Final up to date on February 1, 2022
That is the third submit in our collection the place we take a look at the on-page search engine optimization of the world’s hottest CMS techniques.
But when Squarespace hoped for a comfort “wood spoon” in our on-page search engine optimization collection they’re going to be dissatisfied.
As a result of on this submit, we’re diving into Godaddy’s Web site Builder…
…and the low bar simply received a complete lot decrease.
So buckle up, and browse on to find:
- how nicely arrange for on-page search engine optimization GoDaddy’s Web site Builder is out the field,
- how one can configure your GoDaddy Web site Builder web site to rank larger in Google,
- the technical search engine optimization points we discovered on the platform
Let’s get began with a abstract.
In Abstract: Is Godaddy’s Web site Builder good for search engine optimization?
You had been anticipating extra? Okay then…
We’re certain you already know GoDaddy. They’re the world’s largest area registrar.
However you may not know — except you noticed the quite a few upsells whenever you registered your area — that additionally they have a semi-popular CMS you should use to construct your web site.
Why do we are saying semi-popular? As a result of in response to w3techs simply 0.3% of websites run on GoDaddy’s Web site Builder (as of February 2022). Which signifies that WordPress websites (with a utilization share of 43.3%) outnumber GoDaddy websites by 144-1.
However these numbers don’t inform the total story.
As a result of our guess is that when you think about the variety of spam websites selecting WordPress, the proportion of “actual” companies working on GoDaddy’s Web site Builder can be a lot larger than 0.3%.
The unhealthy information?
These companies are going to be critically hampered by the dearth of management over their web site’s on-page search engine optimization.
As a result of the underside line is, there’s simply not a lot you are able to do to optimize your GoDaddy web site.
In truth, what you can do is just about summed up on this video:
We’ll prevent time watching and summarize. To optimize your GoDaddy web site you should use a elaborate wizard to:
- Generate an search engine optimization title straight outta 1999
- Add a meta description
- Change your H1 tag
- Spam some key phrases into your textual content
We made up quantity 5.
In a nutshell:
You’ve received about as a lot management over your web site’s on-page search engine optimization as Donald Trump has over his hair in a robust wind.
Throw in gradual load occasions and also you’ve received a platform that’s undoubtedly going to be holding again your efforts to rank your web site larger in Google.
Like photos? Right here’s a abstract…
How we examined the search engine optimization capabilities of GoDaddy’s Web site Builder
We arrange a small web site on a GoDaddy Web site Builder Premium plan.
We selected a well-liked theme and loaded the positioning with demo content material.
The checks included guide assessment, working the positioning by way of our personal search engine optimization audit instrument, and testing utilizing third-party instruments resembling Google’s PageSpeed Insights and GTMetrix.
GoDaddy Web site Builder search engine optimization: The great, the unhealthy, and the ugly
Earlier than reviewing GoDaddy’s management of on-page search engine optimization components, let’s run by way of among the search engine optimization highlights (and lowlights) of the platform.
We’ll begin with the positives.
Empires rise and fall…
The solar slowly melts away the rocks over tens of millions of years…
Okay, um… it’s straightforward to combine your GoDaddy web site with Google Search Console.
Unhealthy: Unconventional naming of fields, no search previews outwith wizard
GoDaddy has a wizard you should use to “optimize” every web page in your web site. We don’t discover it notably helpful, however we’ll come onto that later.
Exterior the wizard, they’ll allow you to set a title and meta description for every web page in your web site in the primary editor.
Solely they don’t name it a title. For some motive, they’ve determined to name it a “headline”.
So why is that this an issue?
Properly, contemplate a non-technical person who’s simply learn an article (like our search engine optimization audit information) telling them to create an optimized title tag. Isn’t calling the sector “headline” simply inflicting pointless confusion?
Are we nitpicking? Maybe. However this simply appears illogical to us.
You’ll additionally be aware from the screenshot above that you simply received’t get a search preview in the primary editor (you’re going to get one within the wizard).
Ugly: Sluggish load occasions
With Core Internet Vitals being a part of Google’s algorithm since 2021, velocity and format stability is turned much more necessary to search engine optimization.
Our take a look at GoDaddy web site had critical points with each.
For instance, this tremendous primary weblog submit…
…had a Google PageSpeed Insights rating of simply 23 and a time to interactive of 15.4 seconds.
It additionally had unusual points with format stability (loading then hiding layers), which you’ll see within the timeline under.
The gradual load occasions had been primarily attributable to heavy script utilization.
Ugly: There’s simply not a lot you are able to do to optimize your web site
Wish to edit a web page’s title and meta description? No downside… except you wish to do it for a weblog web page.
Wish to get extra superior?
Time to change to a different CMS.
On-Web page search engine optimization Fundamentals: How does GoDaddy’s Web site Builder measure up?
Now let’s flip our consideration to manage of among the basic on-page search engine optimization components.
Does GoDaddy’s Web site Builder cowl all of them?
Not even shut.
Right here’s our abstract once more.
Be aware: having management of an search engine optimization rating issue is just not equal to its optimization. search engine optimization audit instruments like Seobility provide recommendation on find out how to correctly optimize every component and discover errors in optimization which can be holding again your web site. See our search engine optimization audit information for extra info on find out how to absolutely optimize your web site.
search engine optimization Titles and Meta Descriptions
Management in GoDaddy: partial
A web page’s title continues to be some of the necessary on-page rating components. And a well-written meta description can assist you get extra click-throughs (though Google received’t all the time use it).
On a GoDaddy web site you may set a customized title and meta description for every “web page”, however for a weblog submit, you’re out of luck.
There are two methods you may set the title and outline for a web page.
The primary is in the primary editor, which we already lined above.
The second manner is thru the search engine optimization wizard.
To entry the wizard, click on on “Begin Optimizing” below “Settings > Search Engine Optimization” on any web page (proven under), or select “search engine optimization” from the “Advertising” dropdown.
From there, you may select to “optimize” your homepage, or another web page in your web site.
When you’ve chosen a web page to optimize, GoDaddy will ask you to explain it in a single or two phrases….
…which they’ll use to generate a listing of associated key phrases. You possibly can choose two or three of essentially the most related phrases to your web page.
After a immediate to insert these key phrases into your content material (which you are able to do if you want, however we’ve skipped) you’ll be requested to pick out a title to your web page.
Let’s check out that first title (which we suspect many small enterprise homeowners might choose):
Seobility Yoga – Yoga Lessons, Yoga Instruction, Yoga, Yoga Lessons
Seems to be good proper? As a result of stuffing key phrases into your title and repeating the phrase yoga 5 occasions is a good way to spice up your search engine rankings.
Wait, it’s 2022 not 1999.
Apparent sarcasm is apparent hopefully. However simply In case… let’s be crystal clear. This isn’t a great way to jot down your web page titles for search engine optimization in 2022.
In truth, we don’t actually like every of GoDaddy’s prompt titles. However as we’re pressured to pick out one earlier than continuing we’ll select the best:
Yoga Lessons – Seobility Yoga
It’s not good. However at the very least it’s not spammy.
On the following display, we are able to add our web page’s meta description.
After which after one other couple of screens the place we are able to select so as to add our key phrases to our web page’s content material and heading, we’ll get to a remaining assessment web page…
…and we’re executed.
As we alluded to earlier, we don’t discover this search engine optimization wizard notably useful. However the truth that the web page title solutions are poor, it’s an extremely gradual manner of updating among the most elementary search engine optimization rating components.
Finally although, that’s simply our opinion. And non-technical customers might favor to replace their web site this manner.
So we are able to’t precisely name this a unfavorable.
However what we are able to say is a unfavorable is that GoDaddy doesn’t offer you any strategy to set a customized search engine optimization title and outline to your weblog posts. The title will all the time be the identical as your headline, and there’s nowhere so as to add a meta description.
We’ve no concept why that is the case, however it’s not good.
Be taught extra about search engine optimization Titles and Meta Descriptions
Web page slug / URL
Management in GoDaddy: partial
We advocate creating quick, descriptive, 2-3 phrase slugs, together with the first key phrase (or phrase) for every web page. Use hyphens to separate phrases.
You are able to do it on a GoDaddy web site, however once more, it’s fairly unintuitive. There’s no area for enhancing your slug, however GoDaddy will base it in your web page’s title.
And to layer on the confusion, we don’t imply search engine optimization title (keep in mind, GoDaddy calls that “headline”), we imply the “title” you select whenever you create a brand new web page:
So within the instance above, we’d get a slug that appears like this:
Should you replace this title, the URL may even replace.
Which is form of advantageous we guess. However a area for slug/URL may need made it slightly less complicated to understand?
As for the weblog, you’ll be caught with a slug primarily based on the title of the weblog submit itself. So if now we have a weblog submit titled:
Yoga Suggestions For Learners: Right here’s How To Get Higher At Yoga FAST
We’ll get a slug that appears like this:
And there’s nothing we are able to do to alter it. Not ideally suited.
Be aware: one thing we did uncover is that when you change a broadcast weblog submit’s title, GoDaddy will hold the previous URL. So we suppose you could possibly initially create the weblog submit with a brief, 2-3 phrase keyword-targeted title, then change it to an extended title afterwards when you wished a workaround.
Be taught extra about URL slugs/permalinks
Management in GoDaddy: no
On smaller websites, you most likely received’t want to fret about this.
However you probably have a collection of comparable pages in your web site — i.e. concentrating on the identical key phrases, or with very small variations in content material — there could also be occasions whenever you’ll wish to set a canonical (grasp) URL.
This helps to keep away from duplicate content material points.
There’s definitely no apparent strategy to set canonical URLs in GoDaddy’s Web site Builder. So potential fiddly workarounds excepted, we’re going to say that this isn’t one thing you may management on a GoDaddy web site.
Be taught extra about canonical URLs
Index management (robots meta tag)
Management in GoDaddy: no
The robots meta tag instructs Google to both index (1), or to not index (2) a web page:
- <meta identify=”robots” content material=”index, observe”> – index this web page please Google
- <meta identify=”robots” content material=”noindex, observe”> – ignore this web page please Google (however observe the hyperlinks on it)
You don’t really need the primary one as (assuming your web page meets their high quality requirements) indexing is Google’s default motion. However it doesn’t do any hurt to have it in place.
We couldn’t see any easy strategy to noindex a person web page on a GoDaddy web site.
Be taught extra about index management
Heading Tags (h1, h2, h3 and so on)
Management in GoDaddy: no
Heading tags (h1, h2, h3, and so on) assist Google perceive the construction, and subject(s) of your web page.
They need to be correctly nested.
For instance, an h1 tag would typically be the primary subject (degree 1), an h2 might be a subtopic (degree 2), and an h3 might be a sub-sub subject (degree 3), and so on:
<h1>Pets</h1> (subject of the web page) <h2>Goldfish</h2> (subtopic) <h3>Caring to your goldfish</h3> (subtopic of goldfish) <h4>Clear your fish’s tank often</h4> (subtopic of caring to your goldfish) <h2>Cats</h2> (subtopic) <h3>Caring to your cat</h3> (subtopic of cats)
GoDaddy’s Web site Builder fails miserably right here. You’ve received just about zero management over headings.
At first look, we thought maybe they had been doing their funky naming conference trick once more and calling heading tags “Kinds”. However we had been fallacious.
Seems the dropdown within the picture above is actually for controlling the model of the heading. There’s no strategy to change the precise heading tag itself.
So that you’re caught with no matter GoDaddy feels is one of the best match for a specific heading tag. Which wouldn’t be fairly a lot of a difficulty in the event that they had been choosing the proper ones…
…however (at the very least in our checks) they’re not.
Within the instance above, we’ve skipped straight from H2 to H4.
How about on a weblog web page?
Properly, all you are able to do is choose “T” within the textual content toolbar.
Which turns the highlighted textual content into an H4. Desire a subheading? Robust, you’re getting one other H4.
(H4 wasn’t even the proper tag right here, it ought to have been an H2)
So there’s simply no strategy to create a correctly structured web page.
Be taught extra about heading tags
Structured information (aka schema)
Management in GoDaddy: no
Structured information (often known as schema) can assist Google perceive:
- the kind of content material on a web page (i.e. recipe, assessment, product, article),
- the entity behind the web site (i.e. group),
- and can be used to point out extra search options (wealthy snippets)
Should you’re not acquainted with structured information and its influence on search engine optimization, we advocate studying our wealthy snippets information.
There’s no easy manner so as to add schema markup to a web page on GoDaddy.
Be taught extra about structured information and wealthy snippets
Picture search engine optimization
Management in GoDaddy: sure
The three most necessary parts of picture search engine optimization are:
- Alt textual content (description of the picture for display readers and serps)
- File measurement (smaller = sooner = higher)
- File identify (we advocate utilizing descriptive file names)
GoDaddy’s Web site Builder performs moderately nicely right here.
It’s straightforward so as to add alt textual content…
And whenever you add a picture GoDaddy will create (and serve) a WebP model — a light-weight picture format that’s beneficial by Google.
They’ll change the filename of the webp (we’d moderately they saved it the identical), however total we’re fairly proud of how GoDaddy handles picture search engine optimization.
Be taught extra about picture search engine optimization
Do GoDaddy websites run over HTTPS? sure
HTTPS has been a confirmed Google rating sign since 2014.
And in 2022 there’s actually no excuse for any web site to nonetheless be working over HTTP. However any search engine optimization advantages, it’s unsecure.
So we’re happy to say that each GoDaddy web site (whether or not on a customized area or not) runs on HTTPS.
Be taught extra about HTTPS
Management in GoDaddy: no
A robots.txt file lets you cease search engine bots from accessing sure areas of your web site.
For instance, you may need a piece with person generated content material that you simply don’t need crawled or listed by Google.
Sadly whereas GoDaddy will create a default robots.txt file to your web site, there’s at the moment no strategy to edit it. They clarify why right here.
Sadly, no, you will be unable to edit the robots.txt immediately on GoCentral. It’s a proprietary GoDaddy product and all server aspect entry is managed by GoDaddy. The client has no direct entry.
Be taught extra about Robots.txt
Generated by GoDaddy: sure
An XML sitemap helps Google discover (and index) all of the pages in your web site.
GoDaddy mechanically units up and maintains an XML sitemap to your web site (pages, weblog posts, and so on), nonetheless, there is no such thing as a strategy to edit it.
Be taught extra about XML Sitemaps
Are GoDaddy websites mobile-friendly?
One phrase reply: sure
When designing your web site on GoDaddy, there’s an excellent likelihood you’ll be specializing in the way it seems to be on desktop.
The excellent news is that GoDaddy websites are absolutely responsive, and (velocity points however) work nicely on cell.
Simply be certain to preview how your web site seems to be on each desktop and cell. And keep in mind it’s the cell model of your web site that Google will index and rank. So you probably have a function that shows on desktop however not cell, then Google received’t take it under consideration for rankings.
GoDaddy gives you a preview of how your web site seems to be on cell.
However we’d nonetheless advocate testing by yourself gadget after going reside.
If Google does discover any points with the cell model of your web site, they’ll let you already know in Search Console.
So hold a watch out.
In conclusion: GoDaddy Web site Builder’s search engine optimization is critically missing
Our mom informed us that if we don’t have something optimistic to say, then don’t say something.
But when we caught by that rule… nicely, you’d be taking a look at a clean web page right here.
As a result of it’s fairly arduous to conclude something aside from GoDaddy’s Web site Builder is poor for search engine optimization.
Should you’re on the platform, you’re going to be hampered by the dearth of choices for optimizing your web site/content material. And the gradual web page load occasions are going to see you lagging your rivals each actually and metaphorically.
However with that being mentioned:
Should you at the moment have a GoDaddy web site and don’t wish to swap to a extra superior CMS — an motion we really discovered GoDaddy help engineers recommending in a lot of their very own assist threads! — our recommendation can be to:
- run a full search engine optimization audit (you may observe this information),
- allocate time to fixing points and optimizing your web site (the place attainable),
- give attention to creating high-quality content material that helps your customers and absolutely solutions their search queries,
- construct your web site’s authority by incomes prime quality backlinks (take a look at our beneficial hyperlink constructing techniques right here)
Within the different elements of this collection, we reviewed the on-page search engine optimization of Wix, Squarespace, WordPress and Joomla. And we’ve in contrast the search engine optimization execs and cons of every CMS in a remaining roundup submit, the place we additionally revealed one of the best CMS for search engine optimization in 2022.
PS: Get weblog updates straight to your inbox!