Is 2022 the time to begin your model’s TikTok account?


Except you’ve been dwelling beneath a rock, you’ll have heard about TikTok by now. TikTok is a well-liked video-sharing app that gives a complete new stage of connection together with your audience. In the present day everybody from influencers to celebrities and family manufacturers is flocking TikTok.

Entrepreneur famous that TikTok is the social media platform that gives probably the most long-term potential. There are numerous energetic customers that create and eat content material in a means that feels extra private.

So, is TikTok for manufacturers?

The quick reply is YES. Nonetheless, it’s undoubtedly not the appropriate match for EVERY enterprise however NOT for these causes:

“My model already has too many social media platforms.”

Some manufacturers might imagine they have already got sufficient social media accounts to handle, and so they don’t want one other one so as to add to their listing. Whereas which may be a sound preliminary response, investing in TikTok this 2022 is likely to be good for manufacturers for the long run. Even when the model doesn’t instantly create tons of content material firstly of the 12 months, it might nonetheless be a good suggestion to not less than create a TikTok account to order the enterprise’ username on the platform and begin creating content material for the subsequent quarter as an alternative.  

“The app is only for GenZ.”

Manufacturers might initially suppose that TikTok is only for Gen Z and that their audience just isn’t there. However manufacturers could also be pleasantly shocked. Like different social media platforms of their early days, TikTok began as a platform for the youth, with little or no worth for manufacturers. It’s anticipated that similar to different social platforms, TikTok is poised to develop extra this 12 months, with an viewers spanning a number of generations for the years to return.

Listed below are particular indicators why your model ought to give TikTok a strive:

·   Your audience ranges from ages 16 to 30.

·   You’re trying to broaden model consciousness to a youthful viewers.

·   Your services will be showcased simply in a video.

·   Your model is comfy sharing gentle and unfiltered model content material.

·   Your model is receptive to making an attempt one thing new.

·   Your model doesn’t thoughts spending time experimenting with content material on TikTok.

Why is 2022 the appropriate time to make use of TikTok for manufacturers?

If not now, then when? The very first thing that manufacturers want to bear in mind is that TikTok is greater than only a fad at this level. It’s not going away anytime quickly.

The platform’s meteoric success has led different social media platforms to really feel threatened about its ongoing reputation. One in every of these is Instagram which not too long ago modified its technique to take a extra video-centric method with the announcement of Reels. The truth that different social media platforms are already admitting that they’re making an attempt to maintain up with TikTok ought to be a testomony in itself. Listed below are different the explanation why your model ought to be on TikTok by now:

REASON 1: It conjures up natural development.

TikTok’s revolutionary algorithm permits a model’s account to succeed in folks based mostly on how a lot they just like the content material. The extra TikTok customers watch a model’s content material, the extra doubtless they are going to see its content material reappear on their feed.

Moreover, video completion is large on TikTok. At any time when customers watch a TikTok video in full, the algorithm will doubtless counsel the video to different customers’ feeds. When extra TikTok customers end the model’s movies, that video will seem on extra feeds.

REASON 2: It’s an incredible platform to construct communities.

Social media customers these days eat content material by way of movies, and neighborhood constructing is the beating coronary heart of the TikTok platform. As such, manufacturers ought to have a look at TikTok as a possibility to be a part of a neighborhood. Sharing revolutionary concepts and knowledgeable opinions will invoke the pursuits of like-minded people throughout the TikTok neighborhood.

REASON 3: TikTok advertisements don’t appear to be advertisements.

Gen Z doesn’t like hard-sell promoting. That’s the rationale why 51% of the youthful era use ad-blockers. It goes with out saying that conventional advertising and marketing is not going to work nicely with the TikTok viewers. Manufacturers want to seek out methods to create much less invasive movies and fascinating content material that can seize the eye of their audience.

REASON 4: It presents top-tier user-generated content material.

The Gen Z and Millennials on TikTok worth authenticity greater than the rest. They’ve grown bored with the same old advertising and marketing gimmicks. TikTok’s most important benefit is its user-generated content material. TikTok drives video content material organically as a part of its algorithm design. Consequently, it encourages user-generated content material by way of its hashtag problem ideas at any time when potential.

REASON 5: It has an enormous rising worldwide viewers.

The TikTok platform has each day energetic customers in over 150 nations. Furthermore, viral movies on the platform can attain everywhere in the world. With over 2 billion downloads and 800 million energetic customers worldwide, this is a superb alternative for manufacturers which can be making an attempt to succeed in the worldwide market – it’s an efficient platform to attach with a brand new viewers in different nations.

TikTok Content material to Promote the Model

·   Unfiltered movies created by the staff.

The highest content material shared by manufacturers is their very own uncooked and unfiltered video content material created by the staff. Manufacturers will usually make movies with their telephones on pure lighting. TikTok customers need to watch real interactions that they’ll relate to. Think about creating just a few behind-the-scenes movies made by staff of the model and even some fast product tutorials and knowledgeable product ideas and hacks for extra instructional content material that add worth to customers.

·   Person-generated content material

As manufacturers begin to share their very own movies and achieve followers, it’s very doubtless that some TikTok viewers will work together with the model. Manufacturers can encourage their viewers to recreate their movies, use their merchandise, report response movies, or create “duets” with the model’s movies. These are all glorious alternatives for user-generated content material to advertise engagement on the platform. 

·   Influencer-generated content material

Influencer advertising and marketing has been gaining traction over the previous few years, and it’s been thriving on TikTok as nicely. Nonetheless, manufacturers additionally have to be strategic in regards to the influencer they select to collaborate with. The best influencers are those that are energetic within the model’s trade and who’re trusted to supply participating content material for his or her viewers.

·   Make TikTok movies, not advertisements.

Manufacturers want to recollect this mantra from TikTok themselves: “Don’t make advertisements. Make TikToks.” It’s mainly a content material directive for manufacturers to be extra inventive and genuine with their movies by making content material that can add worth and communicate to the wants of their viewers. This is the reason hyper-edited and curated content material usually are not so nicely obtained on the platform. The TikTok viewers values authenticity extra, and types must combine this into their video advertisements by showcasing their merchandise the TikTok means: real and artistic.

How Shakr Can Assist Manufacturers Succeed on TikTok this 2022

Shakr allows manufacturers to create dynamic video advertisements campaigns with product catalogs for social media platforms like TikTok. With the assistance of Shakr’s video creation software, manufacturers can create a whole bunch of movies at scale, every distinctive to their particular person product catalog.

In different phrases, manufacturers are empowered to make a whole bunch and even 1000’s of video advertisements at scale, all of which will be hyper-personalized and localized with their goal demographics. Shakr offers scalable video advertisements for manufacturers with best-in-class instruments that can assist them succeed on TikTok:

·   Creating movies at scale

Successful manufacturers create dozens, a whole bunch, or 1000’s of movies based mostly on their marketing campaign objectives.

·   Adopting specialised video creation instruments

To succeed, successful manufacturers want easy and easy-to-learn applied sciences that may be deployed at scale.

·   Producing movies at pace

Conventional video manufacturing strategies take a lot time. Manufacturers must get their video belongings inside minutes at scale, not days or perhaps weeks,

·   Using placement liquidity

With extra product placements and video codecs for numerous platforms, manufacturers have the posh to simply create customizable movies for his or her feed, tales, and different placements on social media.

·   Scaling the best-in-class video inventive

Scaling and automating movies at scale wouldn’t assist if the standard is less than requirements. With Shakr, manufacturers can produce high-quality movies at scale for his or her merchandise.

·   Doubling down on personalization for 2022

TikTok viewers are extra inclined to observe movies which can be tailor-made for them slightly than generic advertisements. With Shakr, manufacturers can create top-quality and customized movies at scale for his or her audience.

This 2022, Shakr will assist your model begin creating successful video advert campaigns on TikTok!

We’re right here that can assist you create profitable advert campaigns with successful movies on the most well liked video-sharing app at this time. Shakr will aid you create participating video content material that can assist enhance your model’s visibility on TikTok.

Need to be taught extra? Schedule a discovery name with us now!


Schwartz, M. (2022). This Is Why Your Model Ought to Be Utilizing TikTok Proper Now. Retrieved 9 February 2022, from

Simpson, J. (2022). Council Publish: Why Your Enterprise Ought to Be On TikTok (And 4 Sorts Of Content material To Promote Your Model). Retrieved 9 February 2022, from

Why You Ought to Be Utilizing TikTok for Enterprise in 2022. (2022). Retrieved 9 February 2022, from


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