How To not Write a Meta Description



Writing a meta description is commonly a uncared for a part of technical search engine optimization. Nevertheless, writing “one thing” is usually ok for many web site homeowners and entrepreneurs. A meta description isn’t a rating sign, and key phrase stuffing inside the physique of the content material doesn’t assist with rating greater in search engines like google and yahoo anymore.

That’s the reason it’s considerably comprehensible why entrepreneurs simply don’t assume that spending time on writing a superb meta description remains to be well worth the hassle.

Nevertheless, the meta description has an enormous affect in your potential clients as a result of they present up within the search engine web page outcomes beneath the hyperlink.

In order for you your descriptions to attraction to your clients so they’ll click on in your website, it’s best to take a look at the next recommendations on learn how to write one of the best meta descriptions. On this breakdown, I will assist train you learn how to write a meta description and what to not do when writing one.

1. Don’t Deal with the Variety of Characters

It’s common data to maintain your meta description size beneath a certain quantity of characters. search engine optimization specialists used to advocate to maintain it round 150-160 characters. However there was an replace from Google in December 2017, which precipitated the size of meta description to extend. Nevertheless, we’re now again into the 150-160 character vary.

That’s really right data, however I wouldn’t essentially at all times stick with the characters in each state of affairs. However the true size of a meta description for a desktop pc is about 158 characters or 920 pixels. The meta description size for cellular units is about 120 characters or 680 pixels.

Fortunately, there are a lot of instruments that can present you a preview of your meta description copy. I personally use this checker, which reveals me the size, each in characters and pixels. Subsequently, it’s straightforward for me to jot down my textual content with out focusing solely on the variety of characters. 

This is an instance of learn how to write a meta description that suits the pixel suggestion however not the character restrict:

meta description length test

I would not recommend writing what you see above, however if you’re studying learn how to write a meta description, it is essential to see how the restrictions could be adjusted primarily based on what you are writing. 

Although the duplicate description doesn’t suggest a top quality downside with your web site, I might somewhat preserve it empty. In that case, Google will generate it mechanically from the web page content material. Ultimately, the generated meta description can look significantly better than the outline which offers the identical data each time to your potential clients.

If you’re not capable of write a distinctive meta description for each web page in your website, which is completely regular, you don’t should panic. Deal with a very powerful pages just like the homepage, predominant class pages, and the pages that deliver you probably the most site visitors.

You probably have hundreds and even thousands and thousands of pages in your website, it’s also possible to create a template and generate new meta descriptions, whereas solely altering the key phrases, like within the examples under.


3. Don’t Overlook Key phrases in Your Copy

Make sure you use the fitting key phrases in your meta description that’s the most related to your web page content material. I’m positive that many individuals admire creativity, however on this case, it’s best to take into consideration the key phrases that your buyer might be searching for.

If not, a search engine crawls the very first sentence that consists of related key phrases and reveals it within the search outcomes. Like on this case, the place I used to be trying to find journey items, I discovered this description that didn’t make any sense.


I used to be interested in an unique meta description, so I regarded for it:

I preferred the creativity of the copy, however sadly, the lacking key phrases made it in order that I didn’t see this description, however as an alternative, I noticed the irrelevant one.

4. Don’t Write Boring Descriptions

Massive number of garments, footwear and design equipment. Sound acquainted? And even boring?

Writing the meta description is among the few methods to indicate creativity in on-page search engine optimization. Right here you have got the prospect to face out within the entrance of your viewers. Check out these recommendations on how to do this:

1. Be particular in what you’re providing. Making an attempt to explain your touchdown web page in just a few characters is troublesome, however if you’re particular sufficient, and even if you write just a few examples, you may’t go unsuitable with it. I like this description from Asos as a result of I can actually think about what I’ll see after clicking on this consequence.


2. Make your clients curious. Don’t put your entire playing cards on the desk instantly, however preserve one thing up your sleeves. Generally simply the straightforward use of query marks or an unfinished sentence could make your clients actually need to click on on it. This one makes me curious, however I would cut back these questions a bit bit.


3. Use symbols or numbers. Totally different characters aside from letters can actually get individuals’s consideration. You should utilize a value or the quantity of merchandise in your meta description. This one bought my consideration as a result of it isn’t typical to see some of these symbols in typical search outcomes.


4. Embrace a call-to-action. This would possibly solely be my subjective opinion, however I wouldn’t add a really directive name to motion like “Learn extra!” or “Purchase now!” to the meta description. It’d simply be too aggressive for the shoppers. As a substitute, I would come with a name to motion within the copy, like within the instance under. I just like the phrase “Uncover” originally of a pleasant sentence, somewhat than on the finish of the copy as “Uncover now!”.


5. Discuss them, not about you. That is one of the essential copywriting guidelines, and also you shouldn’t overlook about it, even when writing brief copy just like the meta description. Nobody is interested in how nice you assume you’re; everyone needs to know what’s in it for them.

The meta description under is a good instance of each good and dangerous copy on the identical time. I like the start of it as a result of I need to fulfill my cravings. Nevertheless, I’m sort of confused about their assertion on the finish of the copy as a result of to me, it looks like bragging.


5. Don’t Be Lazy | Set Up Structured Information

Although this one isn’t significantly related to the copy, it’s going to make it easier to stand out along with your meta description in SERPs.

You probably have evaluations in your web site or you may present recipes, you should not be ignoring structured information in any case.


You can even have your emblem or firm data in SERPs, making your organization extra engaging, particularly when someone is searching for your model.


You’ll be able to arrange even probably the most fundamental structured information, like breadcrumbs.


Round 57% of the large firms do not have structured information arrange for his or her pages. That is your probability to face out greater than your opponents.

Do not be lazy and simply begin with it now. It’s a lot simpler than the way it would possibly seem at first sight. Google tips will make it easier to with all of the fundamentals!

Do you have got different suggestions or confirmed suggestions on learn how to write meta descriptions?



Please enter your comment!
Please enter your name here