So your consumer has agreed to put money into an influencer advertising and marketing program – and for good motive. Not solely is influencer advertising and marketing spend skyrocketing, the efficacy of this technique is solidifying, with 52% of Gen Z reporting that they belief social media influencers for product or model recommendation.
We all know influencer advertising and marketing is usually a profitable technique, however pulling it off is way simpler stated than achieved.
Beneath we define how Traackr’s influencer advertising and marketing platform helps you construct an efficient, nicely organized, and reproducible program that can delight your shoppers, enhance your group’s productiveness, and guarantee future enterprise.
1. Discover distinctive influencers and get fast approvals
Because the trade turns into extra saturated, discovering distinctive and impactful influencers can really feel like in search of a needle in a haystack.
Traackr helps by offering:
- Entry to the most important international influencer information set — 7M+ profiles, 13 platforms, 50 nations, and extra
- Various influencer discovery capabilities — search by influencer content material, attributes, and viewers standards.
- Strong influencer vetting instruments — verify historic content material, viewers demographics and high quality, and run model security checks.
Proof: see how two of our shoppers constructed profitable campaigns by selecting the best influencers with Traackr – Beekman 1802’s excessive promoting TikTok marketing campaign and Revlon’s Marvel Girl 1984 launch.
“This marketing campaign did nicely as a result of we knew we had the proper companions from the start. We selected influencers based mostly on information and analytics from Traackr, then left the marketing campaign open for interpretation.” – Julie Kaplan, Senior Supervisor, World PR & Influencer Advertising and marketing at Revlon.
2. Streamline marketing campaign workflows
Traackr is understood for being the system of document for influencer advertising and marketing — what does this imply?
You’ll be able to handle collaborations, product sends, customized emails to influencers, marketing campaign briefs, funds, and measurement in a single place that retains a document of your previous collaborations and efficiency.
Traackr retains your group on the identical web page, and targeted on delivering worth to your consumer.
Proof: see how Colgate-Palmolive and its businesses diminished marketing campaign prices by 40% whereas delivering considerably higher outcomes, with the assistance of Traackr’s marketing campaign administration instruments.
3. Display influence to shoppers
ROI, ROI, ROI. On the finish of the day, the underside line is crucial line. However how do you show it?
Traackr’s sturdy information and reporting capabilities assist you to analyze the efficiency and effectivity of your campaigns.
We not solely enable you to report on ROI with shareable stories, the platform helps you validate your methods, offering insights for bettering over time, and predicting the influence of future campaigns.
“With Traackr, we all know that the influencers we choose will drive essentially the most influence for our shoppers and we are able to show it to the shoppers as nicely. The information and insights they supply assist us ship prime performing campaigns time and time once more.” – Ash McGuinness, Account & Neighborhood Supervisor at Media Bounty
Proof: see how the company, Pegasus, tripled new influencer advertising and marketing enterprise with data-driven methods powered by Traackr.
Wish to study extra about Traackr? Try our particular providing for businesses right here or attain out to email@example.com.
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