The variety of unincorporated self-employed staff has been rising since late 2020. As of December 2021, there are 9.28 million self-employed staff within the U.S. alone.
There are lots of causes for the rise of self-employed individuals, like the will to discover artistic pursuits and construct passive revenue streams. However sadly, freelancing isn’t a stress-free route. Self-employed individuals nonetheless have to seek out purchasers and grow to be reliable distributors.
After working in tech gross sales for 10 years, Louis Ceaser IV seen he may clear up each issues by means of animated movies. “In gross sales,” says Louis, “you inform tales that result in belief and enterprise outcomes.” He based Launch Your Story in 2021 with this in thoughts.
The animation and content material home helps entrepreneurs and freelancers inform their very own tales. These tales present viewers that freelancers are additionally people who expertise development and ache. When clients of Louis’s purchasers see these movies, they’re extra prone to help their companies.
We interviewed Louis to find how he makes use of Vyond to develop his and different individuals’s freelance enterprise.
What does Launch Your Story do to your clients?
Louis Ceaser IV: I assist entrepreneurs inform their tales in a manner they’ve by no means instructed it earlier than by means of animation storytelling. This video asset might be repurposed throughout their web site and social media channels to present their present viewers a behind-the-scenes look into their lives or used to draw new purchasers.
Usually, how concerned are your purchasers within the artistic course of?
Louis: I wish to take a hands-on method when working with my purchasers by means of the artistic course of. My skillset is listening, writing, and interviewing. It’s about asking the precise questions to attract the precise solutions to kind a robust script. As soon as a strong script is in place with emotion and circulate, the animations come alive.
Talking of your artistic course of, what does your video creation course of appear like?
Louis: I’ve a seven-step course of:
- Digital assembly: I wish to have a quick dialog with my shopper to grasp what they’re in search of and see if I can ship that imaginative and prescient.
- Document the message: In the event that they don’t know what to say, I’m nice at interviewing them and pulling out the solutions. I then take the recording and produce a script.
- Place the script in Google Docs: Make any revisions/edits as they see match.
- Storyboard earlier than the script is finalized: I have already got a good suggestion of the best-animated scenes obtainable in my toolbox to assist convey their story to life. I’m a visible learner, so combing their script and going line-by-line helps me with the creativeness course of.
- Voiceover: I really like doing voiceovers, but when they wish to use their very own voice, that’s cool, too.
- Animate: Utilizing my notes from storyboarding, I’ll go into Vyond and begin creating the scenes, together with customizing the avatars, digicam angles, and transitions. I additionally add within the voiceover audio and seek for the most effective non-copyrighted music that matches the emotion of the video.
- Approval: I ship them a non-public hyperlink to view the video. If I get two thumbs up, they now have a video asset they’ll repurpose throughout any platform to assist amplify their private or enterprise model. I’ve had one individual cry, just a few who’re tremendous grateful, and a few have walked me to the following referral. I’m humbled to make use of my reward to positively influence the world with animation and story.
What attention-grabbing alternatives have your movies led to?
Louis: I’ve been invited to the LinkedIn Creators Program, taken on LinkedIn influencers like Justin Welsh and String Nguyen as purchasers, and proactively finished animated movies for Rachel Beck, Heather Monahan, and Lewis Howes. I’ve additionally had the pleasure of personally connecting with Vyond Rockstar Rued Riis for enterprise recommendation.
It seems like you’ve a terrific relationship with LinkedIn, which you’re additionally very energetic on. Why did you select that platform?
Louis: I selected LinkedIn as a result of this platform is form to animated video and the potential natural attain your asset may expertise. Additionally, my purchasers are entrepreneurs and small enterprise homeowners, and, now greater than ever, they’re in search of revolutionary methods to share their private tales on LinkedIn.
Why did you resolve to make use of Vyond to your work out of all of the animation instruments?
Louis: As a Mac consumer, Vyond’s interface jogs my memory of iMovie; it’s straightforward to navigate round. Having the ability to file my voiceover, full the animated scenes, and import music multi function consumer interface is a game-changer for me.
How lengthy did it take you to grow to be a Vyond professional? What’s the most important takeaway out of your expertise to this point?
Louis: It took me about 9 months earlier than feeling actually expert-level snug with the instrument. I nonetheless have some development to expertise in the case of scene transitions and understanding digicam angles. Nevertheless, the business-friendly avatars are my favourite. Vyond is so enjoyable to make use of, and I really like the brand new updates each month.
What recommendation would you give to of us who’re new to Vyond?
Louis: Be assured in your self and provides your self sufficient endurance and beauty whereas studying the instrument; it’s not going to occur in a single day. Additionally, mess around with the instrument and with the brand new options. You don’t want a flowery mic or recording studio to make skilled movies. I used some easy headphones and recorded them within the automotive after I began. Don’t let perfection get in the best way of your progress. Get began at present!
What’s your subsequent challenge?
Louis: I can be releasing the Launch Your Story animated podcast to encourage 1M+ to share their private and profession tales with the world. I’m additionally taking over new purchasers, so if you’ll want to remodel your story, ebook excerpt, or podcast soundbite into an animated video, we are able to work with you.
Create animated movies to develop your enterprise
You should use Vyond’s set of intuitive animation instruments to create participating tales that inform your model’s story. Like Louis, you may create an interesting story from scratch that amazes your friends, colleagues, and purchasers. Or you may use Vyond’s templates to construct your story on high of a pre-animated one.
As a primary video, you may share your organization’s mission, the rationale you based it, and your values. You may finally inform extra advanced tales as you grow to be higher at animating. Like Louis’s tales, these movies show you how to construct belief with purchasers and entice new ones that worth what you stand for.