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How you can Create a Social Media Report for 2022 [FREE TEMPLATE]

Let’s be actual: Creating social media reviews will be boring, tiresome, strenuous—you get it. Nevertheless it’s crucial.


As a result of, in social media advertising and marketing, you’ll be able to solely perceive the outcomes of your efforts in the event you observe and analyze your efficiency. It’s additionally the one approach you’ll be able to show to your boss and workforce members that your work contributes to the expansion of the group.

Constructing a social media report may assist you be taught what’s working and what’s not, so that may tweak your technique accordingly.

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On this submit, we go over observe all your most necessary social media efficiency metrics, and construct easy-to-follow, complete reviews that can present your workforce and different stakeholders the worth of your technique.

We’ve even included a free, customizable social media report template you should utilize to get a head begin!

What’s a social media report?

A social media report is a doc that particulars the efficiency of your social media networks over a time period. It consists of related efficiency knowledge like attain, engagement, and conversions.

Your social media analytics report will be something from a easy spreadsheet to a data-packed slide presentation. The format your report takes will depend on your viewers and the aim you need it to serve.

Completely different audiences may require completely different reviews. As an illustration, in the event you’re making the report only for your self, you should utilize a easy spreadsheet. However in the event you work in a advertising and marketing company, you’ll must create a extra in-depth report to indicate shoppers the outcomes and ROI out of your work.

What ought to your social media report embody?

Your social media report ought to comprise solely the info your viewers wants to grasp your social media efficiency. Which means there shouldn’t be pointless particulars or vainness metrics in your report. Your report ought to look clear and simple to grasp.

We have now outlined beneath some issues you must function in your social media report. However none of that is set in stone.

Be at liberty to change up the sections to create the perfect social media advertising and marketing report on your viewers and desires.

A quick define of your social media technique

Begin off your report with an summary of your social media advertising and marketing technique. This can assist your viewers perceive the significance of the opposite parts you’ll embody within the report.

There’s no must go overboard on this part. Simply lay out the general function of your social media advertising and marketing efforts and the way they align with enterprise objectives. For instance, if your organization makes use of social media primarily to extend model consciousness or to promote merchandise, embody that in your report.

You also needs to embody any modifications you’ve made to your technique since your final report. Embrace any new channels you’re actively engaged on and those you’ve dropped.

Your objectives

That is the place it will get a bit technical. Right here, you’ll take the temporary overview you wrote within the earlier part and break it down into SMART objectives.

For reference, SMART means Particular, Measurable, Achievable, Related, and Time-bound.

This goal-setting framework will assist you create objectives which you could observe simply and report. The variety of objectives you define in your report will fluctuate relying on the dimensions of your workforce, the corporate you’re working for, and the depth of your social media technique.

If that is your first social media reporting report, simply define a couple of objectives. When you’ve established a goal-tracking system, you’ll be able to embody extra objectives over time.

Your success metrics

Now, you’ll want to take into consideration the metrics you’ll use to validate your objectives. In the event you set SMART objectives, then it shouldn’t be laborious to seek out your success metrics.

In case your objective is to extend your conversions by 30% in Q2, then you’ll want to report the variety of conversions you get.

As you select your success metrics, be cautious of vainness metrics. These are metrics that appear necessary, however don’t have any intrinsic worth to what you are promoting. For instance, it’s good to have numerous likes and feedback in your Tweets. But when your objective is to generate leads, then likes and feedback aren’t going to chop it.

Success metrics differ for each workforce, however listed below are some necessary metrics you’ll be able to embody in your report:

In the event you’re utilizing social media for customer support, you can even report on metrics like buyer satisfaction rating (CSAT), internet promoter rating (NPS), and determination time.

If you’d like extra data on this, try this Hootsuite submit on the social media metrics you really want.

Your outcomes per social community

Now, you’ll element the particular outcomes you get for every social media community. If you wish to be extra thorough, break down these outcomes by format inside a community, resembling feed posts, Tales, and Reels.

The information you’ll embody on this part will depend on the objectives and success metrics you outlined above. Under is a few of the most necessary info to incorporate of every social platform:

No matter metrics you select, embody some valuable outcomes that designate why you’re together with the metric(s) in your report. In the event you’re reporting on a paid advert marketing campaign, embody the same marketing campaign you’ve performed previously to match the outcomes.

In the event you’re making a weekly or month-to-month report, observe your current outcomes in comparison with the outcomes you get a couple of weeks/months again.

You too can examine your outcomes to the identical time the yr earlier than to test if there have been any seasonal traits.

Your wins

After presenting your knowledge, you can begin your evaluation. First, spotlight all of the issues that went effectively on this reporting interval. These are your wins.

Wins transcend numbers. In the event you bought on the radar of an business knowledgeable you propose to do a podcast with sooner or later, that’s a win. In the event you get glowing critiques on social media that you should utilize in future campaigns, that’s a win too.

So don’t restrict your wins to metrics and numbers. Embrace your related successes in your report, regardless of the shape they take.

If doable, attempt to decide why you bought these wins. The wins themselves are actually cool, however the causes you bought them can assist you realize what advertising and marketing strategies be just right for you.

Your alternatives

After outlining your wins, it’s time to have a look at your advertising and marketing outcomes objectively.

Was there something that went flawed throughout this reporting interval? If sure, are you aware why issues didn’t go as deliberate? And the way do you propose to get issues again on observe?

You also needs to observe any alternatives you’ve found by social listening, learning the market, and interesting together with your followers.

Is there a sort of content material your viewers needs to see extra? Are there any points that may be resolved by explainer movies, FAQs or higher documentation?

If there are, embody them in your social media report.


Conclude your social media report by summarizing all that you simply’ve achieved and what you’ve realized throughout this reporting interval.

Word some big takeaways and the way they are going to assist you enhance your social media advertising and marketing technique.

How you can create a social media report

Decide your viewers

Step one is to find out who you’re creating the social media report for. Is it your boss, VPs, your workforce, or simply your self?

When you realize who your viewers is, give attention to what’s necessary to them, slightly than making a common report that incorporates particulars that don’t matter to them. The extra authority your viewers has in your group, the extra concise your report ought to be.

Focus your reporting

Social media is nice for a lot of issues—growing consciousness, getting engagement, driving conversions, and extra.

It’s very easy to get caught up in all these social media advertising and marketing outcomes. However you must give attention to the KPIs and metrics that matter most to your organization and the stakeholders concerned.

Don’t embody further particulars until you discover one thing main or distinctive.

Collect your knowledge

The subsequent step is to collect your social media knowledge. You will get this knowledge from many alternative sources. We’ll delve into these sources later on this article

Analyze your knowledge

Uncooked knowledge doesn’t actually imply something till you analyze it.

While you get the numbers, search for patterns, anomalies and traits that may clarify what’s working for you and what isn’t.

Current your findings

Now it’s time to rearrange all of your knowledge and evaluation right into a doc in a transparent and concise approach. That doc is your social media advertising and marketing report.

Free social media report template

To make the method simpler, the workforce over at Hootsuite created a free social media report template you should utilize to craft your report. This template highlights an important parts of information you must embody in a typical social media report.

After downloading the free template, comply with the directions to customise it. In the event you’d wish to construct your personal social media report template from scratch, you can even do this.

In case your focus is on numbers, you should utilize Excel, Google Sheets or every other spreadsheet device to create your template. In the event you plan to incorporate extra evaluation, you’ll be able to collect your knowledge in a spreadsheet and current it with Google Docs or Powerpoint slides.

Or… you should utilize a social media reporting device like Hootsuite Analytics to craft customized reviews. This provides you entry to complete charts and graphics which you could export on to a spreadsheet device, PowerPoint or PDF.

Social media reporting instruments

Listed below are the primary platforms you could find the info to incorporate in your social media report.

Meta Enterprise Suite

Yow will discover your Fb and Instagram analytics individually on every platform, however Meta Enterprise Suite combines the info for each platforms so that you’re killing two birds with one stone.

Meta Insights: Facebook Page reach and Instagram reach

To get your Fb insights in Meta Enterprise Suite, go to and click on insights within the left menu.

Click on Export Knowledge on the highest proper of any chart to export knowledge on your report. You’ll be able to export your knowledge of selection in .PNG, .PDF, or .CSV codecs.

In the event you’re on the lookout for extra detailed directions, right here’s a Hootsuite article on use Meta Enterprise Suite.

Twitter Analytics

To get your Twitter Analytics, go to your Twitter profile and click on on the three dots icon within the menu. Then click on on Analytics.

Navigating to Twitter analytics from Twitter

There, you’ll discover knowledge on the primary analytics display. To get extra info, click on the choices within the menu of your Twitter Analytics display. Then click on Export Knowledge to export the information as a .CSV file.

Navigating to Twitter analytics on Twitter

TikTok Analytics

You must have a TikTok Enterprise or Creator account to entry TikTok Analytics.

When you’ve switched to those accounts, go to your profile and click on on the three dots. Then click on on Enterprise Profile (or Creator Profile) and Analytics.

TikTok analytics in the TikTok app

You’ll have the ability to see the way you’re acting on TikTok. You’ll be able to solely export knowledge from TikTok Analytics in the event you’re utilizing a desktop.

All you need to do is log in in your desktop pc, hover your cursor over your profile picture, and click on View Analytics. You will get total metrics on your account, in addition to in-depth analytics on every video you’ve posted.

LinkedIn Analytics

To search out your LinkedIn Analytics, open what you are promoting web page and click on Analytics within the high menu. Then click on on Guests, Followers, Updates, Opponents or Worker Advocacy.

Navigating to LinkedIn analytics on LinkedIn

You’ll have the ability to see metrics like impressions, web page views, and engagement fee.

While you click on on the Competitor Analytics web page on LinkedIn, you’ll have the ability to see how your organization web page compares to as much as 9 different pages, which is fairly cool.

Click on the blue Export button on the highest proper to export your knowledge as an .XLS or .CSV file (will depend on the info you’re exporting).

Hootsuite Analytics

In contrast to the opposite analytics instruments on this record, Hootsuite Analytics isn’t native to a single platform solely. It gives a complete overview of all of your accounts throughout all main social media platforms.

With Hootsuite Analytics, you’ll be able to accumulate knowledge and create social media reviews for a number of Fb, Instagram, Twitter, and LinkedIn profiles from one dashboard.

You too can customise the dashboard to trace your specified success metrics, together with time and workforce metrics. While you need to construct your report, you’ll be able to customise the knowledge you need to embody.

Hootsuite Analytics offers you entry to a variety of charts that can assist you visualize your report and make it simple to grasp.

You’ll be able to share social media reviews together with your advertising and marketing workforce straight inside Hootsuite Analytics. Or you’ll be able to obtain your report as a spreadsheet file, a PowerPoint, or a PDF which you could share.

To know use the info obtainable on these platforms, try this Hootsuite weblog submit on social media analytics.

Use Hootsuite to report all of your social media actions and outcomes from a single, intuitive dashboard. Select which metrics to trace, get stunning visuals, and share reviews simply together with your workforce members and stakeholders. Attempt Hootsuite free of charge at the moment.




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