower Your Group

How A Stable Content material Technique Can Empower Your Group [Podcast]


SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief!

This can be a newly created position centered closely on management and technique. Amanda might be overseeing all the editorial group and guiding us into our thrilling future.

Amanda joined me to speak about her new position, content material technique, management, and the way a strong content material technique, married with a robust editorial group, can empower and encourage your group.

Earlier than coming to SEJ, Amanda served as Senior Deputy Editor and Content material Supervisor for HubSpot’s social media group.

SEJ is on this vital second of progress and scale the place it’s an especially vital time however an especially thrilling time to be getting into this surroundings as a result of it’s a time of nice change with perhaps a number of rising pains. So it’s actually having the ability to see the influence you’re going to have on this progress and evolution for SEJ, particularly because it evolves from a weblog to a full-fledged media presence, a full-fledged publication. –Amanda Zantal-Wiener, 20:01

I like a very good company tradition that doesn’t want a handbook to inform individuals how you can have a very good company tradition. –Loren Baker, 22:57

There’s plenty of alternative in broadening the view {that a} publication has of reports and creating editorial content material that’s not essentially breaking however continues to be well timed and related and subsequently newsworthy, and that provides you a bit of bit extra time to essentially sit with info and take into consideration what it actually means and add completely different views to it. –Amanda Zantal-Wiener, 49:11

[00:00] – About Amanda.
[08:08] – How Amanda bought to Hubspot.
[14:52] – What are Amanda’s administration & management philosophies.
[18:59] – What attracted her to the SEJ’s Editor-In-Chief position?
[24:23] – The content material advertising targets of publishers vs. these of instruments and types.
[35:27] – What else is she bringing into this new position?
[41:40] – What to remember when writing content material, and do AI instruments have a spot?
[48:17] – The place will she steer SEJ editorial?

That’s what was what drew me to SEJ’s surroundings. Particularly, it appeared like an surroundings the place there have been plenty of strong-minded good individuals. Everyone I interviewed listened. So having the ability to come from that robust stance and that robust perspective with respect was one thing that stood out to me through the interview course of, and that’s not an surroundings, and that’s not a office dynamic that you just discover in too many locations. –Amanda Zantal-Wiener, 21:06

Every little thing is so multi-pronged now. It’s a must to have a multi-channel method to content material technique, or else you’re going to fall behind the beginning line. That’s most likely the most important distinction: it’s a must to hold model consciousness in thoughts, model recognition, model recall, thought management, and all of these issues. –Amanda Zantal-Wiener, 29:24

So long as you’ve that viewers, you might at all times introduce new parts and new issues.–Loren Baker, 34:02

For extra content material like this, subscribe to our YouTube channel: https://www.youtube.com/person/searchenginejournal

Join with Amanda Zantal-Wiener:

Amanda brings a wide selection of expertise to the desk. From HubSpot, she has labored as an editor and author for firms resembling Quick Firm and EcoSalon. As well as, her byline could be present in varied media retailers, together with Thrillist.

SEJ is lucky to have Amanda on board as Editor-In-Chief. Her experience in content material technique and editorial work with strong groups of writers and editors makes her splendid for the challenges we face as a company navigating consistently altering media landscapes, the place relevance is essential!

​​Join with Amanda on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Comply with her on Twitter: https://twitter.com/Amanda_ZW

Discover her works on her web site: https://www.amandazw.com/

Join with Loren Baker, Founding father of Search Engine Journal:

Comply with him on Twitter: https://www.twitter.com/lorenbaker
Join with him on LinkedIn: https://www.linkedin.com/in/lorenbaker



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