Interview with Ian Fernando – Founding father of IANternet Media




Becoming a member of our Influencer Interview collection in the present day is Ian Fernando, founding father of IANternet Media. Ian has 15 years of expertise in internet online affiliate marketing, media shopping for, and pay-per-click promoting. Again in 2013, he created his first SaaS undertaking centered on progress hacking and insights, pushed from promoting hyperlinks and touchdown pages. Since then, he has been a featured speaker at seminars like Affiliate Digital Summit, ALO Occasion (Affiliate Leaders On-line Occasion), and lots of extra. He has additionally been invited to totally different podcasts, together with ClickDealer, MaxWeb, and RichPush.

Cloudways: Ian, it’s pretty to have you ever for this interview. May you please inform our readers about your self? 

Ian: Positive, I’m an affiliate blogger at Ianfernando. I initiated my journey within the affiliate area 15+ years in the past. From being an e-commerce retailer reseller at eBay and promoting ebooks at MySpace to being a brilliant affiliate of lots of of manufacturers, my profession has revolved round internet online affiliate marketing and media shopping for.

Not solely have I created software program as a service however at the moment, I’m additionally releasing a community-driven enterprise, to Affiliate Enterprise Membership On-line, which is a chat software that solutions queries related to marketing campaign administration together with some industry-leading case research for instance. Being fairly well-versed within the on-line area, I’ve been in dropshipping within the ecommerce {industry} as nicely. The primary affiliate community that I labored with was Azoogle. You may say that I’ve aced and been part of each new venue of on-line advertising and marketing.

Cloudways: From getting into the internet online affiliate marketing {industry} 15 years in the past to turn out to be a famend identify within the {industry}, it’s been fairly a journey for you. Would you care to share this story with us?

Ian: The journey within the affiliate world is sort of a curler coaster trip with tough patches and ups and down site visitors tendencies, excessive potential presents, and different facets. Initially, it’s a must to perceive the present market tendencies, then you definately analyze a whose supply to belief and settle for. Internet online affiliate marketing is extra about belief and affiliate-merchant relationships. What to search for in particular presents, what worth there’s within the supply on your followers, to have a constant reliable relationship with them and assist them get the most effective outcomes. You then develop your workflow. It relies upon upon your consistency because it received’t allow you to earn rather a lot in a brief span.

Let me share an expertise of mine with you. There have been months through which I didn’t make any cash and there has additionally been a time the place I earned 7 determine earnings for months. The internet online affiliate marketing {industry} is all about pushing your self to get well and study out of your downfalls.

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Cloudways: What motivated you to step into the affiliate world a decade in the past?
Ian: I began it as a facet hustle with the intention to generate some passive earnings as I wished to eliminate 3 jobs. Within the early stage of my profession, I used to be working as a customer support consultant at a name heart over the evening shift whereas being a barista over the weekend and Human Useful resource Supervisor at Walmart over weekdays as a full-time worker.

My facet hustles helped me notice that I might get away from part-time incomes by specializing in the earnings era methodology. This had loads of scope, nevertheless it was underutilized. I by no means aimed to be a profitable entrepreneur or a self-driven affiliate marketer, I simply wished to get away from the 2 jobs and have a directional imaginative and prescient and that was my purpose.

By doing that, I reached a ceiling at my one job. I’d climbed all the best way up as the information analyst after which I informed myself, “Hey Ian, when you can eliminate two jobs, you may eliminate this one as nicely, all whereas incomes extra with higher earnings era prospects and unapproached avenues.”

I labored 40+ hours in per week whereas doing facet hustles after which I began getting fruitful outcomes by incomes greater than all the roles I did earlier. I wished to do extra for myself, and it allowed me to push myself additional.

Internet online affiliate marketing is essentially the most non-frictional technique to get into advertising and marketing since you solely work over referrals, site visitors, and conversions.

Cloudways: What are the tendencies and challenges that beginner associates expertise within the internet online affiliate marketing {industry}?

Ian: I feel loads of associates begin off with problems, they suppose it’s laborious. They dive into it however don’t know learn how to make a path however I consider the best problem is creativity. As a marketer, that you must have a artistic spark. It’s a must to perceive the psychology of a person to know what his recognized and unknown wants are, what the person truly desires. That’s why I might counsel aspiring associates to have ardour as their driving pressure when diving into the world of internet online affiliate marketing, moderately than having cash as their driving purpose.

When you will have the eagerness to attain one thing, creativity comes robotically. The extra you crave cash as an alternative of creativity, the extra you lose your focus, time, and power.

Cloudways: In your opinion, how can these challenges and points be mitigated?

Ian: One of the best ways to get artistic is to know your viewers. The phenomenon of Know-Your-Buyer (KYC) works hand in hand together with your success. Suppose exterior of the field. For instance, once I did advertisements, I did a tooth whitening supply and folks requested why would you do a tooth whitening supply in a enterprise class for a social community. However all I assumed was don’t you need white tooth for an excellent job interview. I didn’t say purchase this tooth whitener. I stated, “Hey, land that job with this one tooth whitening trick.”

You’ll get artistic after you determine the worth. One of the best ways to drag out creativity is to drag out a chunk of paper and categorical what customers would give it some thought.

Cloudways: How can associates exploit rising alternatives on this {industry}? It will be nice when you might identify a number of alternatives which have true potential!

Ian: There are lots of alternatives. For instance, loads of associates are shifting in direction of the lead era for gross sales. Some are additionally doing survey evaluation for information analysis about how shoppers behave, understand, and count on from a product/service they’re advisable. The affiliate {industry} remains to be unexplored, regardless that each enterprise wants a referral.

And you can also make referrals via quite a lot of avenues, like media shopping for, natural search or social media. How will you discover what you’re greatest at? Merely discover the path the place your ardour drives you, and begin exploring and experiencing other ways to maneuver ahead.

Associated Content material: 7 Content material Advertising Tricks to Increase Your Affiliate Earnings

Cloudways: With greater than 15 years of expertise in digital advertising and marketing, undertaking improvement, lead era, and internet online affiliate marketing, what are the frequent errors new associates make in your expertise?

Ian: Giving up. It’s the best mistake associates make. Like when you lose $50, you give up. That’s the flawed method and persistence is required. I’ve misplaced lots of and 1000’s of money and I nonetheless push via as a result of I do know the {industry} dynamics are shifting, altering, and flourishing, so I have to a/b check the appropriate method to get the most effective outcomes. Internet online affiliate marketing is essentially the most non-fictional technique to get into advertising and marketing since you solely work over referrals, site visitors, and conversions. You don’t have to fret about merchandising, logistics, or every other factor that different entrepreneurs need to deal with to generate a high-income stream.

The most effective half about internet online affiliate marketing is that it teaches you to use totally different approaches like lead era, digital advertising and marketing, initiating an company, or turning into an advertiser for selling a product and posting product evaluations

When you get to know this tactic, you may promote your individual digital product as nicely. Even if you stroll out of this {industry}, you’d have the skillset to begin your company primarily based in your promotional ways.

The second mistake associates make is to worry dropping. The associates have to know that dropping is definitely successful if you study out of your losses.

Affiliate Advertising Errors to Keep away from in 2021 (What Specialists Say)

Cloudways: You reached a 6-figure affiliate income and have become an inspiration for a lot of associates, all as you become a brilliant affiliate of many manufacturers. What’s the secret recipe on your success? Any recommendation for inexperienced persons?

Ian: Deal with your affiliate product as your individual product that that you must make the promotional technique of. Contemplate the corporate you’re employed with as your consumer and its product as your consumer’s mega undertaking. For instance, in case you are part of the Cloudways Affiliate Program, deal with Cloudways as your consumer, be in fixed contact together with your affiliate supervisor, and talk about your promotional technique and roadblocks to easy your course of.

The most important situation for inexperienced persons is that they’re scared to get out of their consolation zone. They’re fixated on their routine-based conventional methods of promotion however they should take dangers to face out within the crowd.

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Cloudways: Okay, sufficient with the store speak. How do you spend your leisure time?

Ian: My routine is sort of centered. Like I do gymming and yoga within the morning, and I give time to soccer or basketball. I get pleasure from touring. At the moment, I’m in Columbia. Earlier than this, I used to be in Asia for the final 5 years. My leisure time is about having fun with each second of my life by assembly totally different folks, understanding their tradition, and being part of it in the interim.

Cloudways: All proper, listed here are some rapid-fire questions to assist us perceive your perspective of life, happiness, and success.

Right here we go!

  • Your Motto in Life:  Cease dwelling in worry
  • Supply of Motivation: My mother and father
  • Your Inspiration: Residing life and having fun with each second of it
  • Splendid Trip Spot: As a digital nomad, I don’t have a selected spot however I just like the seashores of the Philippines.

Are you a brilliant affiliate?

Earn Upto 15% recurring fee + CPA per Referral With Cloudways Affiliate Program.

Cloudways: Ian, thanks on your time! Lastly, whom would you advocate that we interview subsequent?
Ian: KJ Rocker

The social hyperlinks of Ian Fernando are given under:

Fb: Ian Fernando , Reddit: @ianternet, Twitter: @ianternet

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Faiza Ismail

Faiza Ismail is a Digital Marketer and handles affiliate partnerships at Cloudways – A Managed Cloud Internet hosting Platform. She has an intensive historical past of working in numerous sides of Digital Advertising, Group Administration, and Company Communication. She likes to play chess. Get in contact along with her at [email protected]


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