How one can Request Evaluations by Electronic mail


Optimistic opinions are by far the easiest way to point out potential prospects that your product is the actual deal and greater than worthy of their hard-earned cash. As a enterprise proprietor, you would possibly discover that hundreds of {dollars} spent on advertising is not going to match the social proof from buyer opinions. 

Most massive and small companies face the difficulty that they wrestle to get extra opinions regardless of having completely satisfied prospects. On this piece, we share an in depth information on methods to ask for opinions and a assessment request template that you should utilize to get began instantly!  

Why is it essential to ask for opinions by e mail?

Electronic mail advertising is likely one of the simplest methods of immediately reaching out to prospects. A latest survey discovered that about 4.3 billion folks use their e mail repeatedly, so it’s an optimum solution to attain your buyer base. 

Listed below are a few of the advantages of utilizing e mail to ask for opinions: 

  1. You possibly can write long-form content material requesting unfavorable and constructive suggestions, which isn’t attainable by textual content messages and SMS. 
  2. Emails are extensively used, thereby making it extraordinarily handy to contact all of your prospects in a single place. 
  3. You possibly can simply share a hyperlink the place prospects can depart a product assessment, making the method extra user-friendly. 
  4. You possibly can share a mixture of written and audio-visual content material that engages the shoppers. 
  5. Electronic mail automation instruments can ship a customized e mail immediately with buyer names and order particulars within the assessment request template. 

How do you write a assessment request e mail?

Writing an e mail requesting buyer opinions would possibly seem to be a frightening process. You can also make use of assorted request e mail templates to get began. Listed below are some recommendations on methods to write an efficient assessment request e mail: 

  • Begin by figuring out your goal prospects for sending an e mail. You possibly can ship the assessment request e mail instantly after the acquisition or the supply of the product. 
  • Keep in mind, when writing the e-mail topic line, it’s essential to make use of the lively voice since customers usually tend to have interaction when they’re being concerned within the output. 
  • Use a customized strategy whereas writing your assessment request emails. You are able to do this by addressing particular facets of their buy like “Thanks for getting XYZ” or “XYZ resolution helped us immensely.” 
  • It’s important to make your voice heard within the e mail. You are able to do this by including brief snippets of opinions that customers have shared beforehand of their opinions or on social media. Mentioning these opinions additionally provides worth to your model because it reveals that you’re clear with its prospects. 
  • Point out what’s in it for the customers through the use of phrases like “we wish to thanks” or “we recognize your assist.” 
  • Embody a call-to-action within the e mail. You possibly can present a hyperlink to the assessment platforms similar to Yelp, TripAdvisor, Google My Enterprise, Amazon, or different assessment websites.  
  • Ideally, you shouldn’t copy and paste a generic assessment request e mail in all emails to prospects because it sounds insincere. 
  • Be clear in your communication by formatting separate questions with bullet factors.

How one can construction your assessment request e mail

The construction of a assessment request e mail ought to be clear and direct. The shoppers ought to have the ability to inform what it’s from a fast look.

Listed below are the parts of an excellent request e mail template: 

  • Thank the shoppers for his or her buy of your service. 
  • Inform the shoppers that you just want to hear what they thought of it. 
  • Personalize the e-mail by mentioning the main points of the order. 
  • Share a type or hyperlink to a assessment web site for leaving a assessment. 

What must you write within the topic line of a assessment request e mail?

The e-mail topic line is important for catching the eye of the customers. The topic is one thing your prospects will learn even when they don’t open your e mail. 

Earlier than deciding on the topic line, you must take into consideration your model. For instance, if you happen to usually prioritize formal kinds of communication, then the topic line could possibly be “Inform us what you assume,” “We want to know your ideas” or “Overview your newest buy.”

If you’re providing a reward for leaving a assessment, you possibly can write, “Open this to get 10% off in your subsequent buy.” 

Dos and don’ts of asking for opinions by e mail

Many companies make frequent errors whereas writing a assessment request e mail. Let’s dig into a few of the dos and don’ts to remember to get extra on-line opinions

Timing of your request

The timing of requesting a assessment is important. It’s best to ship your request e mail instantly after the acquisition or inside 24 hours of receiving the product for supply. This ensures that you just seize real opinions from customers who’ve simply used your services or products.

Tone of voice on your e mail

The tone of your e mail ought to be heat and courteous. Be clear about what you’re asking for and be pushy or sales-y. As an alternative, merely point out that you just wish to know extra in regards to the prospects’ expertise so you possibly can enhance the services or products. A good way of highlighting that is by sharing a earlier unfavorable assessment and the way you took motion primarily based on it. 

How one can encourage motion

It’s important to provide a transparent name to motion because the prospects ought to know what you’re asking of them. For instance, as an alternative of claiming “Please depart a assessment,” merely write “Depart a assessment right here” with a hyperlink to the assessment web site. 

If you’re providing a reward for leaving a assessment, point out it in your e mail. You possibly can say that those that have left opinions will likely be entered right into a drawing to win one thing. Incentives won’t at all times work as they sound insincere, however they are going to undoubtedly increase engagement. 

Observe up

It’s important to comply with up with the shoppers who haven’t left a assessment but. Generally prospects want a nudge or time to check out your product earlier than writing an in depth testimonial. 

A good way of following up together with your prospects is by writing one thing like: “We’d love to listen to from our most loyal customers about how we will enhance our services or products. Are you able to please assist us?” 

Nonetheless, don’t ship repeated emails that stress them into leaving a assessment. The secret is to construct buyer belief. If the shoppers don’t depart a assessment, solely comply with up as soon as and thank them for buying together with your model.

Let broadly deal with your online business’ repute administration

Pursuing buyer suggestions by e mail requests for opinions might sound simple, however it takes effort and time to get reputable outcomes out of it. 

At Broadly, we work with firms to arrange e mail campaigns and get extra on-line opinions for his or her merchandise. Schedule a demo with us at present to learn the way our consultants can increase your organization’s on-line repute by sturdy buyer opinions. 


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